Category Archives: LinkedIn Advice

Are you getting the results you want from LinkedIn? 3 Tweaks To Try!

LinkedIntiles

Whether you use LinkedIn for networking, personal branding or finding a job, there are tweaks you can make to perfect that profile.

  1. Reorder sections. Did you know you can change the order of current positions, education, volunteer experience and skills and endorsements on LinkedIn? If you want to highlight a degree, job (this works on current positions only) or experience by placing it first, this is a nice feature. skillsIt’s easy! Simply click on “View Profile,” then hover right below the pencil to click and then drag and drop the job, school or experience in the order you want. To rearrange skills and endorsements, click on the pencil and then click on the lines to drag and drop in the order you want. Put the skills you want recruiters and others to see at the top. Note – this may not always match the ones you’ve received the highest number of endorsements for.

skillsandend

As you can see in the box here, social media received the most endorsements. But say for instance, you want to emphasize your editing skills. Simply move that skill to the top.

The benefit of doing this rearrangement is to draw attention to the skills you want connected to yourself, highlighted in the order you want them to be seen. 

2. Request Revisions to your Recommendations
Look at the current recommendations on your profile. Are they a bit dated? Did you know you can ask for a revision? This might be a good thing to do to spruce up an older recommendation or have the recommendation call out different strengths. LinkedIn makes it easy to reach out and reconnect with the person who wrote that original recommendation. To start the process,  click View Profile and scroll down to Recommendations. Click on the pencil next to “Ask to be recommended.”
revision3

You will then see the current recommendations you have. Click the Ask for Revision box.

revision1

revision2

You can then type in your message in the box (as seen above). When you do this, it never hurts to ask if they would like you to also revise a recommendation (if you’ve written one for them in the past).  Never be demanding – you want to touch base on how they are doing as well and then politely position how you want them to focus on the revised recommendation.

3) Worried you might appear too dated? You can remove the dates of your education on LinkedIn. Click on view profile and then scroll to the education section. Click on the drop down. Instead of choosing the years you started and finished your degree, just leave it at year in both the “from” and “to” boxes and click save when you’re done. This tweak can also be used in conjunction with tip number one. You could remove dates and move a desired education to appear first (even if it wasn’t the most recent). The goal is to always position your profile with the most impressive and relevant information at the top.

education

Give these three tips a try. They don’t take much time, but can make a noticeable difference in how you appear on the site. As always, thank you for reading. Good luck in your job search!

Photo Credit: Pixabay

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

 

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Dial In On The Latest LinkedIn Features

KIEV, UKRAINE - NOVEMBER 16, 2016: Social network concept. Switc

We talk a lot about LinkedIn on this blog because it’s a valuable tool for job seekers. If you’re not on there, you should be – no matter what your profession – engineer to executive, driver to drafter. So, what’s new in LinkedIn land? Plenty. LinkedIn never fails to update features that are worth looking into.

Do you need help creating a resume?
This is a cool one! LinkedIn is rolling out a Resume Assistant. According to the LinkedIn blog“With this integration, you’ll get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you’ll see relevant job opportunities on LinkedIn that are personalized for you.”  Users will be able to try this feature as it becomes available to everyone in the next few months.

Want to be the first to know when jobs in your field are posted?
While LinkedIn currently shows you “Jobs You May Be Interested In,” this doesn’t guarantee you’ll see the exact types of matches you’re looking for. Take control and set up alerts to make sure that you won’t miss out on any opportunities. To do this, sign up for Job Search Alerts. You can do this on your desktop or from the LinkedIn Job Search App. From the desktop, click on jobs. You will see the search bar. From there, type in the type of job you’re looking for. You can also search by company, keywords, etc. In this example, we’re setting up an alert for an engineer job.

search jobs

Next, click on the button that says Create search alert.
search alert

This brings you to a screen where you can choose to receive the alert daily or weekly, via e-mail, mobile and desktop notification or both.

Are you a veteran?

