How would you describe your personal brand? When it comes to your career, getting a promotion or landing a new position, the answer to this question is very important.
1) Honestly evaluate your online persona
Start by making a list of all your social media accounts. Go through them as if you were a future employer. Delete or make private anything that negates or contradicts the positive persona you’re trying to portray. We all have an image we curate through how we engage online via comments, likes and shares. Going forward, always keep this in mind when you log on and interact or post.
2) Do damage control
Wait a week or so after step one and go back and Google your name. Your LinkedIn profile should show up at the top of the search results. Do you like the rest of what you see? In some cases, you can’t control what appears. However, if you want to bury results, you can create content that will eventually move to the top of the search results. One way to do this is by self publishing on LinkedIn. Write a short blog post and eventually it will be indexed and rise up in search results under your name. This is also a good way to establish credibility and authority in your field.
3) Be proactive in making connections
Start to surround yourself with people in your industry or field (or potential field) by joining groups (on LinkedIn and Facebook), attending conferences/speaking events and contributing to the conversation. Silence is not your friend. Observe to a point, but then get involved. If you’re more of an introvert, online networking is a great way to start. Join a Twitter chat, post a question to a LinkedIn group, comment on an active discussion, etc. Start making this a habit and schedule it into your day or week.
4) Give freely without an agenda. Personal brand building isn’t just about positioning yourself for mobility. Personality and character also come into play. Be polite, not pushy! Think about your favorite business brand. That company or organization is likely honest, trustworthy, reliable and puts out a superior product or service. These are the attributes to aim for. Be known for being helpful, courteous and a resource. This can be as simple as sending an email with a helpful article to a colleague or sharing a useful link to a person you recently met at a conference. When it comes to LinkedIn, this means adding a personal message to every connection request without asking for a job or sale.
5) Become the expert. Want to really amp up your personal branding game? Get quoted in local (or even national) publications (print and online). You can directly pitch your expertise for stories or subscribe to a free service like HARO (Help A Reporter Out) which offers many opportunities to be considered as a source for quotes with organizations nationwide.
6) Tap into your network. Once you’ve cleaned up your profiles, consistently posted helpful content and engaged with others, it’s time to reach out. Your first and second degree connections on LinkedIn in particular can be very useful. If you’ve established a relationship, it never hurts to ask. Overcome that fear of rejection and go for it! According to the 2018 Job Seeker Nation Report, “60% of job seekers have referred a friend or contact to a company they’ve worked for — and 35% of job seekers obtained their current or most recent job from a referral.” If you see a job posted on LinkedIn and are connected to them, asking for a referral to the position is as easy as the click of a button.
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We are North America’s largest manufacturer of building products and materials. In North America we adopted our parent company name to become CRH Americas, Inc. But, the strength, quality and legacy of our Oldcastle brand remains in our product groups, Oldcastle Precast, Oldcastle Infrastructure and Oldcastle BuildingEnvelope®, as well as our Oldcastle Building Solutions team.
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