Tag Archives: career

Dial In On The Latest LinkedIn Features

KIEV, UKRAINE - NOVEMBER 16, 2016: Social network concept. Switc

We talk a lot about LinkedIn on this blog because it’s a valuable tool for job seekers. If you’re not on there, you should be – no matter what your profession – engineer to executive, driver to drafter. So, what’s new in LinkedIn land? Plenty. LinkedIn never fails to update features that are worth looking into.

Do you need help creating a resume?
This is a cool one! LinkedIn is rolling out a Resume Assistant. According to the LinkedIn blog“With this integration, you’ll get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you’ll see relevant job opportunities on LinkedIn that are personalized for you.”  Users will be able to try this feature as it becomes available to everyone in the next few months.

Want to be the first to know when jobs in your field are posted?
While LinkedIn currently shows you “Jobs You May Be Interested In,” this doesn’t guarantee you’ll see the exact types of matches you’re looking for. Take control and set up alerts to make sure that you won’t miss out on any opportunities. To do this, sign up for Job Search Alerts. You can do this on your desktop or from the LinkedIn Job Search App. From the desktop, click on jobs. You will see the search bar. From there, type in the type of job you’re looking for. You can also search by company, keywords, etc. In this example, we’re setting up an alert for an engineer job.

search jobs

Next, click on the button that says Create search alert.
search alert

This brings you to a screen where you can choose to receive the alert daily or weekly, via e-mail, mobile and desktop notification or both.

Are you a veteran?

If so, did you know that you can receive one year of LinkedIn’s premium membership for FREE?! Visit https://linkedinforgood.linkedin.com/programs/veterans for more details. “LinkedIn offers U.S. service members and veterans a free 1-year Premium Career subscription, including one year of access to LinkedIn Learning. “

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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Fall Job Search? Easy as Pie!

Businessman pumpkin pie character cartoonHalloween is over and we’re rushing towards Thanksgiving. There’s still time to land a sweet gig. Don’t neglect your job search!

Say Hello To Smart Replies

LinkedIn has taken the messaging feature and enhanced it with smart replies. Basically, these are suggested responses within a message. According to the LinkedIn official blog, ‘machine learning’ works its magic to “show you suggestions that are more contextual and relevant to the conversation you’re having. We’ll suggest at most three responses based on the message you’ve received.” If you like a response, simply click on it, hit enter, and it sends back the automated reply.”

You don’t have to choose their responses, but this feature can save you time and open up new conversation ideas you might not have otherwise thought to use. If you don’t want this feature, you can turn it off in settings. The default is set to on.

Seek Out Company Lists To Research & Target Companies

Are you applying to jobs online but not having any luck? Start looking for company lists. You’ll be surprised to discover companies you didn’t even know were in your area. In our city for example, the Sunday paper just came out with an in-depth article and list with profiles of the top 100 privately owned winning companies in the Rochester area. What a great resource! Study it, cross reference it with people you know, and use it to find out more about potential employers. Your local chamber of commerce may also have lists. And, don’t forget your local library. You don’t have to pay for a subscription to the paper. Our libraries carry the Rochester Business Journal weekly paper and Book of Lists. Both are a wealth of information about companies, organizations, executives and the latest business news.

Perpetual Job Searching

We know this is not everyone’s favorite thing to do. You may love your job. You may not even have a job search on your radar. Here’s the thing. You never know what could happen. You always want to be prepared for the worst case job scenario. We’re going to assume that you have your resume updated and ready to go (right?). Take this preparation one step further. Know what jobs are out there online in your field AT ALL TIMES. Why is this so important? Online job postings are full of clues. For example, let’s say you’re an Engineer and see an ad for Engineering role continually showing up at the same company every few months. On one hand – yes, they could be adding headcount. On the other, it could be a red flag of high turnover, a bad environment and a company you want to stay away from. If you haven’t been consistently looking at jobs online, you wouldn’t know that the same job was available again so soon. Knowledge is power! It only take five to ten minutes to search jobs weekly via Google. Get in there and type in “Engineer Rochester NY” or whatever your field is and look around.

Search Appearances

How do you know if your LinkedIn profile is optimized so employers and recruiters can find it? This can be a whole blog post itself. One way to check to see if you’re getting found for the right positions is to look at what keywords were used to find your profile. To do this, go to your profile and go to your dashboard.

See where it says Search Appearances? Click on that.

Here is one example (above). On your profile, do the terms line up with what kind of job you’re looking for? If not, your LinkedIn profile needs some work.

