Tag Archives: job search

Are you getting the results you want from LinkedIn? 3 Tweaks To Try!

LinkedIntiles

Whether you use LinkedIn for networking, personal branding or finding a job, there are tweaks you can make to perfect that profile.

  1. Reorder sections. Did you know you can change the order of current positions, education, volunteer experience and skills and endorsements on LinkedIn? If you want to highlight a degree, job (this works on current positions only) or experience by placing it first, this is a nice feature. skillsIt’s easy! Simply click on “View Profile,” then hover right below the pencil to click and then drag and drop the job, school or experience in the order you want. To rearrange skills and endorsements, click on the pencil and then click on the lines to drag and drop in the order you want. Put the skills you want recruiters and others to see at the top. Note – this may not always match the ones you’ve received the highest number of endorsements for.

skillsandend

As you can see in the box here, social media received the most endorsements. But say for instance, you want to emphasize your editing skills. Simply move that skill to the top.

The benefit of doing this rearrangement is to draw attention to the skills you want connected to yourself, highlighted in the order you want them to be seen. 

2. Request Revisions to your Recommendations
Look at the current recommendations on your profile. Are they a bit dated? Did you know you can ask for a revision? This might be a good thing to do to spruce up an older recommendation or have the recommendation call out different strengths. LinkedIn makes it easy to reach out and reconnect with the person who wrote that original recommendation. To start the process,  click View Profile and scroll down to Recommendations. Click on the pencil next to “Ask to be recommended.”
revision3

You will then see the current recommendations you have. Click the Ask for Revision box.

revision1

revision2

You can then type in your message in the box (as seen above). When you do this, it never hurts to ask if they would like you to also revise a recommendation (if you’ve written one for them in the past).  Never be demanding – you want to touch base on how they are doing as well and then politely position how you want them to focus on the revised recommendation.

3) Worried you might appear too dated? You can remove the dates of your education on LinkedIn. Click on view profile and then scroll to the education section. Click on the drop down. Instead of choosing the years you started and finished your degree, just leave it at year in both the “from” and “to” boxes and click save when you’re done. This tweak can also be used in conjunction with tip number one. You could remove dates and move a desired education to appear first (even if it wasn’t the most recent). The goal is to always position your profile with the most impressive and relevant information at the top.

education

Give these three tips a try. They don’t take much time, but can make a noticeable difference in how you appear on the site. As always, thank you for reading. Good luck in your job search!

Photo Credit: Pixabay

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

 

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Resolve to Keep Your Career On Track

Cheers to the New Year!

Let’s start with some good news. According to the December LinkedIn Workforce Report“U.S. hiring has, on average, been 10.4% higher in 2017 than in 2016.”

If this trends continues, prepared job seekers will find greater employment opportunities. The key term here is “prepared.” You need to make a plan, have your job search tools (resume, LinkedIn profile, references, etc.) ready to go at a moment’s notice. What else can you do to tip the job search scales in your favor?

Map out a year long goal list broken down by quarters, months and weeks. Have you heard the saying “A goal without a plan is just a dream”? Take the time NOW to map out where you want to go and how you want to get there. We know, it’s not rocket science. Yet, vague, unwritten goals aren’t going to get you anywhere. Having a tangible record of where you stand and how you are going to move forward gives you momentum. It can be on a calendar, in a word document or other medium. The main point is to draft out what the plan is. The more detailed, the better. Start with the big goal and then work your way backward. For example, say the goal is to get a new job by May:
January – Week 1 – Start resume, Week 2 – Update LinkedIn Profile, Week 3 – Start researching jobs and job listings, Week 4 – Attend new networking event
February – Week 1 – Set up informational interview, Week 2 – Start being more active on LinkedIn, Week 3 – Go to local job fair, Week 4 – Prepare references list
Your tasks may vary, but the important thing is to commit to action and then follow through.

Anticipate Setbacks Life happens. You may get sick, your babysitter may cancel, you may have to do overtime at work. So many things can happen that can set you off course. When disruptions occur, you can either falter or go to Plan B. For example, if you had planned on devoting an hour to redoing your resume at night, but an ill child made that impossible, you need to reschedule it to another night or the weekend. This may mean cancelling other plans. This part of the process is not fun. However, some sacrifice is needed on your journey. The perseverance will be worth it.

