Dial In On The Latest LinkedIn Features

KIEV, UKRAINE - NOVEMBER 16, 2016: Social network concept. Switc

We talk a lot about LinkedIn on this blog because it’s a valuable tool for job seekers. If you’re not on there, you should be – no matter what your profession – engineer to executive, driver to drafter. So, what’s new in LinkedIn land? Plenty. LinkedIn never fails to update features that are worth looking into.

Do you need help creating a resume?
This is a cool one! LinkedIn is rolling out a Resume Assistant. According to the LinkedIn blog“With this integration, you’ll get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you’ll see relevant job opportunities on LinkedIn that are personalized for you.”  Users will be able to try this feature as it becomes available to everyone in the next few months.

Want to be the first to know when jobs in your field are posted?
While LinkedIn currently shows you “Jobs You May Be Interested In,” this doesn’t guarantee you’ll see the exact types of matches you’re looking for. Take control and set up alerts to make sure that you won’t miss out on any opportunities. To do this, sign up for Job Search Alerts. You can do this on your desktop or from the LinkedIn Job Search App. From the desktop, click on jobs. You will see the search bar. From there, type in the type of job you’re looking for. You can also search by company, keywords, etc. In this example, we’re setting up an alert for an engineer job.

search jobs

Next, click on the button that says Create search alert.
search alert

This brings you to a screen where you can choose to receive the alert daily or weekly, via e-mail, mobile and desktop notification or both.

Are you a veteran?

If so, did you know that you can receive one year of LinkedIn’s premium membership for FREE?! Visit https://linkedinforgood.linkedin.com/programs/veterans for more details. “LinkedIn offers U.S. service members and veterans a free 1-year Premium Career subscription, including one year of access to LinkedIn Learning. “

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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Fall Job Search? Easy as Pie!

Businessman pumpkin pie character cartoonHalloween is over and we’re rushing towards Thanksgiving. There’s still time to land a sweet gig. Don’t neglect your job search!

Say Hello To Smart Replies

LinkedIn has taken the messaging feature and enhanced it with smart replies. Basically, these are suggested responses within a message. According to the LinkedIn official blog, ‘machine learning’ works its magic to “show you suggestions that are more contextual and relevant to the conversation you’re having. We’ll suggest at most three responses based on the message you’ve received.” If you like a response, simply click on it, hit enter, and it sends back the automated reply.”

You don’t have to choose their responses, but this feature can save you time and open up new conversation ideas you might not have otherwise thought to use. If you don’t want this feature, you can turn it off in settings. The default is set to on.

Seek Out Company Lists To Research & Target Companies

Are you applying to jobs online but not having any luck? Start looking for company lists. You’ll be surprised to discover companies you didn’t even know were in your area. In our city for example, the Sunday paper just came out with an in-depth article and list with profiles of the top 100 privately owned winning companies in the Rochester area. What a great resource! Study it, cross reference it with people you know, and use it to find out more about potential employers. Your local chamber of commerce may also have lists. And, don’t forget your local library. You don’t have to pay for a subscription to the paper. Our libraries carry the Rochester Business Journal weekly paper and Book of Lists. Both are a wealth of information about companies, organizations, executives and the latest business news.

Perpetual Job Searching

We know this is not everyone’s favorite thing to do. You may love your job. You may not even have a job search on your radar. Here’s the thing. You never know what could happen. You always want to be prepared for the worst case job scenario. We’re going to assume that you have your resume updated and ready to go (right?). Take this preparation one step further. Know what jobs are out there online in your field AT ALL TIMES. Why is this so important? Online job postings are full of clues. For example, let’s say you’re an Engineer and see an ad for Engineering role continually showing up at the same company every few months. On one hand – yes, they could be adding headcount. On the other, it could be a red flag of high turnover, a bad environment and a company you want to stay away from. If you haven’t been consistently looking at jobs online, you wouldn’t know that the same job was available again so soon. Knowledge is power! It only take five to ten minutes to search jobs weekly via Google. Get in there and type in “Engineer Rochester NY” or whatever your field is and look around.

Search Appearances

How do you know if your LinkedIn profile is optimized so employers and recruiters can find it? This can be a whole blog post itself. One way to check to see if you’re getting found for the right positions is to look at what keywords were used to find your profile. To do this, go to your profile and go to your dashboard.

See where it says Search Appearances? Click on that.

Here is one example (above). On your profile, do the terms line up with what kind of job you’re looking for? If not, your LinkedIn profile needs some work.

Please don’t give up on your job search this fourth quarter. There are still companies hiring before the end of the year. End 2017 on a strong note. Keep pushing!

Thank you for reading!

