Tag Archives: linkedin advice

6 Quick Ways To Make Your LinkedIn Status Updates Count

Depositphotos_153631700_m-2015Optimize your engagement, views and connections on LinkedIn by following a set strategy. It’s easy to do, only takes a small amount of time, and the rewards can be great.
1) Set up a posting schedule
Are you just posting now and then? Yes, some activity is better than none. However, it pays to post consistently. Choose a schedule that works best for you. For instance, decide that you want to post new content at least twice a week. In addition, make time to share, comment and like other people’s posts. This could be done in set time increments – for instance, vow to spend ten minutes after lunch or split it into two five minute sessions at the beginning and end of the work day. The point is to just start!
2) Decide what to post
What is your goal on LinkedIn?  Some goals might be to:
– Establish credibility in your field
– Gain exposure to potential employers
– Find a new job
– Increase your connections
Once you’ve established your goal(s), the content you create and share should align with that goal. For instance, if your goal is to land a new role in the construction field, start posting links that would be helpful for people working in that industry. You can google articles about construction trends and post those articles. Besides what you post, you also want to share, like and comment on other people’s construction related topics. Join relevant groups related to your goal as well.
3) Make your posts stand out
Don’t just cut and paste a link as your status update. Go into the article and cut and paste a relevant line from the article. The article title already shows as a default with the photo. Take it one step further to create interest. Or, ask a question.
Take the article below for example. This article has an appealing photo with it, so that’s a good start. In posting this, you could add a question or comment like “What do you think of this staircase?” Or “Wouldn’t you like to have this in your office?” The goal is to get people looking and hopefully commenting about your content.
floating
4) Don’t be afraid to get personal
LinkedIn is NOT Facebook, so we aren’t suggesting you fill your feed with selfies. But, there is a way to add a touch of personality while still remaining professional. Think about what catches your eye in the feed. Boring news stories don’t. Real life events and activities and unique, cool content does. There are interesting things about every industry that you can share. Have you attended a conference or given a presentation recently? Has your team participated in some event? Post a photo about that. Here’s an example:
post2
5) Pay attention to the analytics for each post to guide future posts
The stats below are from the post image used above. As you can see, this post did well, receiving over 1,100 views. LinkedIn recently added great analytics so you can see who looked at your post, how many views it received and what companies and areas of the country they came from.

stats1

In this case, this person has less than 500 connections on LinkedIn, but the post received more views than the number of connections they had because of the likes and attention it received. 

The better your post does, the more people will see it. The activity related to the post feeds upon itself.  Simply put – the algorithm on LinkedIn rewards posts that do well by showing/serving them up to even more people.

There’s a more technical explanation behind the algorithm, but that is the basic theory. In addition, if you want to make new connections beyond your initial ones, this is an excellent way to get more eyes on you and your content.

6) Vary the type of posts
Post an article, then an image and then a video. Give LinkedIn self publishing a try. The key here is to vary your content. Once you get in a rhythm, it’s easy and can be fun to see what content works and how well it can do. Not every post will be a winner, but if you stick with it over time, you will see your reach and engagement increase. More attention means more potential to target potential employers and get contacted by recruiters for that dream job!

P.S. We often get the question – When is a good time to post?
You want to post when your potential audience is online. Beginning of the day, end of the day and at lunch can be good times. Friday afternoons – not so much. That being said, people are now on LinkedIn much more often than they used to be – that can even include holidays, nights and weekends. So, don’t be afraid to post early or late or in the off times. Again, the algorithm LinkedIn uses comes into play, as well as time zones in different parts of the country.

In addition, the default setting for content does not show the most recent posts, but what LinkedIn considers “Top” posts (as seen here). topEventually, content you post is seen – but it may not be right away. This is why a consistent posting schedule works so well – it gives you the opportunity to be seen in the feed more often over time. Note- you can always change the default setting from ‘Top’ to ‘Recent’ content.

Good luck and happy posting!

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Photo credit: DepositPhotos

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4 Quick Ways To Enhance Your LinkedIn Exposure

Linked Word Name Tags Sphere Connecting NetworkingWe’ve all heard the standard LinkedIn advice – fill out your profile completely, use key words in your field, etc. What else can you do to take your profile from good to great?

