LinkedIn is becoming increasingly more important for your career. Because the site is now so popular, it’s easy to get lost in the crowd. Here are quick and easy tips to make sure that doesn’t happen to you. We’ve even timed out each suggestion for you.
- Supercharge your profile.
What do we mean by this? Simple. If you want to stand out, you can’t just make your profile a replica of your resume. Unlike a resume, you can visually enhance your LinkedIn page. Add images, photos (projects you’ve done), presentations – even video. It’s easy. See the Summary section below? Simply click on the box on your own page to upload your media.
Time commitment – 15 minutes, then 5 minutes going forward
2. Make sure you customize your LinkedIn URL and start sharing it
LinkedIn automatically assigns you an address as part of your profile. This address has numbers in it.
For example, which one looks better to you?
A) Old LinkedIn URL: linkedin.com/pub/ArthurJobseeker/54/754/5a6
B) Customized LinkedIn URL: linkedin.com/pub/ArthurJobseeker
Who wants choice A? It’s clunky! Instead, go into your profile (at the top of your homepage) and change it. Here’s the link with directions on how to do it. Now, it will be easier to share and for others to remember. Put it on your resume, add it to the bottom of your email signature and don’t forget to include it on your social media profiles.
Time commitment – Less than ten minutes
3. Be ACTIVE on the site
Aim for a status post, one comment and a few likes a week
The old saying “out of sight, out of mind” is true. A typical LinkedIn user has over 300 connections. How is your future boss or that hiring manager going to see you? Unless you specifically respond to a job posting or meet someone while networking, your page will not be heavily viewed.
Remember, every time you post an update, that update is seen by your 1st degree connections. If they like, comment or share, their network then sees it. This expands your reach exponentially. “But, I don’t have anything to share!” Not to worry – start by commenting, sharing or liking posts first. Then, go online to see if there is any industry news you can share. If you belong to a professional association or another group, check out their website, Facebook page or LinkedIn page if they have one. There are many sites with great articles out there. Once you find your favorites, you should not have any trouble getting pertinent content to use on LinkedIn.
Time commitment – Less than 15 minutes
Bonus Tip: If you’re feeling really motivated, take it a step further and create your own blog posts on LinkedIn’s self publishing platform. Now, anyone can share their professional expertise. Writing a post takes more time, but every time you publish your post, all your connections see a notification that you’ve written new content. Talk about getting in front of a big audience! Need more details? Follow this post for help.
Photo credit: Veri Ivanova, Unsplash
Looking for more career advice? Check out this post: 6 Lessons From Black Friday For Job Seekers
A version of this post, by our social media specialist, also appears on LinkedIn.
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