Rough Job Search? Make your own luck

St Patricks Day dog

Not having any luck with your job search? Don’t despair!
1) Reevaluate your plan
How many hours a week are you REALLY devoting to your job search? Be honest. You may have to carve out more time OR maximize the time you are currently devoting to it. Mass blasting out resumes isn’t the best option. You should spend more time researching potential employers/contacts than you do actually applying to positions.
2) Always try to get a back door into a company
Applying to “Acme” company and don’t know anyone? Broaden your search. Are any of your LinkedIn connections connected with people at the company? Reach out to your connection to ask if they might be able to make an introduction.
3) Power up your social media
Use Facebook to research company pages and to see if any of your followers have mutual connections. Fill out your profile completely to show where you work. Recruiters and hiring managers could potentially look at it. Also, make sure all your profile and cover photos are employer friendly. Even if you have all your privacy settings locked down, anyone can see those photos.
4) Take advantage of LinkedIn’s Open Candidates feature
This relatively new feature lets recruiters know you’re open to new opportunities. Don’t worry -it does not inform people at your current company. To activate, go to the preferences tab on the home page, turn sharing on and fill out the info about role types you are interested in.
5) Customize that cover letter
The jury is still out on the importance of the cover letter. Some swear by them; others question their importance. Either way, you have to make yours the best it can be – just in case!

“Take the time to customize the cover letter so it fits the particular position you are applying for. You want to make sure it reflects the particular role, and it’s not just a stock template you use for every job you apply to.”
Damon Arnold, Corporate Recruiter, Oldcastle Materials Group

Damon also mentioned that, often times, he will see a cover letter come through with a different company’s name on it. It’s imperative to be sure this doesn’t happen. He can spot a canned cover letter immediately, and this can hurt your chances. “You need to take the time to personalize it. Attention to detail like this is important and also reflects your level of interest and commitment in the position and the company.”

The cover letter also showcases your writing/communications skills. Take the time to get it right. That means no typos or grammatical errors. Read it aloud to a friend, and make sure you proofread. It should flow easily. Don’t throw in unnecessary jargon or fancy language. Industry terminology is fine, but don’t go overboard. The resume is ultimately more important than the cover letter, but that doesn’t mean you should overlook the time you spend on it. You never know which employer might weigh it more heavily.

Make tweaks like this so you’ll be the next ‘lucky’ one to land a new job!

** Bonus tip **
You can send a LinkedIn message to group members you share in common. This is a great way to reach out and communicate with people who may not be a connection.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.


Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

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Filed under cover letter, Job Search

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