  1. Reorder your skills
  2. Customize your URL
  3. Get a profile badge
  4. Start Self Publishing


1) Reorder Skills & Endorsements
LinkedIn automatically ranks these based on number. But, let’s say you would rather emphasize a skill that ranks lower. No problem! Simply drag that skill to appear closer to the top. This is a great way to highlight the most important attributes to match a job you may be applying for.

reorder

2) Customize your URL
You don’t have to settle for the default LinkedIn URL with random numbers that LinkedIn assigns to your account. Change and customize it. It’s easy! Simply click on the Me icon, then View Profile, then Edit your public profile. Then, type in the new URL in the text box.  This custom URL can have 5-30 letters or numbers (no spaces, symbols, or special characters). The nice thing about having this link is that you can now share it.

3) Create a Profile Badge
pbadgeMake a custom button that you can use to promote your profile. You can add this to your blog, email or website/online resume. There are different sizes/styles to choose from. Go here to get started. 

 

4) Start Self Publishing
We’ve praised self publishing on LinkedIn before, and we’re singing its praises again. Why? It’s a great way to get in the feed of your connections. In addition, writing a post shows off your communication skills. In addition, the articles you write show up predominately in Google searches. Want to differentiate yourself from another candidate in your field? Which candidate do you think a recruiter or hiring manager would gravitate towards – one with a selection of industry related posts or one without any? You don’t need to be a professional writer to start writing. Take a topic you know and write a concise, helpful post. Need more help? Check out the guidelines here.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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Smile! Picture Perfect Profile Tips For LinkedIn

winky3

‘Winky’ needs help & a haircut to be LinkedIn ready

How happy are you with your LinkedIn profile and cover photos? It’s a good idea to evaluate the professional image you’re portraying.

1) When was the last time you updated your profile photo?

If your profile photo is over two years old, we recommend getting a new one. People change over time. Make sure your photo is current! A ten year old photo just doesn’t cut it. Yes, you may have looked a lot more youthful, but walking into an interview not even closely resembling what you look like in that old photo is not doing you any favors. And remember, every time you update your profile photo on LinkedIn, all your connections will see that change. It’s another easy way to appear in the feed. Appearing in the feed = exposure and being top of mind.

2) Do you have a cover photo?

Not everyone chooses to have a cover photo, and we’re not sure why. This is another easy way you can differentiate yourself. You could make yours industry or job related if you like. The key is to always pick something compelling, engaging and eye catching.

3) Are your photos the right size?

According to this very helpful “Cheat Sheet,” these are the recommended sizes:

LinkedIn profile: between 1000 x 425 pixels and 4,000 x 4,000 pixels.

Linked in profile picture: between 400 x 400 pixels and 20,000 x 20,000 pixels.

Max file size: 8MB File type must be PNG, JPEG, or GIF.

4) What message do your photos send?

Think about this one for a minute. Some industries are conservative, while others a bit more lenient. You want to fit in with your field. However, always keep in mind that this is not Facebook, Snapchat or Instagram! I can’t tell you the number of times we’ve seen really inappropriate profile pictures. If you’re trying to present yourself in the best light to recruiters, hiring managers and potential employers, a bad, inappropriate photo really works against you. This mean no low cut/tight clothing, sloppy attire, bad lighting, casual, alcohol/party type photos etc. The site is meant to be for professional networking. Take the time and effort to showcase yourself in the most flattering way.

5) Have you gotten other people’s opinions on your photos?