Start being skill focused. Aspirations are all well and good, but at the end of the day, it’s imperative that you keep your skill set up by continually growing and learning in your field. LinkedIn recently rolled out a new feature that lets you know how you stand skill-wise when it comes to people with similar job titles. Their new monthly notification suggests relevant skills among people with your same job title. Why is this important? Well, to start, recruiters search for employees by skill.

Consider this – “Those with five or more skills on their profile are discovered up to 27x more in searches by recruiters.” Source: LinkedIn Official Blog, 12/8/17

If that doesn’t give you motivation to add more skills to your LinkedIn profile, we don’t know what does.

Not feeling up to speed on a particular skill? No problem – LinkedIn learning offers a FREE MONTH of the “most in-demand business, tech and creative skills from industry experts.” It’s a good start, and easy to do from home. You can even search and filter courses by skill level, type and time to complete (as seen below).

Pick your battles wisely
Are you looking to get a new job, lose a lot of weight, save a ton of money and travel the country in 2018? Wow – those are admirable aspirations. Just be careful to not bite off more than you can chew. It can easy to become overwhelmed and discouraged. It might be better to plan out one big goal (the job search for example) and embark on the others as secondary goals. For instance, healthy eating and moderate exercise will make you healthier and more confident during your job search, but instead of aiming to lose twenty pounds, go for ten instead. Pressuring yourself with too much, too fast, and too unrealistic is just going to backfire.

Take these tips and go for your goals this year. We’re excited to hear about how well you do! Keep checking back throughout the year for follow up blog posts on how you can take your job search journey to the next level.

As always, thank you for reading! #Happy2018

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

 

 

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Juggling Your Job Search

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We all wear many hats in our lives – parent, student, daughter, son, spouse, employee… With your varied roles and responsibilities, it can be easy to put certain things on the back-burner, especially when it comes to your career. The good news is – you don’t have to do it all. There are simple and quick tasks that will keep you career on track.

Get To Know Google for jobs
This relatively new job search engine gathers jobs from many different places, including LinkedIn, Monster, CareerBuilder, Glassdoor – even Facebook. It will also pull in jobs from a company’s web page. This one-stop job search shop is a huge time saver for the job seeker. You no longer have to go to each site individually to look for positions. Simply type in the job you’re looking for and the location, and it does all the work for you! You can even set up email alerts to be informed of new positions. Now, with that being said, there are certain caveats to keep in mind. Some of the jobs that appear can be outdated, especially if they come from niche job search sites that aren’t populated as often. You should not completely rely on Google for Jobs, but it definitely should be one of your job search tools.

engineer

Keep Up With The Latest LinkedIn Tips & Tricks
Subscribe to the Official LinkedIn blog to be informed on their latest features. They roll out time-saving, helpful new things to try all the time. You don’t want to miss out – especially because a lot of the features automate job search activities. For example, a recent “Tuesday Tip” post explains how you can use group messaging. They even include short videos. Even if you’re not actively looking, we recommend their blog (as well as ours too, of course #shamelessplug)

Create a kudos folder
Set up one starting in January. You’ll thank yourself as the year progresses. This folder can be online or in hard copy (or both), depending on your profession. You want to save things including:
– Complimentary emails praising you – from your boss, colleagues or customers
– Successful project pieces – this can range from collateral you’ve created to a PowerPoint presentation
– Reports/Stats – anything that shows results
You will use the information in this folder when you need accomplishments for your resume, cover letter, performance review, upcoming interview, etc. It’s also a good idea to have a place where you can keep track of what you’ve done over time. It’s easy to lose track. Your saved items will likely differ from the e-mail example you see below, but you get the general idea…

openrate

Hint – you can easily create and save your ‘success stories’ by taking a screen shot or using a tool like Snipping Tool or Snagit Screen Capture.

