Monthly Archives: November 2015

4 Ways To Make The Most of Social Media In Your Job Search

A new report by the nonprofit  Pew Research Center shows that 79% of job seekers used online resources in their job search and 34% say that “these online resources were the most important tool available to them.”

So, how can you make the most of social media to find that dream job?

  1. Don’t just rely on job postings
    By all means, look at the listings, but extend your reach beyond just job ads. Companies could be in growth mode, but haven’t yet posted new positions. Keep your eye out for companies that have landed new clients/contracts and/or are expanding their product line, customer base, etc. To do this, follow local newspapers, trade associations and other company related Facebook pages and Twitter accounts.
  2. Research your field and target companies
    Back in the day (less than 20 years ago), finding out more about companies was limited to a company website, the newspaper and trade journals. Now, you have multiple channels to dig deeper. You can use LinkedIn to see who works at companies you’re interested in, and you can google a company’s name. You can even set up alerts to monitor anytime that company is mentioned online.socialm
  3. Become a networking ninja
    While nothing replaces face-to-face networking, social media is a great way to initiate contact. Have you ever participated in a LinkedIn group? What about a Twitter chat? Informally (yet still professionally) engaging with a company or person from a company is easier (and less pressure filled) online. Say, for instance, you see a manager or a recruiter for a company tweet out interesting industry news. Get the conversation and relationship started by replying with an appropriate comment. The same holds true for LinkedIn. In particular, LinkedIn is a great place to show your expertise in your field – sharing relevant content, self publishing on the site and posting helpful links.
  4. Be a participant, not an observer.
    It’s all too easy to sit back and peruse the social media sites without doing a thing. However, that is no more productive than binge watching your favorite TV show. You need to search, read and respond. Be proactive.

Bonus tip
Do you use Twitter lists? They are a great way to organize your followers and gain more followers. Basically, you can create a list with any title of your choice. For example, you could have a list like “Engineering Firms,” Local News Stations, Interesting Local Companies, Social Media Experts, etc. You can add people to these lists – even if they don’t follow you. By clicking on your list, you can see the feed of tweets for your list. It saves time so you can get all related news and tweets at once. In addition, many people are flattered by being added to a list, so you may gain some new followers to boot! Intrigued? Find out more here.

Looking for more advice on using social media to your advantage? Hear what one of our corporate recruiters has to say.

P.S. Speaking of jobs, we have over 1,100 openings nationwide. Check them out on our Careers Site.

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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Filed under Careers, Job Search, job search advice, job search tips, LinkedIn Advice

5 Things you can start doing TODAY to get a job tomorrow

ToDoList

Try these tips to move your search forward faster.

1) Write down the job you want and your target start date

“I want to be in a new role as a sales representative by Labor Day.”

Why is this important? A goal without a plan is just a pipe dream. Having it in writing is the first step towards action, and shows your commitment. Now, you may not get a job by that exact date, but you would be surprised at the power of a self fulfilling prophecy. Creating a realistic deadline, combined with a plan, is a great way to start.

2) Create a simple list with target dates
Here’s an example:

  1. Update LinkedIn profile and resume by the end of the month
  2. Start researching target companies by next month
  3. Reach out and line up 3 potential references by January
  4. Start drafting a generic cover letter by end of the week
  5. Spend half hour each night looking for positions online

The theory here is the same. Looking for a job can be overwhelming. Break it down into manageable steps with corresponding dates.

3) Tell a trusted friend and your immediate family
A support system is crucial. If you’re currently employed, you do have to be careful about not making your search public. ONLY tell the people you know you can trust. You don’t want word to get out. Colleagues talk. You need to continue to give 100% at your current job, and only job search on your off time, away from the office. If you’re unemployed, you have more leeway, and should broadcast your job search to a wider net (on social media, to your circle of acquaintances, on LinkedIn, etc.)

4) Don’t underestimate the importance of the interview
How are your interview skills? Don’t be afraid to get another opinion – whether that be a friend, family member or someone who works in career development (at your state’s career office, your college career center, local library, etc.). Too many people think they can go in and wing it. Wrong. You need to be prepared. This means finding information on what the company is about, what is going on in your particular industry and being able to articulate what you bring to the table. Anticipate questions you may be asked, and be ready with a good response.

Erin Bardwell, a Staffing Manager for Oldcastle, stresses the importance of having accomplishments as part of your interviewing arsenal. “Discuss your success stories and how you made yourself invaluable to the companies you worked for prior.”

5) Reevaluate your plan monthly and adjust accordingly
If you’re not having any luck, it may be time to look at what your action steps are. If you aren’t getting calls for interviews, it could be your resume.