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Michigan Paving & Materials, an Oldcastle Materials Company

michigan-asphalt-paving

  • Operates six state-of-the-art MDOT certified asphalt plants and (with their partner companies) “operates nine aggregate and materials locations, including the largest liquid asphalt terminal in Michigan.”
  • Has the capability to produce more than 600 tons of asphalt per hour
  • Has access to more than 15 fully-equipped paving crews
    mpm

Services
Commercial Asphalt
New Construction
Parking Lot Paving
Asphalt Resurfacing & Paving
Milling & Cold Milling
Patching & Crack Filling
Asphalt Maintenance & Sealcoating

Products
Polymer Modified Pavements – tougher & stronger for high stress surfaces
Hot Mix Asphalt (HMA) – long lasting, easy to maintain

Safety
– Award winning safety record
– Safety training and tools
– Employee driven safety culture based on safety core values of zero fatalities and incidents

Community
– Committed to involvement in the community, ranging from donations to volunteering. A sample of groups helped recently include the Grand Rapids Home for Veterans, Love Inc. (food pantry/ministry) and Project Hope, among others.

michigan-asphalt-paving-community-involvement.jpg

Social Media
Follow Michigan Paving & Materials on Facebook and Twitter for project/employee/company photos!

mpm1

Associations
Proud member of:
ASTM International, Asphalt Institute, Asphalt Pavement Association of Michigan, Michigan Infrastructure & Transportation Association, National Asphalt Pavement Association, Construction Association of Michigan, Property Management Association of Michigan and the American Association of State Highway & Transportation Officials. 

Family of companies

family

Awards
Awards range from Environmental to Donation to Operation of the Year from: the National Stone, Sand & Gravel Association (NSSGA), the Mine Safety & Health Administration (MSHA), Michigan Aggregates Association (MAA) and many more.

Careers
Job opportunities include:
– Equipment Operators
– Project Managers
– Laborers
– Accountants
– Estimators
Interested in working for Michigan Paving? Click to search and apply: JOBS!

Locations:
Alma, Canton, Grand Rapids, Jackson, Kalamazoo, Lansing, Monroe, Paw Pawmap
Want to learn more?
Visit the Michigan Paving & Materials webpage for additional information.

About Michigan’s parent company:

Oldcastle – North America’s largest manufacturer of building products and materials. We have more than 2,000 locations throughout North America.

About Oldcastle Materials:
Oldcastle Materials is the leading vertically integrated supplier of aggregates, asphalt, ready-mix concrete, and construction and paving services in the United States.

Looking for more information about working for Oldcastle?
Follow Oldcastle Careers:
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Rise Above the Fog – 3 Tips To Be A Job Search Star

ballon

  1.  The Better Way to Use “Easy Apply” on LinkedIn
    apply websiteApplying to a job via LinkedIn? Many times, you will see a button that  sends you right to the company website to apply. If that is the case, simply proceed and fill out and submit your information online.

easyapplyHowever, if you see the Easy Apply button, you only have the option of attaching and sending one file to the employer. Instead of just submitting your resume, write your cover letter on page one and then add your resume on the second page of your word document. Save this cover letter and resume document as ONE file. Most people won’t think to do this. It’s a great way to get attention among dozens, if not hundreds of other applications you’re competing against.

2) Write your cover letter like a real person
Imagine you’re a recruiter or hiring manager reviewing job applications all day. They see the same boring, formal, cookie cutter introductions and content like this:
“I became aware of this opportunity through your web page.”
or “I’m a detail oriented professional with expertise in…”
On the surface, there is nothing wrong with these sentences. But, they are repetitive, redundant and state the obvious.

You don’t need to be a professional writer to craft your cover letter in a more interesting and appealing way.

For example, here’s sample copy for a mechanic opening. It reads more like a conversation. Don’t be afraid to inject a bit of your personality in your cover letter. Read it back to yourself and have someone else read it as well. In this blurb, you get a better sense of the applicant as a person and as a candidate. They even injected industry jargon in a lighthearted way. While some industries are more formal than others, it doesn’t mean you have to be dull and lackluster in your writing. Show some enthusiasm!

I drive by your dealership daily, admiring many of the cars on the lot. When I saw your opening for a mechanic on Craig’s list, I knew it was a great opportunity for a car buff and experienced mechanic like myself. I’m looking to join a bigger organization where I can work on a wider variety of vehicles.
       As the resident ‘grease monkey’ at the small shop where I work now, I’ve risen in the ranks to head Automotive Technician. I’ve always been fascinated with taking things apart and putting them back together again. I modified my first mini bike when I was 16 years old, and have been obsessed with mechanics and car/motorcycle repair ever since then.