If so, did you know that you can receive one year of LinkedIn’s premium membership for FREE?! Visit https://linkedinforgood.linkedin.com/programs/veterans for more details. “LinkedIn offers U.S. service members and veterans a free 1-year Premium Career subscription, including one year of access to LinkedIn Learning. “

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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Fall Job Search? Easy as Pie!

Businessman pumpkin pie character cartoonHalloween is over and we’re rushing towards Thanksgiving. There’s still time to land a sweet gig. Don’t neglect your job search!

Say Hello To Smart Replies

LinkedIn has taken the messaging feature and enhanced it with smart replies. Basically, these are suggested responses within a message. According to the LinkedIn official blog, ‘machine learning’ works its magic to “show you suggestions that are more contextual and relevant to the conversation you’re having. We’ll suggest at most three responses based on the message you’ve received.” If you like a response, simply click on it, hit enter, and it sends back the automated reply.”

You don’t have to choose their responses, but this feature can save you time and open up new conversation ideas you might not have otherwise thought to use. If you don’t want this feature, you can turn it off in settings. The default is set to on.

Seek Out Company Lists To Research & Target Companies

Are you applying to jobs online but not having any luck? Start looking for company lists. You’ll be surprised to discover companies you didn’t even know were in your area. In our city for example, the Sunday paper just came out with an in-depth article and list with profiles of the top 100 privately owned winning companies in the Rochester area. What a great resource! Study it, cross reference it with people you know, and use it to find out more about potential employers. Your local chamber of commerce may also have lists. And, don’t forget your local library. You don’t have to pay for a subscription to the paper. Our libraries carry the Rochester Business Journal weekly paper and Book of Lists. Both are a wealth of information about companies, organizations, executives and the latest business news.

Perpetual Job Searching

We know this is not everyone’s favorite thing to do. You may love your job. You may not even have a job search on your radar. Here’s the thing. You never know what could happen. You always want to be prepared for the worst case job scenario. We’re going to assume that you have your resume updated and ready to go (right?). Take this preparation one step further. Know what jobs are out there online in your field AT ALL TIMES. Why is this so important? Online job postings are full of clues. For example, let’s say you’re an Engineer and see an ad for Engineering role continually showing up at the same company every few months. On one hand – yes, they could be adding headcount. On the other, it could be a red flag of high turnover, a bad environment and a company you want to stay away from. If you haven’t been consistently looking at jobs online, you wouldn’t know that the same job was available again so soon. Knowledge is power! It only take five to ten minutes to search jobs weekly via Google. Get in there and type in “Engineer Rochester NY” or whatever your field is and look around.

Search Appearances

How do you know if your LinkedIn profile is optimized so employers and recruiters can find it? This can be a whole blog post itself. One way to check to see if you’re getting found for the right positions is to look at what keywords were used to find your profile. To do this, go to your profile and go to your dashboard.

See where it says Search Appearances? Click on that.

Here is one example (above). On your profile, do the terms line up with what kind of job you’re looking for? If not, your LinkedIn profile needs some work.

Please don’t give up on your job search this fourth quarter. There are still companies hiring before the end of the year. End 2017 on a strong note. Keep pushing!

Thank you for reading!

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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6 Quick Ways To Make Your LinkedIn Status Updates Count