“Tailor your resume for the skills and technologies used at those companies, says Corey Listar, Staffing Operations Manager for the Oldcastle Recruiting Office in Rochester, NY. He also advises to “start researching companies you want to work for and try networking with people in those companies.” Use LinkedIn to see if you (or your connections) know anyone at places you are interested in. Then, reach out to those people.

Embarking on a job search requires a plan, concerted effort and support system. Let us know how it goes – we’ll be rooting for you!

P.S. Speaking of jobs, we have over 1200 openings nationwide. Check them out on our Careers Site.

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

 

 

 

 

 

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Short on time? 3 Quick LinkedIn Fixes

timerLinkedIn is becoming increasingly more important for your career. Because the site is now so popular, it’s easy to get lost in the crowd. Here are quick and easy tips to make sure that doesn’t happen to you. We’ve even timed out each suggestion for you.

  1. Supercharge your profile.
    What do we mean by this? Simple. If you want to stand out, you can’t just make your profile a replica of your resume. Unlike a resume, you can visually enhance your LinkedIn page. Add images, photos (projects you’ve done), presentations – even video. It’s easy. See the Summary section below? Simply click on the box on your own page to upload your media.
    Time commitment – 15 minutes, then 5 minutes going forward

summary


2. Make sure you customize your LinkedIn URL and start sharing it
LinkedIn automatically assigns you an address as part of your profile. This address has numbers in it.
For example, which one looks better to you?

A) Old LinkedIn URL:  linkedin.com/pub/ArthurJobseeker/54/754/5a6

B) Customized LinkedIn URL: linkedin.com/pub/ArthurJobseeker

Who wants choice A? It’s clunky! Instead, go into your profile (at the top of your homepage) and change it. Here’s the link with directions on how to do it. Now, it will be easier to share and for others to remember. Put it on your resume, add it to the bottom of your email signature and don’t forget to include it on your social media profiles.
Time commitment – Less than ten minutes

3. Be ACTIVE on the site
Aim for a status post, one comment and a few likes a week

The old saying “out of sight, out of mind” is true. A typical LinkedIn user has over 300 connections. How is your future boss or that hiring manager going to see you? Unless you specifically respond to a job posting or meet someone while networking, your page will not be heavily viewed.

Remember, every time you post an update, that update is seen by your 1st degree connections. If they like, comment or share, their network then sees it. This expands your reach exponentially. “But, I don’t have anything to share!” Not to worry – start by commenting, sharing or liking posts first. Then, go online to see if there is any industry news you can share. If you belong to a professional association or another group, check out their website, Facebook page or LinkedIn page if they have one. There are many sites with great articles out there. Once you find your favorites, you should not have any trouble getting pertinent content to use on LinkedIn.
Time commitment – Less than 15 minutes

Bonus Tip: If you’re feeling really motivated, take it a step further and create your own blog posts on LinkedIn’s self publishing platform. Now, anyone can share their professional expertise. Writing a post takes more time, but every time you publish your post, all your connections see a notification that you’ve written new content. Talk about getting in front of a big audience! Need more details? Follow this post for help.

Photo credit: Veri Ivanova, Unsplash

Looking for more career advice? Check out this post: 6 Lessons From Black Friday For Job Seekers

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

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Filed under LinkedIn Advice

3 Job Search Trends To Be Thankful For

pumpkinWith Thanksgiving just around the corner, thoughts turn to gratitude – acknowledging, appreciating and celebrating friends, family, health and more. On the job search front, there are trends to appreciate as well.

  1. Social Recruiting is on the rise.
    According to the 2015 Jobvite Recruiter Nation Survey, “only 4% of recruiters don’t use social media in the recruiting process.” If you’re not on social, and making productive, proactive use of it, you’re at a disadvantage. Keep your profiles professional and up-to-date. LinkedIn is a must for every job seeker. You can also use Facebook, Twitter and even Instagram to showcase your best self.
  2. Hiring in some areas is on the increase
    If you’re in hospitality, healthcare, telecommunications, construction or are a driver, you’re in high demand. Think those fields are not for you? Think again. Information technology, marketing professionals and many others can find openings in multiple industries. Keep an open mind when it comes to your target companies.
  3. Referrals really rock
    That old saying “it’s who you know” is more important than ever. 78% of recruiters find their best quality candidates through referrals, up 60% from 2014.* As a job seeker, it’s important to tap into your network. A referral from a friend, acquaintance or connection could help you get your foot in the door.

Think about these three trends as your approach your job search strategy for the rest of the year and the beginning of the New Year!

  • Bonus tip – between the feast and the football, remember that your job search should not take a holiday between Thanksgiving and New Year’s Day! You can still enjoy the festivities, but don’t abandon your search. Budgets are still being determined and put in place. While recruiting activity may slow, it does not stop. Keep forging ahead – your dream job could be just around the corner in 2016!

*Source: Jobvite 2015 Recruiter Nation Survey

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

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