3) Little things count
File names matter. Make it easy for the employer. Save your documents using your first and last name and what they are. For example:

JohnJobseekerResume
JohnJobseekerCoverLetter

In addition, never overlook an opportunity to promote yourself. If you’re emailing documents, use the subject line to your advantage.
receptionist

Be bold and confident in your job search. These tips/tactics may be small things, but they can help set you apart. Will an employer hire you just because you used a catchy subject line or saved a file in a certain way? Probably not. BUT, using a combination of these ideas, being proactive and actively setting yourself apart can make a difference. If what you’re doing isn’t working, give these tips a try. We would love to know any job search hacks/ideas that worked for you, so feel free to leave those in the comments.

Thanks for reading!

P.S. Looking for more job search advice? Check out our previous post:
5 Ways To Brand Yourself

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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5 Ways To Brand Yourself [Infographic]

5WaysToBrandYourselfInfographic

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

 

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Rosalina Viapiano, Recruiting Support Coordinator

IMG_0015What do you do in your position? I work with other Oldcastle recruiters to source candidates for hard-to-fill positions, post jobs, and fill in when someone is out.

When did you join Oldcastle? September, 2017

Where is your job located? Rochester, NY

What do you like about working here? Everyone here is so friendly and helpful. You can tell that they truly want you to succeed and are here to help if you need it.

What are the best parts of your job? I really enjoy helping my coworkers out!

What would co-workers say about you? I hope that my coworkers would say that I am friendly and helpful!

flink

Volunteering at Foodlink!

What was your first job ever? My first job was working for Arby’s as a cashier and with the fryer.

Do you have any fun or interesting work stories? I have a lot of customer service experience, which comes with many funny stories!

 Would you like to share anything about your family? I come from a big Italian family, so we’re loud and we love to cook and eat! I don’t have any siblings, but I have a lot of cousins and most of us look identical!

Connect with me on LinkedInhttps://www.linkedin.com/in/rosaviapiano/

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Work for us!

Learn more about Oldcastle and the types of positions we have available nationwide.

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

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6 Quick Ways To Make Your LinkedIn Status Updates Count

Depositphotos_153631700_m-2015Optimize your engagement, views and connections on LinkedIn by following a set strategy. It’s easy to do, only takes a small amount of time, and the rewards can be great.
1) Set up a posting schedule
Are you just posting now and then? Yes, some activity is better than none. However, it pays to post consistently. Choose a schedule that works best for you. For instance, decide that you want to post new content at least twice a week. In addition, make time to share, comment and like other people’s posts. This could be done in set time increments – for instance, vow to spend ten minutes after lunch or split it into two five minute sessions at the beginning and end of the work day. The point is to just start!
2) Decide what to post
What is your goal on LinkedIn?  Some goals might be to:
– Establish credibility in your field
– Gain exposure to potential employers
– Find a new job
– Increase your connections
Once you’ve established your goal(s), the content you create and share should align with that goal. For instance, if your goal is to land a new role in the construction field, start posting links that would be helpful for people working in that industry. You can google articles about construction trends and post those articles. Besides what you post, you also want to share, like and comment on other people’s construction related topics. Join relevant groups related to your goal as well.
3) Make your posts stand out
Don’t just cut and paste a link as your status update. Go into the article and cut and paste a relevant line from the article. The article title already shows as a default with the photo. Take it one step further to create interest. Or, ask a question.
Take the article below for example. This article has an appealing photo with it, so that’s a good start. In posting this, you could add a question or comment like “What do you think of this staircase?” Or “Wouldn’t you like to have this in your office?” The goal is to get people looking and hopefully commenting about your content.
floating
4) Don’t be afraid to get personal
LinkedIn is NOT Facebook, so we aren’t suggesting you fill your feed with selfies. But, there is a way to add a touch of personality while still remaining professional. Think about what catches your eye in the feed. Boring news stories don’t. Real life events and activities and unique, cool content does. There are interesting things about every industry that you can share. Have you attended a conference or given a presentation recently? Has your team participated in some event? Post a photo about that. Here’s an example:
post2
5) Pay attention to the analytics for each post to guide future posts
The stats below are from the post image used above. As you can see, this post did well, receiving over 1,100 views. LinkedIn recently added great analytics so you can see who looked at your post, how many views it received and what companies and areas of the country they came from.

stats1

In this case, this person has less than 500 connections on LinkedIn, but the post received more views than the number of connections they had because of the likes and attention it received. 

The better your post does, the more people will see it. The activity related to the post feeds upon itself.  Simply put – the algorithm on LinkedIn rewards posts that do well by showing/serving them up to even more people.

There’s a more technical explanation behind the algorithm, but that is the basic theory. In addition, if you want to make new connections beyond your initial ones, this is an excellent way to get more eyes on you and your content.