Depositphotos_153631700_m-2015Optimize your engagement, views and connections on LinkedIn by following a set strategy. It’s easy to do, only takes a small amount of time, and the rewards can be great.
1) Set up a posting schedule
Are you just posting now and then? Yes, some activity is better than none. However, it pays to post consistently. Choose a schedule that works best for you. For instance, decide that you want to post new content at least twice a week. In addition, make time to share, comment and like other people’s posts. This could be done in set time increments – for instance, vow to spend ten minutes after lunch or split it into two five minute sessions at the beginning and end of the work day. The point is to just start!
2) Decide what to post
What is your goal on LinkedIn?  Some goals might be to:
– Establish credibility in your field
– Gain exposure to potential employers
– Find a new job
– Increase your connections
Once you’ve established your goal(s), the content you create and share should align with that goal. For instance, if your goal is to land a new role in the construction field, start posting links that would be helpful for people working in that industry. You can google articles about construction trends and post those articles. Besides what you post, you also want to share, like and comment on other people’s construction related topics. Join relevant groups related to your goal as well.
3) Make your posts stand out
Don’t just cut and paste a link as your status update. Go into the article and cut and paste a relevant line from the article. The article title already shows as a default with the photo. Take it one step further to create interest. Or, ask a question.
Take the article below for example. This article has an appealing photo with it, so that’s a good start. In posting this, you could add a question or comment like “What do you think of this staircase?” Or “Wouldn’t you like to have this in your office?” The goal is to get people looking and hopefully commenting about your content.
floating
4) Don’t be afraid to get personal
LinkedIn is NOT Facebook, so we aren’t suggesting you fill your feed with selfies. But, there is a way to add a touch of personality while still remaining professional. Think about what catches your eye in the feed. Boring news stories don’t. Real life events and activities and unique, cool content does. There are interesting things about every industry that you can share. Have you attended a conference or given a presentation recently? Has your team participated in some event? Post a photo about that. Here’s an example:
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5) Pay attention to the analytics for each post to guide future posts
The stats below are from the post image used above. As you can see, this post did well, receiving over 1,100 views. LinkedIn recently added great analytics so you can see who looked at your post, how many views it received and what companies and areas of the country they came from.

stats1

In this case, this person has less than 500 connections on LinkedIn, but the post received more views than the number of connections they had because of the likes and attention it received. 

The better your post does, the more people will see it. The activity related to the post feeds upon itself.  Simply put – the algorithm on LinkedIn rewards posts that do well by showing/serving them up to even more people.

There’s a more technical explanation behind the algorithm, but that is the basic theory. In addition, if you want to make new connections beyond your initial ones, this is an excellent way to get more eyes on you and your content.

6) Vary the type of posts
Post an article, then an image and then a video. Give LinkedIn self publishing a try. The key here is to vary your content. Once you get in a rhythm, it’s easy and can be fun to see what content works and how well it can do. Not every post will be a winner, but if you stick with it over time, you will see your reach and engagement increase. More attention means more potential to target potential employers and get contacted by recruiters for that dream job!

P.S. We often get the question – When is a good time to post?
You want to post when your potential audience is online. Beginning of the day, end of the day and at lunch can be good times. Friday afternoons – not so much. That being said, people are now on LinkedIn much more often than they used to be – that can even include holidays, nights and weekends. So, don’t be afraid to post early or late or in the off times. Again, the algorithm LinkedIn uses comes into play, as well as time zones in different parts of the country.

In addition, the default setting for content does not show the most recent posts, but what LinkedIn considers “Top” posts (as seen here). topEventually, content you post is seen – but it may not be right away. This is why a consistent posting schedule works so well – it gives you the opportunity to be seen in the feed more often over time. Note- you can always change the default setting from ‘Top’ to ‘Recent’ content.

Good luck and happy posting!

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Photo credit: DepositPhotos

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Have you heard of these new LinkedIn features?

Animated image of two people talking through cups as they appear on a computer screenLinkedIn is constantly evolving, so it can be easy to miss new enhancements. This post doesn’t cover every new LinkedIn feature, but hopefully there are enough here to pique your interest and get you more engaged on the site.

1) You can now add multiple photos to a status post. As of right now, this is only available on mobile iOS, but Android and desktop will be next. Photos dramatically increase engagement, so it’s worth adding visuals to your updates. If you have an iPhone, give it a try – you’ll be ahead of others who don’t know about this functionality yet!

2) Tap into your alumni network with the Alumni Tool. See “what companies your alumni work at, where they live now, what skills they have and what they studied to get to where they are.” This can be a great tool to use to find people at your target companies, make connections and be introduced to an even wider network that share your same educational background. You can filter results by years attended or graduated and date. You can even change the university. Take a look at this screen shot (below) to see the wealth of information now available.

