Tag Archives: linkedin tips

6 Quick Ways To Make Your LinkedIn Status Updates Count

Depositphotos_153631700_m-2015Optimize your engagement, views and connections on LinkedIn by following a set strategy. It’s easy to do, only takes a small amount of time, and the rewards can be great.
1) Set up a posting schedule
Are you just posting now and then? Yes, some activity is better than none. However, it pays to post consistently. Choose a schedule that works best for you. For instance, decide that you want to post new content at least twice a week. In addition, make time to share, comment and like other people’s posts. This could be done in set time increments – for instance, vow to spend ten minutes after lunch or split it into two five minute sessions at the beginning and end of the work day. The point is to just start!
2) Decide what to post
What is your goal on LinkedIn?  Some goals might be to:
– Establish credibility in your field
– Gain exposure to potential employers
– Find a new job
– Increase your connections
Once you’ve established your goal(s), the content you create and share should align with that goal. For instance, if your goal is to land a new role in the construction field, start posting links that would be helpful for people working in that industry. You can google articles about construction trends and post those articles. Besides what you post, you also want to share, like and comment on other people’s construction related topics. Join relevant groups related to your goal as well.
3) Make your posts stand out
Don’t just cut and paste a link as your status update. Go into the article and cut and paste a relevant line from the article. The article title already shows as a default with the photo. Take it one step further to create interest. Or, ask a question.
Take the article below for example. This article has an appealing photo with it, so that’s a good start. In posting this, you could add a question or comment like “What do you think of this staircase?” Or “Wouldn’t you like to have this in your office?” The goal is to get people looking and hopefully commenting about your content.
floating
4) Don’t be afraid to get personal
LinkedIn is NOT Facebook, so we aren’t suggesting you fill your feed with selfies. But, there is a way to add a touch of personality while still remaining professional. Think about what catches your eye in the feed. Boring news stories don’t. Real life events and activities and unique, cool content does. There are interesting things about every industry that you can share. Have you attended a conference or given a presentation recently? Has your team participated in some event? Post a photo about that. Here’s an example:
post2
5) Pay attention to the analytics for each post to guide future posts
The stats below are from the post image used above. As you can see, this post did well, receiving over 1,100 views. LinkedIn recently added great analytics so you can see who looked at your post, how many views it received and what companies and areas of the country they came from.

stats1

In this case, this person has less than 500 connections on LinkedIn, but the post received more views than the number of connections they had because of the likes and attention it received. 

The better your post does, the more people will see it. The activity related to the post feeds upon itself.  Simply put – the algorithm on LinkedIn rewards posts that do well by showing/serving them up to even more people.

There’s a more technical explanation behind the algorithm, but that is the basic theory. In addition, if you want to make new connections beyond your initial ones, this is an excellent way to get more eyes on you and your content.

6) Vary the type of posts
Post an article, then an image and then a video. Give LinkedIn self publishing a try. The key here is to vary your content. Once you get in a rhythm, it’s easy and can be fun to see what content works and how well it can do. Not every post will be a winner, but if you stick with it over time, you will see your reach and engagement increase. More attention means more potential to target potential employers and get contacted by recruiters for that dream job!

P.S. We often get the question – When is a good time to post?
You want to post when your potential audience is online. Beginning of the day, end of the day and at lunch can be good times. Friday afternoons – not so much. That being said, people are now on LinkedIn much more often than they used to be – that can even include holidays, nights and weekends. So, don’t be afraid to post early or late or in the off times. Again, the algorithm LinkedIn uses comes into play, as well as time zones in different parts of the country.

In addition, the default setting for content does not show the most recent posts, but what LinkedIn considers “Top” posts (as seen here). topEventually, content you post is seen – but it may not be right away. This is why a consistent posting schedule works so well – it gives you the opportunity to be seen in the feed more often over time. Note- you can always change the default setting from ‘Top’ to ‘Recent’ content.

Good luck and happy posting!

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Photo credit: DepositPhotos

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Have you heard of these new LinkedIn features?

Animated image of two people talking through cups as they appear on a computer screenLinkedIn is constantly evolving, so it can be easy to miss new enhancements. This post doesn’t cover every new LinkedIn feature, but hopefully there are enough here to pique your interest and get you more engaged on the site.

1) You can now add multiple photos to a status post. As of right now, this is only available on mobile iOS, but Android and desktop will be next. Photos dramatically increase engagement, so it’s worth adding visuals to your updates. If you have an iPhone, give it a try – you’ll be ahead of others who don’t know about this functionality yet!

2) Tap into your alumni network with the Alumni Tool. See “what companies your alumni work at, where they live now, what skills they have and what they studied to get to where they are.” This can be a great tool to use to find people at your target companies, make connections and be introduced to an even wider network that share your same educational background. You can filter results by years attended or graduated and date. You can even change the university. Take a look at this screen shot (below) to see the wealth of information now available.

Scrolling a little further, you also get a screen like the one below. From this screen, you can easily message fellow alumni and see what connections you share.

3) Up your engagement by adding images to your comments. Simply click the photo icon to add an image and add your comment like you normally would. This is another easy way to stand out.

4) Say hello to Search Appearances! Available since late June, this feature tells you how many people found you via LinkedIn search, where they work and their job titles. This is a good way to investigate companies you may not have known about previously. Also, take notice of the industries and types of companies. If you’re not attracting your target organizations, this is a good time to edit your LinkedIn profile in order to do so.

To get to this information, go to View Profile first, scroll down once you’re on that page and then click on Search Appearances.

Here’s an example of what you will see (below)

** Note – sometimes LinkedIn does not roll out changes to all users all at once. So, if you don’t have access to all of these features yet, don’t fret – they’re coming.