Ask your colleagues, friends and family what they think. If you want to analyze your current photo online, check out this interesting/fun tool: Snapp’r Photo Analyzer. “Snappr’s Photo Analyzer uses the latest research, combined with image recognition and machine learning technologies, to determine how well your photo will perform.” Take the results with a grain of salt, although they do offer some solid suggestions.
snappr

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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3 New LinkedIn Tips For Fall

autumn leaf on concrete floor

  1. Learn for free on LinkedIn
    Did you know  that you can take free online classes for a month? Sign up for a trial and improve your professional game. There are more than 9,000 classes to choose from!  Go HERE to get started.
  • Let recruiters know you’re interested
    Go to your LinkedIn profile, click on Preferences and turn the feature to on. You can designate location, industry, and even the size of companies you want to target. Worried about privacy or your current company finding out? According to LinkedIn, “We will hide the Open Candidates signal from recruiters at your company or affiliated company recruiters.”
    open
  • Get a LinkedIn Profile Badge
    Now you can promote yourself outside of LinkedIn. More than just the customized URL, a badge includes your:
    – profile picture
    – job title
    – current company
    You create the badge from LinkedIn. Once you have one, you can use it in your email, on a personal website/blog or even on an online resume. Anything you can do to set yourself apart is a plus!
    To do this:
    Go to your LinkedIn page and click on the “View Profile As” button and choose Customize Your Public Profile. Once you get to that page (seen below), scroll to the bottom.
    pp2

 

Then, you will click on the “Create a public profile badge.”
pp3

Next, follow the directions to create your badge.
pp1

You will see that there are numerous sizes/choices:
pp4

Bonus tip:
If you haven’t made a customized LinkedIn Public Profile URL yet, make sure you do! This is a link that you can share anywhere. LinkedIn gives you a URL already, but it includes lots of numbers and is not easy to remember. You can easily edit and change it by going to the same page as you go to for making a badge.  Just click the pencil to make the edits.
pp2

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.To see past issues, check out our Newsletter Archive.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

Photo Credit: DepositPhotos

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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4 Myths That Keep Your LinkedIn Profile From Blooming

Tulip

Just like Spring flowers need attention and nurturing, so does your LinkedIn profile. Here are some common myths about LinkedIn and simple suggestions to make your profile blossom this season and beyond.

1) Multiple endorsements are better than just a few recommendations
I’m not saying endorsements are bad.But, think for a minute how easy they are to get. All a person has to do is click. A recommendation takes thought and greater effort. Aim to get a few high quality recommendations on your profile and return the favor.

2) As long as I’ve completed my LinkedIn profile, I’m fine
It’s a great first step, but to maximize the power of LinkedIn, get involved. Post status updates, “like,” comment and share things that your connections post. These activities will get you in front of non-connections, expanding your reach.

3) I can only contact people who are connections
Not true! If you share a group membership, you can reach out to them.

4) Publishing a post is tricky,  time consuming and only for writers
Actually, writing on LinkedIn is quite easy. The blogging platform is intuitive to use. You don’t need to be a professional writer. All you need is a topic. Start with that and write in a conversational style. Use bullets and numbered lists (like you see in this post). Share something of value to others in your field. We all have areas of expertise. Your knowledge and insight help showcase your value to your connections (and potentially a new employer!).

Looking for more career advice? Check out this post:
6 Things Job-Seeking Graduates Should Know

P.S. If this post helped you or you think it can help others, please share.

Thank you for reading!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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6 Job Search Tricks To Love

Stone pavement texture with a red heart

red

  1. Looking for an email address?
    Here’s a site that will help: Email Hunter You won’t find every email here, but it can be helpful to track down some elusive email addresses.
  2. Make your LinkedIn introduction matter. Many people, before they apply to a job, head to LinkedIn to see if they have any connections who are connected to people at that company. They then ask for an introduction (see steps for how to do that HERE). To make your request stand out, put some thought into what you say and personalize it a bit more. Here’s an example:
    Hi [your connection’s name],
    How are you? Hoping things are going well for you this year. It’s been quite the Winter hasn’t it? I notice that you are connected to Sam Smith, who is the VP of Marketing for Acme Corp. I saw that Acme has a Marketing Specialist position listed on their website. It looks really interesting, and I would love to find out more about the job. Would you mind introducing me? I know how busy you get this time of year, so I wrote up a little blurb to pass along to make it easier. Oh, and I also wanted to share this article I found – thought you might find it interesting. 
  3. Message someone on LinkedIn even if they aren’t your connection.
    If you share a mutual group, you can contact them without being connected.
  4. Always return a recruiter’s call.
    They aren’t there to harass you. Good recruiters want to build a relationship with you to find the right fit for their company or agency.
  5. Don’t hesitate to reach out to a recruiter about a job you see.
    Even if the opening isn’t a fit, one down the line might be. The recruiter will have the “inside scoop” on the job.