Scrolling a little further, you also get a screen like the one below. From this screen, you can easily message fellow alumni and see what connections you share.

3) Up your engagement by adding images to your comments. Simply click the photo icon to add an image and add your comment like you normally would. This is another easy way to stand out.

4) Say hello to Search Appearances! Available since late June, this feature tells you how many people found you via LinkedIn search, where they work and their job titles. This is a good way to investigate companies you may not have known about previously. Also, take notice of the industries and types of companies. If you’re not attracting your target organizations, this is a good time to edit your LinkedIn profile in order to do so.

To get to this information, go to View Profile first, scroll down once you’re on that page and then click on Search Appearances.

Here’s an example of what you will see (below)

** Note – sometimes LinkedIn does not roll out changes to all users all at once. So, if you don’t have access to all of these features yet, don’t fret – they’re coming.

P.S. Want to keep up with the latest LinkedIn updates? Subscribe to their blog. Their “Tuesday Tips” posts are especially helpful/informative. Many of the tips in this post are a compilation of their advice. Find previous posts here: LinkedIn blog.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Photo Credit: DepositPhotos

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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4 Quick Ways To Enhance Your LinkedIn Exposure

Linked Word Name Tags Sphere Connecting NetworkingWe’ve all heard the standard LinkedIn advice – fill out your profile completely, use key words in your field, etc. What else can you do to take your profile from good to great?

  1. Reorder your skills
  2. Customize your URL
  3. Get a profile badge
  4. Start Self Publishing


1) Reorder Skills & Endorsements
LinkedIn automatically ranks these based on number. But, let’s say you would rather emphasize a skill that ranks lower. No problem! Simply drag that skill to appear closer to the top. This is a great way to highlight the most important attributes to match a job you may be applying for.

reorder

2) Customize your URL
You don’t have to settle for the default LinkedIn URL with random numbers that LinkedIn assigns to your account. Change and customize it. It’s easy! Simply click on the Me icon, then View Profile, then Edit your public profile. Then, type in the new URL in the text box.  This custom URL can have 5-30 letters or numbers (no spaces, symbols, or special characters). The nice thing about having this link is that you can now share it.

3) Create a Profile Badge
pbadgeMake a custom button that you can use to promote your profile. You can add this to your blog, email or website/online resume. There are different sizes/styles to choose from. Go here to get started. 

 

4) Start Self Publishing
We’ve praised self publishing on LinkedIn before, and we’re singing its praises again. Why? It’s a great way to get in the feed of your connections. In addition, writing a post shows off your communication skills. In addition, the articles you write show up predominately in Google searches. Want to differentiate yourself from another candidate in your field? Which candidate do you think a recruiter or hiring manager would gravitate towards – one with a selection of industry related posts or one without any? You don’t need to be a professional writer to start writing. Take a topic you know and write a concise, helpful post. Need more help? Check out the guidelines here.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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Brand Yourself Like A Business On LinkedIn

LI

1)     Don’t just ‘Set & Forget’

You need to create, post and share fresh content to continue to show up in the feed and remain on the radar of your connections.

2)     Show some personality

Content is king! Think about what catches your eye when scrolling your LinkedIn feed. No one wants to see a sales pitch or boring statuses. Instead, aim for useful, interesting and engaging content that’s heavy on visual images and links. According to recent statistics released by Social Media Today, 98% of posts with images receive more comments, and posts with links have a 200% higher engagement rate.  A good rule of thumb is to post 20% news (about your company/job), 30% industry information, 30% helpful material/links and 20% fun, creative content.

3)     Schedule out your content

Decide how many posts you want to write/share by week. For example, Monday: image with a career/industry related quote using the hashtag #MotivationMonday. Tuesday: A link related to news in your industry. Wednesday: a link to a ‘fun’ or interesting article or photo, Thursday: Link or image for an upcoming company event. Friday: #FlashbackFriday hashtag and image.