Please don’t give up on your job search this fourth quarter. There are still companies hiring before the end of the year. End 2017 on a strong note. Keep pushing!

Thank you for reading!

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Rise Above the Fog – 3 Tips To Be A Job Search Star

ballon

  1.  The Better Way to Use “Easy Apply” on LinkedIn
    apply websiteApplying to a job via LinkedIn? Many times, you will see a button that  sends you right to the company website to apply. If that is the case, simply proceed and fill out and submit your information online.

easyapplyHowever, if you see the Easy Apply button, you only have the option of attaching and sending one file to the employer. Instead of just submitting your resume, write your cover letter on page one and then add your resume on the second page of your word document. Save this cover letter and resume document as ONE file. Most people won’t think to do this. It’s a great way to get attention among dozens, if not hundreds of other applications you’re competing against.

2) Write your cover letter like a real person
Imagine you’re a recruiter or hiring manager reviewing job applications all day. They see the same boring, formal, cookie cutter introductions and content like this:
“I became aware of this opportunity through your web page.”
or “I’m a detail oriented professional with expertise in…”
On the surface, there is nothing wrong with these sentences. But, they are repetitive, redundant and state the obvious.

You don’t need to be a professional writer to craft your cover letter in a more interesting and appealing way.

For example, here’s sample copy for a mechanic opening. It reads more like a conversation. Don’t be afraid to inject a bit of your personality in your cover letter. Read it back to yourself and have someone else read it as well. In this blurb, you get a better sense of the applicant as a person and as a candidate. They even injected industry jargon in a lighthearted way. While some industries are more formal than others, it doesn’t mean you have to be dull and lackluster in your writing. Show some enthusiasm!

I drive by your dealership daily, admiring many of the cars on the lot. When I saw your opening for a mechanic on Craig’s list, I knew it was a great opportunity for a car buff and experienced mechanic like myself. I’m looking to join a bigger organization where I can work on a wider variety of vehicles.
       As the resident ‘grease monkey’ at the small shop where I work now, I’ve risen in the ranks to head Automotive Technician. I’ve always been fascinated with taking things apart and putting them back together again. I modified my first mini bike when I was 16 years old, and have been obsessed with mechanics and car/motorcycle repair ever since then.

3) Little things count
File names matter. Make it easy for the employer. Save your documents using your first and last name and what they are. For example:

JohnJobseekerResume
JohnJobseekerCoverLetter

In addition, never overlook an opportunity to promote yourself. If you’re emailing documents, use the subject line to your advantage.
receptionist

Be bold and confident in your job search. These tips/tactics may be small things, but they can help set you apart. Will an employer hire you just because you used a catchy subject line or saved a file in a certain way? Probably not. BUT, using a combination of these ideas, being proactive and actively setting yourself apart can make a difference. If what you’re doing isn’t working, give these tips a try. We would love to know any job search hacks/ideas that worked for you, so feel free to leave those in the comments.

Thanks for reading!

P.S. Looking for more job search advice? Check out our previous post:
5 Ways To Brand Yourself

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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5 Ways To Brand Yourself [Infographic]

5WaysToBrandYourselfInfographic

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

 

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6 Quick Ways To Make Your LinkedIn Status Updates Count

Depositphotos_153631700_m-2015Optimize your engagement, views and connections on LinkedIn by following a set strategy. It’s easy to do, only takes a small amount of time, and the rewards can be great.
1) Set up a posting schedule
Are you just posting now and then? Yes, some activity is better than none. However, it pays to post consistently. Choose a schedule that works best for you. For instance, decide that you want to post new content at least twice a week. In addition, make time to share, comment and like other people’s posts. This could be done in set time increments – for instance, vow to spend ten minutes after lunch or split it into two five minute sessions at the beginning and end of the work day. The point is to just start!
2) Decide what to post
What is your goal on LinkedIn?  Some goals might be to:
– Establish credibility in your field
– Gain exposure to potential employers
– Find a new job
– Increase your connections
Once you’ve established your goal(s), the content you create and share should align with that goal. For instance, if your goal is to land a new role in the construction field, start posting links that would be helpful for people working in that industry. You can google articles about construction trends and post those articles. Besides what you post, you also want to share, like and comment on other people’s construction related topics. Join relevant groups related to your goal as well.
3) Make your posts stand out
Don’t just cut and paste a link as your status update. Go into the article and cut and paste a relevant line from the article. The article title already shows as a default with the photo. Take it one step further to create interest. Or, ask a question.
Take the article below for example. This article has an appealing photo with it, so that’s a good start. In posting this, you could add a question or comment like “What do you think of this staircase?” Or “Wouldn’t you like to have this in your office?” The goal is to get people looking and hopefully commenting about your content.
floating
4) Don’t be afraid to get personal
LinkedIn is NOT Facebook, so we aren’t suggesting you fill your feed with selfies. But, there is a way to add a touch of personality while still remaining professional. Think about what catches your eye in the feed. Boring news stories don’t. Real life events and activities and unique, cool content does. There are interesting things about every industry that you can share. Have you attended a conference or given a presentation recently? Has your team participated in some event? Post a photo about that. Here’s an example:
post2
5) Pay attention to the analytics for each post to guide future posts
The stats below are from the post image used above. As you can see, this post did well, receiving over 1,100 views. LinkedIn recently added great analytics so you can see who looked at your post, how many views it received and what companies and areas of the country they came from.