    “Job descriptions can be vague and don’t tell the whole story, says Corporate Recruiter Deonna Campbell. “Having a brief conversation with the recruiter can clear up any questions you may have and can expand on what the job entails. Even if you aren’t interested in this particular opportunity, getting more information might help someone you know.”

  6. Start a “kudos” folder. This is a folder (email or paper) with any documents or emails that you get that you can use down the line to further your case during a performance review, for getting a raise, updating your resume or at an interview. Suggested items to be included: a congratulatory email from your boss about successful completion of a project, a list of webinars or classes you have attended in your field, statistics from work projects, etc. It’s better to save these items as you get them instead of having to scramble and backtrack.

Bonus tip– Be proactive and start using  Twitter to build up your connections. Someone may not accept your connection request on LinkedIn, but you can always follow them on Twitter. Follow target companies/people and make sure to interact (retweet, reply and like) with them before you need a job. This is an easy, low pressure way to build up your network.
Thanks
* Just for fun * Check out this site where you can make your own personalized virtual candy heart. Happy Valentine’s Day!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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12 Days of… Concrete Career Tips

  1. 12 days of concreteWhen you upload your photo to LinkedIn (or for any other use), save it as your full name (i.e. Joe Jobseeker). It’s good for SEO.
  2. Google yourself once a month to see what shows up for your name (or if someone else with your same name appears first). Note – your LinkedIn profile should be one of the first results you see.
  3. Start a new email just for job search/career purposes. An alumni email address is also great to use for professional job related inquiries.
  4. Get rid of the objective on your resume. It’s just wasting space. You’re better off beefing up a Summary or Summary of Qualifications section.
  5. Change your LinkedIn public profile URL from the standard one they give you (which includes a string of numbers) to a more customized, personalized one (ex. https://www.linkedin.com/in/JoeJobseeker).
  6. Write a recommendation for a deserving colleague on LinkedIn.
  7. Ask a colleague to write a recommendation for you.
  8. Put together a list of three references. Do it now so you won’t have to scramble when you need it.
  9. Add rich media (videos, images, documents or a presentation) to your LinkedIn profile.
  10. Start a Twitter account and follow industry related people, associations and companies. If you already have a profile, start a Twitter List entitled “Cool companies” and add those accounts to your list.
  11. Update your Facebook page profile with your current position and company. This information can be found by recruiters/hiring managers.
  12. Compare your resume to your LinkedIn page – they should not be the same thing! LinkedIn is your personal brand – not just a repeat of resume bullet points. Change accordingly.

Lucky #13 tip – Update your professional headline on LinkedIn. Pick keywords for your field – don’t just put your current job title. Also, if you current job title is not one recruiters would look for or recognize, change it! For instance, a receptionist might be called “Director of first impressions.” Very few employers and ATS (Applicant Tracking Systems) will search for that job title. Use common standard titles.

 

A version of this post, by our social media specialist, appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

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4 Ways To Make The Most of Social Media In Your Job Search

A new report by the nonprofit  Pew Research Center shows that 79% of job seekers used online resources in their job search and 34% say that “these online resources were the most important tool available to them.”

So, how can you make the most of social media to find that dream job?

  1. Don’t just rely on job postings
    By all means, look at the listings, but extend your reach beyond just job ads. Companies could be in growth mode, but haven’t yet posted new positions. Keep your eye out for companies that have landed new clients/contracts and/or are expanding their product line, customer base, etc. To do this, follow local newspapers, trade associations and other company related Facebook pages and Twitter accounts.
  2. Research your field and target companies
    Back in the day (less than 20 years ago), finding out more about companies was limited to a company website, the newspaper and trade journals. Now, you have multiple channels to dig deeper. You can use LinkedIn to see who works at companies you’re interested in, and you can google a company’s name. You can even set up alerts to monitor anytime that company is mentioned online.socialm
  3. Become a networking ninja
    While nothing replaces face-to-face networking, social media is a great way to initiate contact. Have you ever participated in a LinkedIn group? What about a Twitter chat? Informally (yet still professionally) engaging with a company or person from a company is easier (and less pressure filled) online. Say, for instance, you see a manager or a recruiter for a company tweet out interesting industry news. Get the conversation and relationship started by replying with an appropriate comment. The same holds true for LinkedIn. In particular, LinkedIn is a great place to show your expertise in your field – sharing relevant content, self publishing on the site and posting helpful links.
  4. Be a participant, not an observer.
    It’s all too easy to sit back and peruse the social media sites without doing a thing. However, that is no more productive than binge watching your favorite TV show. You need to search, read and respond. Be proactive.

