- When you upload your photo to LinkedIn (or for any other use), save it as your full name (i.e. Joe Jobseeker). It’s good for SEO.
- Google yourself once a month to see what shows up for your name (or if someone else with your same name appears first). Note – your LinkedIn profile should be one of the first results you see.
- Start a new email just for job search/career purposes. An alumni email address is also great to use for professional job related inquiries.
- Get rid of the objective on your resume. It’s just wasting space. You’re better off beefing up a Summary or Summary of Qualifications section.
- Change your LinkedIn public profile URL from the standard one they give you (which includes a string of numbers) to a more customized, personalized one (ex. https://www.linkedin.com/in/JoeJobseeker).
- Write a recommendation for a deserving colleague on LinkedIn.
- Ask a colleague to write a recommendation for you.
- Put together a list of three references. Do it now so you won’t have to scramble when you need it.
- Add rich media (videos, images, documents or a presentation) to your LinkedIn profile.
- Start a Twitter account and follow industry related people, associations and companies. If you already have a profile, start a Twitter List entitled “Cool companies” and add those accounts to your list.
- Update your Facebook page profile with your current position and company. This information can be found by recruiters/hiring managers.
- Compare your resume to your LinkedIn page – they should not be the same thing! LinkedIn is your personal brand – not just a repeat of resume bullet points. Change accordingly.
Lucky #13 tip – Update your professional headline on LinkedIn. Pick keywords for your field – don’t just put your current job title. Also, if you current job title is not one recruiters would look for or recognize, change it! For instance, a receptionist might be called “Director of first impressions.” Very few employers and ATS (Applicant Tracking Systems) will search for that job title. Use common standard titles.
A version of this post, by our social media specialist, appears on LinkedIn.
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