Practice Defensive Googling

No, you aren’t being vain by googling your name. We recommend doing this monthly. Put your name in quotations and see what’s out there. If you want to set this on autopilot, you can always set up an alert for your name on a site like Mention or Google Alerts. You want to monitor this on a consistent basis. If the results are unfavorable, inaccurate or information on someone else with the same name, there are steps you can take to remove that information or at least have it appear lower in search results.

It doesn’t take a lot of time to take charge of your career. Use the tips in this post to set yourself up for success in 2018.

A version of this post, by our social media specialist, also appears on LinkedIn.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

 

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Got a case of the career blues?

Blues

Don’t be a grinch – we can help! Whether you’re employed or actively looking for work, there are ways to make the most of the season.

Go To Your Holiday Party!
According to a study conducted on behalf of LinkedIn, “28% of U.S. professionals have learned about a new opportunity and 26% have gotten face time with executives they wouldn’t otherwise get to speak with. You never know, you could meet a new friend, mentor or even future boss.” Make every effort to attend, and have a good time – just not TOO good of a time (and we know you know what we mean). Love them or hate them, holiday parties are an annual ritual. Showing up may not be mandatory, but it sends a clear message if you don’t go. Not working? There are still many holiday events and mixers you can attend. Professional associations and groups often hold parties for members and non members. This can be a great way to expand your network.

Get Set To Set Goals
The chance to start fresh is always appealing. What didn’t go so well this year? Do you need to make a bigger effort at work? Start or ramp up a job search? Be honest with yourself. No need to cast blame, but vow to be more proactive in 2018. Assess where you are today and where you want to be in a month, six months and a year from now.

Character is the ability to carry out a good resolution long after the excitement of the moment has passed. – Cavett Robert

Need a little more inspiration? Check out these quotes for the New Year.

Adopt an attitude of gratitude
While Thanksgiving is just a distant memory, there is always a benefit to showing you appreciate your colleagues and network. A simple thank you to someone who helps you at work could make their entire week.  Treat your boss or coworker to coffee. Bake or bring in some treats to the office. Another easy idea- endorse or write a recommendation for someone on LinkedIn. Don’t do this expecting a recommendation in return. Act without reciprocal expectations. Kindness counts.

Give back
Volunteering is another good way to give back and say thanks. Many organizations can use help this time of year. It doesn’t take a lot of time, and can also be a good way to meet new people and make connections.

Christmas Xmas Winter Holiday Concept
Celebrate the Spirit of the Season
Generally, people are in better moods as the holidays approach. Try to get into this spirit. We know that if you’re unemployed, underemployed or at a careers crossroad, it can be easy to fall victim to job search blues. Acknowledge these feelings as normal, and make the effort to engage in activities that make you happy. What else in your life are you grateful for? Discouragement and setbacks are a part of the process, but everyone deserves to enjoy the season. 2018 can be the next great chapter in your career journey!

From our team to yours, Happy Holidays!

P.S. Looking for some music to get you in a holiday mood? Check this playlist.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

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Looking for Work? 3 Easy Things To Do This December

Happy Christmas mobile phone

As we barrel towards the holidays, things tend to get busier with parties, shopping, cooking and all the other activities associated with the season. Keep your job search momentum going now so you can start 2018 off without regret.

1) Do an audit of your LinkedIn page   
When was the last time you really looked at or even updated your LinkedIn page? Set aside some time for this important activity. To start, think back over this year – what have you accomplished? To make it easier, go back quarter by quarter. Are there projects and results you’re particularly proud of? Add those as bullets on your profile. Every job has quantifiable success stories.

Going forward, set aside a folder on your desktop or in an email folder called “Accomplishments.” In that folder, save email kudos, statistics/results for projects and anything else that you could draw on for your profile. This material is also helpful for your performance review, when you’re looking for a raise or even writing a cover letter. It’s easy to overlook or forget all the good things you did over the course of the year.  In 2018, vow to make this task a habit.

2) Party with a purpose
You’ve worked hard all year, and now it’s time to unwind and let loose. It’s fine to partake in some adult beverages and have a good time – within reason of course! We’ve all heard the horror stories of people who went a little TOO crazy at the annual holiday bash. Make sure to keep it under control. Mingle with your coworkers and celebrate, but don’t go overboard with anything you might regret. Additionally, make it a goal to talk to at least one colleague you don’t know as well, for at least a few minutes. It never hurts to keep up those connections!

