How happy are you with your LinkedIn profile and cover photos? It’s a good idea to evaluate the professional image you’re portraying.
1) When was the last time you updated your profile photo?
If your profile photo is over two years old, we recommend getting a new one. People change over time. Make sure your photo is current! A ten year old photo just doesn’t cut it. Yes, you may have looked a lot more youthful, but walking into an interview not even closely resembling what you look like in that old photo is not doing you any favors. And remember, every time you update your profile photo on LinkedIn, all your connections will see that change. It’s another easy way to appear in the feed. Appearing in the feed = exposure and being top of mind.
2) Do you have a cover photo?
Not everyone chooses to have a cover photo, and we’re not sure why. This is another easy way you can differentiate yourself. You could make yours industry or job related if you like. The key is to always pick something compelling, engaging and eye catching.
3) Are your photos the right size?
According to this very helpful “Cheat Sheet,” these are the recommended sizes:
LinkedIn profile: between 1000 x 425 pixels and 4,000 x 4,000 pixels.
Linked in profile picture: between 400 x 400 pixels and 20,000 x 20,000 pixels.
Max file size: 8MB File type must be PNG, JPEG, or GIF.
4) What message do your photos send?
Think about this one for a minute. Some industries are conservative, while others a bit more lenient. You want to fit in with your field. However, always keep in mind that this is not Facebook, Snapchat or Instagram! I can’t tell you the number of times we’ve seen really inappropriate profile pictures. If you’re trying to present yourself in the best light to recruiters, hiring managers and potential employers, a bad, inappropriate photo really works against you. This mean no low cut/tight clothing, sloppy attire, bad lighting, casual, alcohol/party type photos etc. The site is meant to be for professional networking. Take the time and effort to showcase yourself in the most flattering way.
5) Have you gotten other people’s opinions on your photos?
Ask your colleagues, friends and family what they think. If you want to analyze your current photo online, check out this interesting/fun tool: Snapp’r Photo Analyzer. “Snappr’s Photo Analyzer uses the latest research, combined with image recognition and machine learning technologies, to determine how well your photo will perform.” Take the results with a grain of salt, although they do offer some solid suggestions.
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A version of this post, by our Social Media Specialist, also appears on LinkedIn.