4)     Decide when you will post

Opinions on this vary. Friday afternoon at 4:30 is not a great time. You need to consider your connections. When are they online? Does your business have locations in other time zones? The nice thing about LinkedIn is that older posts do appear in the feed days or weeks later, so content still gets exposure after that initial posting. In addition, the more engagement (like/comments/shares), the greater reach that post will have. Popular posts are distributed to more people in the feed. This is why putting effort into quality content instead of quantity pays off.

5)     Put on your creative hat

While LinkedIn is more formal than other social media channels like Facebook, there is still the opportunity to be professionally playful. For instance, start with the next upcoming holiday and see if you can create an image to play off that occasion that relates to your business. The engagement and exposure you get from this can really pay off. People love to see, like, comment on and share things that are interesting, funny and intriguing/unique. 

6)     Use free tools

Don’t have the graphic design skills or resources to devote to creating and posting the content? Not a problem! There are sites where you can find free images and online tools that will save you time and effort. Canva.com  can be used to create images/infographics and https://unsplash.com/ or http://startupstockphotos.com/ are good for finding free photos.  There are also many reasonably priced photo sites such as Depositphotos.com that are worth checking out.

7)     Set goals, track progress and update along the way

What are your goals on LinkedIn? To make connections? Network? Find a job?  Set tangible goals and give yourself a realistic timeframe to achieve them. “Increase connection by 15% over the next 6 months.” Or, “Get 50 likes and comments by the end of the month.” If a post is doing really well for you, try to replicate that type of content for future, similar posts.

With a little time and effort, your LinkedIn page can be a great way to increase visibility of your personal brand.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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Smile! Picture Perfect Profile Tips For LinkedIn

winky3

‘Winky’ needs help & a haircut to be LinkedIn ready

How happy are you with your LinkedIn profile and cover photos? It’s a good idea to evaluate the professional image you’re portraying.

1) When was the last time you updated your profile photo?

If your profile photo is over two years old, we recommend getting a new one. People change over time. Make sure your photo is current! A ten year old photo just doesn’t cut it. Yes, you may have looked a lot more youthful, but walking into an interview not even closely resembling what you look like in that old photo is not doing you any favors. And remember, every time you update your profile photo on LinkedIn, all your connections will see that change. It’s another easy way to appear in the feed. Appearing in the feed = exposure and being top of mind.

2) Do you have a cover photo?

Not everyone chooses to have a cover photo, and we’re not sure why. This is another easy way you can differentiate yourself. You could make yours industry or job related if you like. The key is to always pick something compelling, engaging and eye catching.

3) Are your photos the right size?

According to this very helpful “Cheat Sheet,” these are the recommended sizes:

LinkedIn profile: between 1000 x 425 pixels and 4,000 x 4,000 pixels.

Linked in profile picture: between 400 x 400 pixels and 20,000 x 20,000 pixels.

Max file size: 8MB File type must be PNG, JPEG, or GIF.

4) What message do your photos send?

Think about this one for a minute. Some industries are conservative, while others a bit more lenient. You want to fit in with your field. However, always keep in mind that this is not Facebook, Snapchat or Instagram! I can’t tell you the number of times we’ve seen really inappropriate profile pictures. If you’re trying to present yourself in the best light to recruiters, hiring managers and potential employers, a bad, inappropriate photo really works against you. This mean no low cut/tight clothing, sloppy attire, bad lighting, casual, alcohol/party type photos etc. The site is meant to be for professional networking. Take the time and effort to showcase yourself in the most flattering way.

5) Have you gotten other people’s opinions on your photos?