3) Check out LinkedIn’s newest feature – Career Advice
According to their blog, “whether you need advice on your career path, switching to a new industry or best practices for a project you’re working on, Career Advice can help you find and connect with the right person who can help.”

This feature looks like it has some interesting possibilities, and is easy enough to start – simply pick the kind of advice you need, review the matches and then start chatting. Like they say “One conversation can change your career.”

Conversation

Final thoughts
While there are many other activities you can do to keep up your search, we are going to keep this post short. The important thing is to stay focused on your larger goal (finding a job, getting a new job or changing careers) while still making time for the festivities of the season.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

 

 

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Dial In On The Latest LinkedIn Features

KIEV, UKRAINE - NOVEMBER 16, 2016: Social network concept. Switc

We talk a lot about LinkedIn on this blog because it’s a valuable tool for job seekers. If you’re not on there, you should be – no matter what your profession – engineer to executive, driver to drafter. So, what’s new in LinkedIn land? Plenty. LinkedIn never fails to update features that are worth looking into.

Do you need help creating a resume?
This is a cool one! LinkedIn is rolling out a Resume Assistant. According to the LinkedIn blog“With this integration, you’ll get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you’ll see relevant job opportunities on LinkedIn that are personalized for you.”  Users will be able to try this feature as it becomes available to everyone in the next few months.

Want to be the first to know when jobs in your field are posted?
While LinkedIn currently shows you “Jobs You May Be Interested In,” this doesn’t guarantee you’ll see the exact types of matches you’re looking for. Take control and set up alerts to make sure that you won’t miss out on any opportunities. To do this, sign up for Job Search Alerts. You can do this on your desktop or from the LinkedIn Job Search App. From the desktop, click on jobs. You will see the search bar. From there, type in the type of job you’re looking for. You can also search by company, keywords, etc. In this example, we’re setting up an alert for an engineer job.

search jobs

Next, click on the button that says Create search alert.
search alert

This brings you to a screen where you can choose to receive the alert daily or weekly, via e-mail, mobile and desktop notification or both.

Are you a veteran?

If so, did you know that you can receive one year of LinkedIn’s premium membership for FREE?! Visit https://linkedinforgood.linkedin.com/programs/veterans for more details. “LinkedIn offers U.S. service members and veterans a free 1-year Premium Career subscription, including one year of access to LinkedIn Learning. “

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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Fall Job Search? Easy as Pie!

Businessman pumpkin pie character cartoonHalloween is over and we’re rushing towards Thanksgiving. There’s still time to land a sweet gig. Don’t neglect your job search!

Say Hello To Smart Replies

LinkedIn has taken the messaging feature and enhanced it with smart replies. Basically, these are suggested responses within a message. According to the LinkedIn official blog, ‘machine learning’ works its magic to “show you suggestions that are more contextual and relevant to the conversation you’re having. We’ll suggest at most three responses based on the message you’ve received.” If you like a response, simply click on it, hit enter, and it sends back the automated reply.”

You don’t have to choose their responses, but this feature can save you time and open up new conversation ideas you might not have otherwise thought to use. If you don’t want this feature, you can turn it off in settings. The default is set to on.

Seek Out Company Lists To Research & Target Companies

Are you applying to jobs online but not having any luck? Start looking for company lists. You’ll be surprised to discover companies you didn’t even know were in your area. In our city for example, the Sunday paper just came out with an in-depth article and list with profiles of the top 100 privately owned winning companies in the Rochester area. What a great resource! Study it, cross reference it with people you know, and use it to find out more about potential employers. Your local chamber of commerce may also have lists. And, don’t forget your local library. You don’t have to pay for a subscription to the paper. Our libraries carry the Rochester Business Journal weekly paper and Book of Lists. Both are a wealth of information about companies, organizations, executives and the latest business news.