stats1

In this case, this person has less than 500 connections on LinkedIn, but the post received more views than the number of connections they had because of the likes and attention it received. 

The better your post does, the more people will see it. The activity related to the post feeds upon itself.  Simply put – the algorithm on LinkedIn rewards posts that do well by showing/serving them up to even more people.

There’s a more technical explanation behind the algorithm, but that is the basic theory. In addition, if you want to make new connections beyond your initial ones, this is an excellent way to get more eyes on you and your content.

6) Vary the type of posts
Post an article, then an image and then a video. Give LinkedIn self publishing a try. The key here is to vary your content. Once you get in a rhythm, it’s easy and can be fun to see what content works and how well it can do. Not every post will be a winner, but if you stick with it over time, you will see your reach and engagement increase. More attention means more potential to target potential employers and get contacted by recruiters for that dream job!

P.S. We often get the question – When is a good time to post?
You want to post when your potential audience is online. Beginning of the day, end of the day and at lunch can be good times. Friday afternoons – not so much. That being said, people are now on LinkedIn much more often than they used to be – that can even include holidays, nights and weekends. So, don’t be afraid to post early or late or in the off times. Again, the algorithm LinkedIn uses comes into play, as well as time zones in different parts of the country.

In addition, the default setting for content does not show the most recent posts, but what LinkedIn considers “Top” posts (as seen here). topEventually, content you post is seen – but it may not be right away. This is why a consistent posting schedule works so well – it gives you the opportunity to be seen in the feed more often over time. Note- you can always change the default setting from ‘Top’ to ‘Recent’ content.

Good luck and happy posting!

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Photo credit: DepositPhotos

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Have you heard of these new LinkedIn features?

Animated image of two people talking through cups as they appear on a computer screenLinkedIn is constantly evolving, so it can be easy to miss new enhancements. This post doesn’t cover every new LinkedIn feature, but hopefully there are enough here to pique your interest and get you more engaged on the site.

1) You can now add multiple photos to a status post. As of right now, this is only available on mobile iOS, but Android and desktop will be next. Photos dramatically increase engagement, so it’s worth adding visuals to your updates. If you have an iPhone, give it a try – you’ll be ahead of others who don’t know about this functionality yet!

2) Tap into your alumni network with the Alumni Tool. See “what companies your alumni work at, where they live now, what skills they have and what they studied to get to where they are.” This can be a great tool to use to find people at your target companies, make connections and be introduced to an even wider network that share your same educational background. You can filter results by years attended or graduated and date. You can even change the university. Take a look at this screen shot (below) to see the wealth of information now available.

Scrolling a little further, you also get a screen like the one below. From this screen, you can easily message fellow alumni and see what connections you share.

3) Up your engagement by adding images to your comments. Simply click the photo icon to add an image and add your comment like you normally would. This is another easy way to stand out.

4) Say hello to Search Appearances! Available since late June, this feature tells you how many people found you via LinkedIn search, where they work and their job titles. This is a good way to investigate companies you may not have known about previously. Also, take notice of the industries and types of companies. If you’re not attracting your target organizations, this is a good time to edit your LinkedIn profile in order to do so.

To get to this information, go to View Profile first, scroll down once you’re on that page and then click on Search Appearances.

Here’s an example of what you will see (below)

** Note – sometimes LinkedIn does not roll out changes to all users all at once. So, if you don’t have access to all of these features yet, don’t fret – they’re coming.

