1) Soft Skills & Social Media Messaging Matter
According to Jobvite’s 2016 Social Recruiting Survey, 78% of recruiters cite enthusiasm as influencing their hiring decision, followed by a command of requirements (76%) and conversation skills (73%).
It’s not just how strong your qualifications are on paper, it’s how you communicate those in the interview and online.
In addition, recruiters and hiring managers are increasingly using social sites to vet candidates. It goes both ways as well. Besides LinkedIn, savvy job seekers know they can research and reach out to companies via Facebook, Twitter, Instagram – even Snapchat. If you aren’t maximizing your presence on social media, you’re missing out on potential opportunities.
Did you know?
Posting “selfies” is now considered less controversial. 18% of recruiters view them negatively (compared to 25% in 2015).
59% of job seekers use social media to research companies
67% of job seekers use Facebook in their job search*
2) The power of the passive candidate
Good employees currently employed are highly sought after by other employers. If you’re one of these employees, you’re already at an advantage during the job search process. Use this edge to seek out a better role, title or more pay in the new year.
58% of recruiters report that prospective employees were more likely than last year to negotiate for increased salaries – Jobvite Recruiter Nation Report 2016
3) The importance of the high touch candidate experience
Think about your last interview experience – from initial phone contact to interview to offer packet to first day. How do you feel it went? A goal should always be to find companies that value new hires and treat them accordingly. The way a candidate is onboarded, from beginning to end, is critical. Companies who understand this, and implement processes that show they welcome and care about their candidates, have greater long-term employee satisfaction and retention.
“We have opportunities each day to show each candidate that we are a quality organization and, for those who decide to accept an offer with us, reaffirm that they are coming to work for a great company. Companies need to seize those opportunities and provide that “WOW” experience.” – Chris Garrie, VP of Recruiting, Oldcastle (Rochester Recruiting Office)
4) Continued emphasis on mobile search and apply
55% of companies don’t have mobile career sites, yet job seekers now expect to be able to apply to jobs via their phones. Companies need to make sure this process is an intuitive and seamless experience. Candidates also need to be aware that online applications are also on the rise. This means that you must use the right keywords on your resume and in your cover letter to stand out against other qualified candidates. It’s not easy or an exact science, and the ATS (Applicant Tracking System) isn’t perfect. However, you can differentiate yourself from your competition by branding, employer research and connecting with recruiters and hiring managers at your target companies.
* Where do mobile job seekers look for jobs?
52% – in bed, 37% at their current job (tsk, tsk), over 10% – in the restroom (TMI!)*
5) Employment Branding Has Never Been More Important
Just as job seekers need to brand themselves, employers need to showcase that they are an employer of choice. You’ll see continued emphasis on up-to-date websites, social media and other channels (newsletters, Talent Communities, blogs) as employers invest in promoting their brand to candidates.
51% – Recruiters who say that employee branding is the #1 investment they will increase
50% – Recruiters who cite social media as a close second for investment*
These are just a few job search trends on the radar as we head towards 2017. What other trends have you seen – as an employer or job seeker? We would love to hear about them!
* Source – Jobvite Recruiter Nation Report 2016
Looking for more job search advice?
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Photo Credit: DepositPhotos
A version of this post, by our Social Media Specialist, also appears on LinkedIn.
Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.
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