Perpetual Job Searching

We know this is not everyone’s favorite thing to do. You may love your job. You may not even have a job search on your radar. Here’s the thing. You never know what could happen. You always want to be prepared for the worst case job scenario. We’re going to assume that you have your resume updated and ready to go (right?). Take this preparation one step further. Know what jobs are out there online in your field AT ALL TIMES. Why is this so important? Online job postings are full of clues. For example, let’s say you’re an Engineer and see an ad for Engineering role continually showing up at the same company every few months. On one hand – yes, they could be adding headcount. On the other, it could be a red flag of high turnover, a bad environment and a company you want to stay away from. If you haven’t been consistently looking at jobs online, you wouldn’t know that the same job was available again so soon. Knowledge is power! It only take five to ten minutes to search jobs weekly via Google. Get in there and type in “Engineer Rochester NY” or whatever your field is and look around.

Search Appearances

How do you know if your LinkedIn profile is optimized so employers and recruiters can find it? This can be a whole blog post itself. One way to check to see if you’re getting found for the right positions is to look at what keywords were used to find your profile. To do this, go to your profile and go to your dashboard.

See where it says Search Appearances? Click on that.

Here is one example (above). On your profile, do the terms line up with what kind of job you’re looking for? If not, your LinkedIn profile needs some work.

Please don’t give up on your job search this fourth quarter. There are still companies hiring before the end of the year. End 2017 on a strong note. Keep pushing!

Thank you for reading!

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Rise Above the Fog – 3 Tips To Be A Job Search Star

ballon

  1.  The Better Way to Use “Easy Apply” on LinkedIn
    apply websiteApplying to a job via LinkedIn? Many times, you will see a button that  sends you right to the company website to apply. If that is the case, simply proceed and fill out and submit your information online.

easyapplyHowever, if you see the Easy Apply button, you only have the option of attaching and sending one file to the employer. Instead of just submitting your resume, write your cover letter on page one and then add your resume on the second page of your word document. Save this cover letter and resume document as ONE file. Most people won’t think to do this. It’s a great way to get attention among dozens, if not hundreds of other applications you’re competing against.

2) Write your cover letter like a real person
Imagine you’re a recruiter or hiring manager reviewing job applications all day. They see the same boring, formal, cookie cutter introductions and content like this:
“I became aware of this opportunity through your web page.”
or “I’m a detail oriented professional with expertise in…”
On the surface, there is nothing wrong with these sentences. But, they are repetitive, redundant and state the obvious.

You don’t need to be a professional writer to craft your cover letter in a more interesting and appealing way.

For example, here’s sample copy for a mechanic opening. It reads more like a conversation. Don’t be afraid to inject a bit of your personality in your cover letter. Read it back to yourself and have someone else read it as well. In this blurb, you get a better sense of the applicant as a person and as a candidate. They even injected industry jargon in a lighthearted way. While some industries are more formal than others, it doesn’t mean you have to be dull and lackluster in your writing. Show some enthusiasm!

I drive by your dealership daily, admiring many of the cars on the lot. When I saw your opening for a mechanic on Craig’s list, I knew it was a great opportunity for a car buff and experienced mechanic like myself. I’m looking to join a bigger organization where I can work on a wider variety of vehicles.
       As the resident ‘grease monkey’ at the small shop where I work now, I’ve risen in the ranks to head Automotive Technician. I’ve always been fascinated with taking things apart and putting them back together again. I modified my first mini bike when I was 16 years old, and have been obsessed with mechanics and car/motorcycle repair ever since then.

3) Little things count
File names matter. Make it easy for the employer. Save your documents using your first and last name and what they are. For example:

JohnJobseekerResume
JohnJobseekerCoverLetter

In addition, never overlook an opportunity to promote yourself. If you’re emailing documents, use the subject line to your advantage.
receptionist

Be bold and confident in your job search. These tips/tactics may be small things, but they can help set you apart. Will an employer hire you just because you used a catchy subject line or saved a file in a certain way? Probably not. BUT, using a combination of these ideas, being proactive and actively setting yourself apart can make a difference. If what you’re doing isn’t working, give these tips a try. We would love to know any job search hacks/ideas that worked for you, so feel free to leave those in the comments.