P.S. Want to keep up with the latest LinkedIn updates? Subscribe to their blog. Their “Tuesday Tips” posts are especially helpful/informative. Many of the tips in this post are a compilation of their advice. Find previous posts here: LinkedIn blog.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Photo Credit: DepositPhotos

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Everything You Wanted To Know About References But Were Afraid To Ask

references road sign illustration designOne of the most searched questions that brings people to our blog is – “Is it a good sign if they contact my references?” The answer is a resounding yes! If it gets to the point where a prospective employer requests references, you can feel confident that an offer MAY be headed your way.

However, a lot can happen between requesting your references and a potential job offer. Some of it you can control, some you can’t. Let’s start with the basics:

Why are good references so important?
You may think that reference checking is a formality – that either the employer won’t bother calling them or will only ask for verification of basic information such as dates worked. While this is true in some cases, it is very far from the truth in others. Go into your job search and interview expecting your references to be called if all goes well.

Who should you pick as a reference?
You want to pick a supervisor, boss or superior you’ve worked for over the years.  Your neighbor, pastor, best friend, colleague or parents are not good references!

Depositphotos_31386347_m-2015

How many should you have?
3 to 5 is a good basic number.

How do you prep your references?
By all means, let them know that they may be called! However, do NOT reach out every time you have a job interview. If you’ve had a few interviews and can tell the company is interested and asks for references, then you can give your references a heads up.

Sending your references a copy of your resume and even a link to the job description is helpful. Always make sure to thank them – even before they are called and definitely after! In addition, encourage your references to call the hiring manager as soon as they can (if they missed the call and were left a message).

Fair or not, you are being judged on everything – including how long it may take for a reference to call the hiring manager or recruiter back.

Think about it – which looks better – a reference so pumped about you as an employee that they call back right away or one who waits a half day or day to respond?

Poor employee ! Company performance audit checklist

What do recruiters and hiring managers want to hear?
They want to hear about your accomplishments – not canned or rehearsed answers. Enthusiastic, thoughtful commentary on why you were a good employee will go a long way.

How should younger job seekers handle references?
If you haven’t been in the workforce long enough to have former employers to use as references, you can always reach out to a former professor, sports coach or someone in authority who would be a good spokesperson on your behalf.

Do I need to put References Available Upon Request on my resume?
No. This is just a waste of space and is seen as a given. You should have a list ready to go when asked. Do not offer this list up. Wait until you are asked for it. Also, make sure all the contact information on there is current. It’s also helpful to add some context to the list – for example:
John Doe, my former Supervisor at Acme Corporation, 333-3333

What can job seekers do to make sure they have good references?
Don’t just reach out to your references when you need them! Keep in touch with them via LinkedIn, email or even a text. No one likes to be used! It’s up to you to cultivate and maintain good professional relationships so you will have a pool of people to draw from when the time comes.

What do I do after my references are called?
Reach out to them and thank them for being a reference. You can also find out how the call went.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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Erin Pummell, Operations Recruiter

ErinPWhat do you do in your position?   I am an Operations Recruiter for Oldcastle Lawn and Garden. I review applicants who apply for the hourly production roles, phone screen qualified candidates, and send candidates who would be a great fit for the role and for Oldcastle over to the hiring managers to go through the next steps in our process. I also post jobs and source for hard-to-fill roles when there is time.

When did you join Oldcastle? May 2017 

Where is your job located? Rochester, NY

What do you like about working here? I love the team atmosphere and how helpful everyone is! I felt 100% at home after my first day because everyone I met was so kind, helpful and caring!      

What are the best parts of your job? I really enjoy searching for candidates and learning their stories. I love helping to find talented individuals to contribute to our company’s awesome culture.  

What would co-workers say about you? I hope they would say that I am helpful and that I contribute to the team! 

What was your first job ever? I was a data entry clerk at my parents’ corporation in Georgia. 

Do you have any fun or interesting work stories? When I was a student ambassador at my college, we usually worked evenings calling prospective students. I found a button under the desk I was sitting at, and spent several minutes repeatedly pushing it. Then, all of a sudden, a campus police officer rushed into the building and asked what the emergency was. We were all so confused. It turns out that the button I was playing with was the panic button in the building!  

Would you like to share anything about your family? I grew up in Georgia with my parents and my two sisters. My younger sister and my mom currently live in New York, about two hours away from Rochester. My older sister still lives in Georgia. I also have a husband, Sean, and two fur babies, Christabella and Ella. We all love to spend time together, hosting family parties or just hanging out!

Connect with Erin on LinkedIn.  