6) Vary the type of posts
Post an article, then an image and then a video. Give LinkedIn self publishing a try. The key here is to vary your content. Once you get in a rhythm, it’s easy and can be fun to see what content works and how well it can do. Not every post will be a winner, but if you stick with it over time, you will see your reach and engagement increase. More attention means more potential to target potential employers and get contacted by recruiters for that dream job!

P.S. We often get the question – When is a good time to post?
You want to post when your potential audience is online. Beginning of the day, end of the day and at lunch can be good times. Friday afternoons – not so much. That being said, people are now on LinkedIn much more often than they used to be – that can even include holidays, nights and weekends. So, don’t be afraid to post early or late or in the off times. Again, the algorithm LinkedIn uses comes into play, as well as time zones in different parts of the country.

In addition, the default setting for content does not show the most recent posts, but what LinkedIn considers “Top” posts (as seen here). topEventually, content you post is seen – but it may not be right away. This is why a consistent posting schedule works so well – it gives you the opportunity to be seen in the feed more often over time. Note- you can always change the default setting from ‘Top’ to ‘Recent’ content.

Good luck and happy posting!

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Photo credit: DepositPhotos

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Twitter Lists – Tweet Your Way To A New Job!

Hand pressing social media iconTwitter lists are a great way to organize your Twitter account and can also be used to network. Let’s learn how they work!

A Twitter List is a list that contains accounts that share a common theme. The list compiles all the tweets of those accounts. By clicking on the list, you can see the latest tweets from all the members of the list. You can create your own lists, as well as subscribe to other lists or simply browse other account lists that are appealing to you.

Why would you want to have a Twitter list?
Simply put, it’s an easy way to organize your feed. You may be following hundreds or thousands of accounts. It can get overwhelming trying to find what you’re looking for. For instance, let’s say you were interested in seeing tweets from accounts that have job search advice. Without a list, you would have to go to the accounts individually or scroll through your feed past unrelated tweets. Instead, if you had a “Career Experts” list, all you would need to do is click on that list to get to those folks. You would then see all their tweets in your feed. You could retweet any tweets right from the list or send a message to those folks.

Twitter lists can be organized by any category you choose. You can have a Twitter list of target companies, recruiters, industry leaders, competitors and more. The opportunities are endless.

Here are the Oldcastle Careers lists (below). You can get to any Twitter account’s lists by simply clicking on the word “Lists” on the bar on the right. Then, just click on the list name to get to that list.

OClists.JPG

I clicked on the Oldcastle on Twitter List and this is what I see. It is a feed of all the tweets made by members of the list.
feed

How do I create a list?
It’s easy! Simply go to your profile circle (upper right hand corner) and click on it so you see the drop down. Then, click on “Lists.”

Now, you will see it shows you the “Create new list” button. Click on that.

list2

This is the screen that appears next:

list

You can name the list whatever you like and describe it. Once you do that, save the list. The benefits of having a public list are that everyone can see it and they may choose to subscribe to your list. This is a great way to increase your exposure. However, sometimes you may want a private list – for example, if you are in full blown job search mode.

Once you save the list, you can start adding people/accounts to the list. Simply search on Twitter for the accounts you want to add. Let’s say I want to add Monster.com to a list. First, I would go to their Twitter account. Then I would click to the right of the “Following” button on the three buttons to see my options.
m1

As you can see, I have the choice of what list to add them to.

m2

In this case, I chose “Great Career Advice.” But, I could also create a new list if I wanted to. Note – you do NOT have to be following a person or company to add them to a list. Also, once you add someone to a list, they get notified that they are now in that list. This is a great way to network. Think about it – if you had a list called “Companies I admire” and added a company to that list, they would likely be flattered and follow you back. It’s a simple way to network and increase your followers. Many popular lists have hundreds of subscribers.

Give lists a try and let us know what you think!

P.S. Here’s a video about Twitter Lists we made last week. Check it out:

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo credit: DepositPhotos

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Asima Changez, Recruitment Process Systems Analyst

asimaWhen did you join Oldcastle? July 2017

Where is your job located?  Rochester, NY

What do you like about working here?  I like that everyone here is passionate about the work that they each do, super helpful and friendly.

What are the best parts of your job? The best part about my job is to be able to work in various HRIS systems as well as with people.

What would co-workers say about you?  I think they’d say I’m hardworking & easy to get along with.

What was your first job ever? My first job ever was as an English Language Tutor.

Do you have any fun or interesting work stories?  Well, I am excited to be attending the SuccessConnect conference in Vegas!

image

Visiting Barbados, Cancun, Paris and Dubai

Would you like to share anything about your family? My husband and I live in West Henrietta, NY and enjoy travelling, photography and cooking.

 Connect with Asima on LinkedIn

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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