Advances and competition among social media, job search platforms and technology mean that methods and strategies change quickly. Here are a few to be aware of – adjust and adapt accordingly!
You may have noticed that your personal LinkedIn page looks vastly different. This new ‘face’ rolled out to some users in January, and eventually all users will see the new design.Visually, the change was meant to streamline the site, make it more appealing and encourage users to spend more time LinkedIn. The jury is still out on how users are embracing these changes, but it’s important to be aware of what they are and how you can use them to your advantage.
Menu Bar – This thinner menu bar is similar to the one on the LinkedIn mobile app. Notice how now you can easily view your Notifications. This is a great way to see how your content is doing. Simply click on the bell to see them (it previously was a flag icon).
Look to the left of the Menu Bar, and you’ll also see your Activity Feed – giving you an at-a-glance update on how many people viewed your profile and posts. It’s important to keep track of views – especially if your goal is to increase your reach, visibility and engagement.
Viewers will only see the first few lines (before they have to click to see more). Make the most of those first few sentences to really sell yourself. What you see ‘above the fold’ is what recruiters or anyone viewing your profile will see.
Background photo: Recommended size is now 1536 x 768 pixels. Test this out – some photos can look ‘off’ even at the recommended size.
Public Profile URL
To see/grab your LinkedIn URL, click on ‘Me’ from the Menu Bar and then ‘Edit Public Profile.’ This the where you will see your LinkedIn link address. We still recommend customizing this address to make it easier to share/remember.
Status Updates/Sharing – This is where you can share articles, photos or write an article. Previously, this was where you started blog posts as part of LinkedIn’s self publishing feature. *Note – LinkedIn no longer notifies all followers/connections when you publish an article.
Employers can now post jobs to Facebook, and you can apply via the site. As this article in Forbes describes it, “Companies now will have a bookmark on their Facebook pages where they can post job openings that users can apply for directly on the site. Applications are automatically populated with information pulled from the user’s Facebook profile, and sent to the employer via Facebook Messenger.”
For now, job seekers will see more entry level to mid-level jobs posted. Know that companies who rely on an ATS – Applicant Tracking System (which many larger companies use) may not be able to post their jobs via this new method. To maximize this new source of postings:
- Make sure you fill out your Facebook profile completely – since this is what will be sent to a potential employer
- Start following pages of brands/companies you’re interested in working for – in case they decide to start using this feature
- To see the jobs, simply scroll down to the Jobs icon on the left side of your homepage. Once you click on that icon, it will bring you to the page (below, right) where you can search by location, keyword, industry or job type.
This post is meant to give you an overview of the new changes/enhancements that LinkedIn and Facebook recently made. There may be more not covered here, and more to come – as things change all the time. Let us know your experience with the new features. Best of luck to you on your job search journey, and, as always, thanks for reading!
Photo Credit: DepositPhotos
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