Bonus tip
Do you use Twitter lists? They are a great way to organize your followers and gain more followers. Basically, you can create a list with any title of your choice. For example, you could have a list like “Engineering Firms,” Local News Stations, Interesting Local Companies, Social Media Experts, etc. You can add people to these lists – even if they don’t follow you. By clicking on your list, you can see the feed of tweets for your list. It saves time so you can get all related news and tweets at once. In addition, many people are flattered by being added to a list, so you may gain some new followers to boot! Intrigued? Find out more here.

Looking for more advice on using social media to your advantage? Hear what one of our corporate recruiters has to say.

P.S. Speaking of jobs, we have over 1,100 openings nationwide. Check them out on our Careers Site.

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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How Well Do You Know LinkedIn? Infographic

Looking for more career advice?
Check out this post:
If you were laid off tomorrow, would you be prepared to find a new job?

Thank you for reading!

P.S. If you like our infographic, please share it.

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow Oldcastle Careers on TwitterLinkedIn, Instagram, YouTube, Pinterest and Facebook for jobs and career advice. And, don’t forget to join our NEW Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

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4 Easy Action Steps for Veterans Transitioning To Civilian Jobs

hardhatFirst off, thank  you for your service to this country! It takes a special person to serve. As a veteran, you bring many valuable qualities that employers desire in the workplace. However, sometimes these qualities and skills can be lost in translation. If employers can’t find you, they can’t hire you!

1) Make sure that you have a LinkedIn profile (and that it’s up-to-date)
LinkedIn is becoming increasingly important for everyone in their job search. Recruiters rely on it heavily, and it’s the first place an employer will go to do more research about you.

2) Re-do your resume for a civilian audience
There are a lot of terms, jargon and codes that are familiar to you, but will not be familiar to the person reading your resume. A former veteran will know the terms, but the odds of that person reading your resume are slim. The goal of your resume is to highlight accomplishments. You have to translate what you did in the military to terms that a non military person will understand. There are Military Translators that can help. Here’s one: http://www.military.com/veteran-jobs/skills-translator/

Along the same lines, your LinkedIn profile should be civilian friendly.

3) Be “At ease” in the interview
It may come naturally to say “Yes, sir,” but you do not have to be that formal in the interview process. Interviews are professional, but the trend now is for a more conversational back and forth.

4) Understand that a civilian carer path is more fluid
In the private sector, the hierarchy is not as strict or as set in place as the military. While there can be set paths for rising up in an organization, things in the corporate sector operate differently and on a different timetable. In addition, once you land the job, know that navigating corporate culture is going to take some getting used to.  The chain of command, how people act, the environment and expectations will be different from what you’re familiar with.

One Last Thought
Never forget that you are valued! Veterans ARE sought after for civilian jobs due to their dedication, commitment, adaptability and many other strengths. There are many veteran-friendly companies that want to hire veterans. And yes, we are definitely one of those companies! Capitalize on your attributes from your military service, follow the advice in this post and you will be well on your way to finding your next job and career.

Know another veteran looking for a job? Please share this post with them.

Thank you for reading!

P.S. Looking for more career advice? Follow our Resources For Veterans Board on Pinterest.

This post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow Oldcastle Careers on Twitter, LinkedIn, Instagram, YouTube, Pinterest and Facebook for jobs and career advice. And, don’t forget to join our NEW Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

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Filed under Careers, Interviewing, Job Search, job search advice, job search tips, Resumes, Veteran Job Search

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