Look Beyond Big Names
In the market for a new job? It’s easy to be drawn to well-known companies. The glamour! The pay! The Facebook bragging rights! However, lesser known companies (big and small) can offer just as much in terms of salary, benefits and work satisfaction. Not every company (or industry) has the same marketing budget or name recognition, yet can be well worth looking into and pursuing. In addition, there is less competition to get your foot in the door.
To get started:
1) Make a list of what is important to you
If working at a well-known name is a deal breaker, then by all means target those companies. Just know that the competition to get in will be fierce. But, if you’ve given it your all and are not even getting calls for a phone screen, you may want to reevaluate your plan. Is placing such an emphasis on a well-known company part of your strategy to get into an even bigger name in that particular industry? Again, if that is your goal, that is perfectly fine. However, to save yourself time and effort (and possibly cut your job search time in half), draw up a list of job and company must-haves BEFORE you start your search.
2) Keep an open mind
Considering and applying to a company that is lesser known IS a leap of faith. However, for many fields, the industry or company does not matter, as the job role is the same – it’s just a different working environment. The same job search goals apply. Big or small, well-known or not, you want to find an organization that treats people fairly, pays well and has benefits that fit in with your lifestyle.
“If the job allows you to do work that you enjoy, with people who you like and respect, then the industry or company name brand/recognition factor shouldn’t really come into play.”
2) Do your research
Let’s say you’re doing a search on Monster or Indeed and come across a company you’ve never heard of. That doesn’t mean it’s not a well-respected player in its industry. Go to the company’s website and Google to research it a little more. Glassdoor can be a good source as well. Although, take the opinions on there with a grain of salt, as it does err on the side of the disgruntled employee. If it’s an industry you’re unfamiliar with, dig a little deeper. Look up professional and industry related associations. See how the company ranks. Don’t forget to reach out to any of your acquaintances on social media (especially LinkedIn) if they happen to be in that industry. If it’s a smaller, local organization, a trip to the library may be in order. Yes, offline research! The librarian can direct you to various materials and other information about the organization that may not be available online.
Don’t Buy Into The Hype
Our recruiters have talked to many job seekers who won’t even look at a company because the company is unfamiliar or seems “boring.” Boring is in the eye of the beholder. A job is what you make it. Do you want to wait for the perfect big name? Some people hold out and end up being unemployed or stuck in their current unhappy job situation for longer than they need to be. Why not consider an organization that is not as well-known? It pays to look beyond the big guns. It could be the best job you ever had!