Ask your colleagues, friends and family what they think. If you want to analyze your current photo online, check out this interesting/fun tool: Snapp’r Photo Analyzer. “Snappr’s Photo Analyzer uses the latest research, combined with image recognition and machine learning technologies, to determine how well your photo will perform.” Take the results with a grain of salt, although they do offer some solid suggestions.
snappr

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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4 Myths That Keep Your LinkedIn Profile From Blooming

Tulip

Just like Spring flowers need attention and nurturing, so does your LinkedIn profile. Here are some common myths about LinkedIn and simple suggestions to make your profile blossom this season and beyond.

1) Multiple endorsements are better than just a few recommendations
I’m not saying endorsements are bad.But, think for a minute how easy they are to get. All a person has to do is click. A recommendation takes thought and greater effort. Aim to get a few high quality recommendations on your profile and return the favor.

2) As long as I’ve completed my LinkedIn profile, I’m fine
It’s a great first step, but to maximize the power of LinkedIn, get involved. Post status updates, “like,” comment and share things that your connections post. These activities will get you in front of non-connections, expanding your reach.

3) I can only contact people who are connections
Not true! If you share a group membership, you can reach out to them.

4) Publishing a post is tricky,  time consuming and only for writers
Actually, writing on LinkedIn is quite easy. The blogging platform is intuitive to use. You don’t need to be a professional writer. All you need is a topic. Start with that and write in a conversational style. Use bullets and numbered lists (like you see in this post). Share something of value to others in your field. We all have areas of expertise. Your knowledge and insight help showcase your value to your connections (and potentially a new employer!).

Looking for more career advice? Check out this post:
6 Things Job-Seeking Graduates Should Know

P.S. If this post helped you or you think it can help others, please share.

Thank you for reading!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
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4 Ways To Make The Most of Social Media In Your Job Search

A new report by the nonprofit  Pew Research Center shows that 79% of job seekers used online resources in their job search and 34% say that “these online resources were the most important tool available to them.”

So, how can you make the most of social media to find that dream job?

  1. Don’t just rely on job postings
    By all means, look at the listings, but extend your reach beyond just job ads. Companies could be in growth mode, but haven’t yet posted new positions. Keep your eye out for companies that have landed new clients/contracts and/or are expanding their product line, customer base, etc. To do this, follow local newspapers, trade associations and other company related Facebook pages and Twitter accounts.
  2. Research your field and target companies
    Back in the day (less than 20 years ago), finding out more about companies was limited to a company website, the newspaper and trade journals. Now, you have multiple channels to dig deeper. You can use LinkedIn to see who works at companies you’re interested in, and you can google a company’s name. You can even set up alerts to monitor anytime that company is mentioned online.socialm
  3. Become a networking ninja
    While nothing replaces face-to-face networking, social media is a great way to initiate contact. Have you ever participated in a LinkedIn group? What about a Twitter chat? Informally (yet still professionally) engaging with a company or person from a company is easier (and less pressure filled) online. Say, for instance, you see a manager or a recruiter for a company tweet out interesting industry news. Get the conversation and relationship started by replying with an appropriate comment. The same holds true for LinkedIn. In particular, LinkedIn is a great place to show your expertise in your field – sharing relevant content, self publishing on the site and posting helpful links.
  4. Be a participant, not an observer.
    It’s all too easy to sit back and peruse the social media sites without doing a thing. However, that is no more productive than binge watching your favorite TV show. You need to search, read and respond. Be proactive.

Bonus tip
Do you use Twitter lists? They are a great way to organize your followers and gain more followers. Basically, you can create a list with any title of your choice. For example, you could have a list like “Engineering Firms,” Local News Stations, Interesting Local Companies, Social Media Experts, etc. You can add people to these lists – even if they don’t follow you. By clicking on your list, you can see the feed of tweets for your list. It saves time so you can get all related news and tweets at once. In addition, many people are flattered by being added to a list, so you may gain some new followers to boot! Intrigued? Find out more here.

Looking for more advice on using social media to your advantage? Hear what one of our corporate recruiters has to say.

P.S. Speaking of jobs, we have over 1,100 openings nationwide. Check them out on our Careers Site.

A version of this post, by our social media specialist, also appears on LinkedIn.

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

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