Thanks for reading!

P.S. Looking for more job search advice? Check out our previous post:
5 Ways To Brand Yourself

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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5 Ways To Brand Yourself [Infographic]

5WaysToBrandYourselfInfographic

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

 

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6 Quick Ways To Make Your LinkedIn Status Updates Count

Depositphotos_153631700_m-2015Optimize your engagement, views and connections on LinkedIn by following a set strategy. It’s easy to do, only takes a small amount of time, and the rewards can be great.
1) Set up a posting schedule
Are you just posting now and then? Yes, some activity is better than none. However, it pays to post consistently. Choose a schedule that works best for you. For instance, decide that you want to post new content at least twice a week. In addition, make time to share, comment and like other people’s posts. This could be done in set time increments – for instance, vow to spend ten minutes after lunch or split it into two five minute sessions at the beginning and end of the work day. The point is to just start!
2) Decide what to post
What is your goal on LinkedIn?  Some goals might be to:
– Establish credibility in your field
– Gain exposure to potential employers
– Find a new job
– Increase your connections
Once you’ve established your goal(s), the content you create and share should align with that goal. For instance, if your goal is to land a new role in the construction field, start posting links that would be helpful for people working in that industry. You can google articles about construction trends and post those articles. Besides what you post, you also want to share, like and comment on other people’s construction related topics. Join relevant groups related to your goal as well.
3) Make your posts stand out
Don’t just cut and paste a link as your status update. Go into the article and cut and paste a relevant line from the article. The article title already shows as a default with the photo. Take it one step further to create interest. Or, ask a question.
Take the article below for example. This article has an appealing photo with it, so that’s a good start. In posting this, you could add a question or comment like “What do you think of this staircase?” Or “Wouldn’t you like to have this in your office?” The goal is to get people looking and hopefully commenting about your content.
floating
4) Don’t be afraid to get personal
LinkedIn is NOT Facebook, so we aren’t suggesting you fill your feed with selfies. But, there is a way to add a touch of personality while still remaining professional. Think about what catches your eye in the feed. Boring news stories don’t. Real life events and activities and unique, cool content does. There are interesting things about every industry that you can share. Have you attended a conference or given a presentation recently? Has your team participated in some event? Post a photo about that. Here’s an example:
post2
5) Pay attention to the analytics for each post to guide future posts
The stats below are from the post image used above. As you can see, this post did well, receiving over 1,100 views. LinkedIn recently added great analytics so you can see who looked at your post, how many views it received and what companies and areas of the country they came from.

stats1

In this case, this person has less than 500 connections on LinkedIn, but the post received more views than the number of connections they had because of the likes and attention it received. 

The better your post does, the more people will see it. The activity related to the post feeds upon itself.  Simply put – the algorithm on LinkedIn rewards posts that do well by showing/serving them up to even more people.

There’s a more technical explanation behind the algorithm, but that is the basic theory. In addition, if you want to make new connections beyond your initial ones, this is an excellent way to get more eyes on you and your content.

6) Vary the type of posts
Post an article, then an image and then a video. Give LinkedIn self publishing a try. The key here is to vary your content. Once you get in a rhythm, it’s easy and can be fun to see what content works and how well it can do. Not every post will be a winner, but if you stick with it over time, you will see your reach and engagement increase. More attention means more potential to target potential employers and get contacted by recruiters for that dream job!

P.S. We often get the question – When is a good time to post?
You want to post when your potential audience is online. Beginning of the day, end of the day and at lunch can be good times. Friday afternoons – not so much. That being said, people are now on LinkedIn much more often than they used to be – that can even include holidays, nights and weekends. So, don’t be afraid to post early or late or in the off times. Again, the algorithm LinkedIn uses comes into play, as well as time zones in different parts of the country.

In addition, the default setting for content does not show the most recent posts, but what LinkedIn considers “Top” posts (as seen here). topEventually, content you post is seen – but it may not be right away. This is why a consistent posting schedule works so well – it gives you the opportunity to be seen in the feed more often over time. Note- you can always change the default setting from ‘Top’ to ‘Recent’ content.

Good luck and happy posting!

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

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