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us on: TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice. And, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

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Stay Up-To-Date – 3 LinkedIn Changes You Should Know About

Depositphotos_6058464_m-2015

We all want to expand our network, and, when it comes to the online job search, LinkedIn is increasingly the go-to destination. It has over 450 million active users, and growing. LinkedIn recently revamped the look of the site, as well as many features. Here are a few to note.

  1. You can sort your news feed again. For some unknown reason, LinkedIn took away this functionality, but has since restored it. The default setting is “Top” stories, but if you want to see the most recent posts, just click on the down arrow and change it to “Recent.”
  2. LinkedIn now allows you to edit your status posts.
    This is great news! Now, if you made a typo or mistake, or just wanted to update your status, LinkedIn allows you to do so. Previously, this was not an option. You had to delete the post and start over. Simply click on the three dots to the right, and click on the pencil to edit. As you can see, you can also copy the link to post or delete it entirely. Thank you LinkedIn for recognizing that this bit of functionality was really needed.edit
  3. The LinkedIn Privacy Policy Will Be Updated Next Month It can be too easy to blindly accept privacy policies – after all, aren’t they standard? They certainly aren’t the most riveting reading, that’s for sure. However, it’s important to know the information sites gather and how they use that information. This is especially true when it comes to LinkedIn – which is basically a repository for a lot of personal information – from where you work, to dates of employment to your educational background. Be sure to be aware of what the updated policy is. The new policy goes into effect June 7th, 2017. Click to see the policies (changes are highlighted): Privacy Policy & User Agreement.

LinkedIn can be a powerful career enhancing and job search tool. They constantly make changes (some good, some not so good). Stay aware of what’s going on with the site, and we’ll do our best to keep you in the loop as well.

Happy Networking!

P.S. A version of this post, by our social media specialist, also appears on LinkedIn.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Brand Yourself Like A Business On LinkedIn

LI

1)     Don’t just ‘Set & Forget’

You need to create, post and share fresh content to continue to show up in the feed and remain on the radar of your connections.

2)     Show some personality

Content is king! Think about what catches your eye when scrolling your LinkedIn feed. No one wants to see a sales pitch or boring statuses. Instead, aim for useful, interesting and engaging content that’s heavy on visual images and links. According to recent statistics released by Social Media Today, 98% of posts with images receive more comments, and posts with links have a 200% higher engagement rate.  A good rule of thumb is to post 20% news (about your company/job), 30% industry information, 30% helpful material/links and 20% fun, creative content.

3)     Schedule out your content

Decide how many posts you want to write/share by week. For example, Monday: image with a career/industry related quote using the hashtag #MotivationMonday. Tuesday: A link related to news in your industry. Wednesday: a link to a ‘fun’ or interesting article or photo, Thursday: Link or image for an upcoming company event. Friday: #FlashbackFriday hashtag and image.

4)     Decide when you will post

Opinions on this vary. Friday afternoon at 4:30 is not a great time. You need to consider your connections. When are they online? Does your business have locations in other time zones? The nice thing about LinkedIn is that older posts do appear in the feed days or weeks later, so content still gets exposure after that initial posting. In addition, the more engagement (like/comments/shares), the greater reach that post will have. Popular posts are distributed to more people in the feed. This is why putting effort into quality content instead of quantity pays off.

5)     Put on your creative hat

While LinkedIn is more formal than other social media channels like Facebook, there is still the opportunity to be professionally playful. For instance, start with the next upcoming holiday and see if you can create an image to play off that occasion that relates to your business. The engagement and exposure you get from this can really pay off. People love to see, like, comment on and share things that are interesting, funny and intriguing/unique. 

6)     Use free tools

Don’t have the graphic design skills or resources to devote to creating and posting the content? Not a problem! There are sites where you can find free images and online tools that will save you time and effort. Canva.com  can be used to create images/infographics and https://unsplash.com/ or http://startupstockphotos.com/ are good for finding free photos.  There are also many reasonably priced photo sites such as Depositphotos.com that are worth checking out.

7)     Set goals, track progress and update along the way

What are your goals on LinkedIn? To make connections? Network? Find a job?  Set tangible goals and give yourself a realistic timeframe to achieve them. “Increase connection by 15% over the next 6 months.” Or, “Get 50 likes and comments by the end of the month.” If a post is doing really well for you, try to replicate that type of content for future, similar posts.

With a little time and effort, your LinkedIn page can be a great way to increase visibility of your personal brand.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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