P.S. Want to keep up with the latest LinkedIn updates? Subscribe to their blog. Their “Tuesday Tips” posts are especially helpful/informative. Many of the tips in this post are a compilation of their advice. Find previous posts here: LinkedIn blog.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

Photo Credit: DepositPhotos

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

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Stay Up-To-Date – 3 LinkedIn Changes You Should Know About

Depositphotos_6058464_m-2015

We all want to expand our network, and, when it comes to the online job search, LinkedIn is increasingly the go-to destination. It has over 450 million active users, and growing. LinkedIn recently revamped the look of the site, as well as many features. Here are a few to note.

  1. You can sort your news feed again. For some unknown reason, LinkedIn took away this functionality, but has since restored it. The default setting is “Top” stories, but if you want to see the most recent posts, just click on the down arrow and change it to “Recent.”
  2. LinkedIn now allows you to edit your status posts.
    This is great news! Now, if you made a typo or mistake, or just wanted to update your status, LinkedIn allows you to do so. Previously, this was not an option. You had to delete the post and start over. Simply click on the three dots to the right, and click on the pencil to edit. As you can see, you can also copy the link to post or delete it entirely. Thank you LinkedIn for recognizing that this bit of functionality was really needed.edit
  3. The LinkedIn Privacy Policy Will Be Updated Next Month It can be too easy to blindly accept privacy policies – after all, aren’t they standard? They certainly aren’t the most riveting reading, that’s for sure. However, it’s important to know the information sites gather and how they use that information. This is especially true when it comes to LinkedIn – which is basically a repository for a lot of personal information – from where you work, to dates of employment to your educational background. Be sure to be aware of what the updated policy is. The new policy goes into effect June 7th, 2017. Click to see the policies (changes are highlighted): Privacy Policy & User Agreement.

LinkedIn can be a powerful career enhancing and job search tool. They constantly make changes (some good, some not so good). Stay aware of what’s going on with the site, and we’ll do our best to keep you in the loop as well.

Happy Networking!

P.S. A version of this post, by our social media specialist, also appears on LinkedIn.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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4 Quick Ways To Enhance Your LinkedIn Exposure

Linked Word Name Tags Sphere Connecting NetworkingWe’ve all heard the standard LinkedIn advice – fill out your profile completely, use key words in your field, etc. What else can you do to take your profile from good to great?

  1. Reorder your skills
  2. Customize your URL
  3. Get a profile badge
  4. Start Self Publishing


1) Reorder Skills & Endorsements
LinkedIn automatically ranks these based on number. But, let’s say you would rather emphasize a skill that ranks lower. No problem! Simply drag that skill to appear closer to the top. This is a great way to highlight the most important attributes to match a job you may be applying for.

reorder

2) Customize your URL
You don’t have to settle for the default LinkedIn URL with random numbers that LinkedIn assigns to your account. Change and customize it. It’s easy! Simply click on the Me icon, then View Profile, then Edit your public profile. Then, type in the new URL in the text box.  This custom URL can have 5-30 letters or numbers (no spaces, symbols, or special characters). The nice thing about having this link is that you can now share it.

3) Create a Profile Badge
pbadgeMake a custom button that you can use to promote your profile. You can add this to your blog, email or website/online resume. There are different sizes/styles to choose from. Go here to get started. 

 

4) Start Self Publishing
We’ve praised self publishing on LinkedIn before, and we’re singing its praises again. Why? It’s a great way to get in the feed of your connections. In addition, writing a post shows off your communication skills. In addition, the articles you write show up predominately in Google searches. Want to differentiate yourself from another candidate in your field? Which candidate do you think a recruiter or hiring manager would gravitate towards – one with a selection of industry related posts or one without any? You don’t need to be a professional writer to start writing. Take a topic you know and write a concise, helpful post. Need more help? Check out the guidelines here.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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Brand Yourself Like A Business On LinkedIn

LI

1)     Don’t just ‘Set & Forget’

You need to create, post and share fresh content to continue to show up in the feed and remain on the radar of your connections.

2)     Show some personality

Content is king! Think about what catches your eye when scrolling your LinkedIn feed. No one wants to see a sales pitch or boring statuses. Instead, aim for useful, interesting and engaging content that’s heavy on visual images and links. According to recent statistics released by Social Media Today, 98% of posts with images receive more comments, and posts with links have a 200% higher engagement rate.  A good rule of thumb is to post 20% news (about your company/job), 30% industry information, 30% helpful material/links and 20% fun, creative content.

3)     Schedule out your content

Decide how many posts you want to write/share by week. For example, Monday: image with a career/industry related quote using the hashtag #MotivationMonday. Tuesday: A link related to news in your industry. Wednesday: a link to a ‘fun’ or interesting article or photo, Thursday: Link or image for an upcoming company event. Friday: #FlashbackFriday hashtag and image.

4)     Decide when you will post

Opinions on this vary. Friday afternoon at 4:30 is not a great time. You need to consider your connections. When are they online? Does your business have locations in other time zones? The nice thing about LinkedIn is that older posts do appear in the feed days or weeks later, so content still gets exposure after that initial posting. In addition, the more engagement (like/comments/shares), the greater reach that post will have. Popular posts are distributed to more people in the feed. This is why putting effort into quality content instead of quantity pays off.

5)     Put on your creative hat

While LinkedIn is more formal than other social media channels like Facebook, there is still the opportunity to be professionally playful. For instance, start with the next upcoming holiday and see if you can create an image to play off that occasion that relates to your business. The engagement and exposure you get from this can really pay off. People love to see, like, comment on and share things that are interesting, funny and intriguing/unique. 

6)     Use free tools

Don’t have the graphic design skills or resources to devote to creating and posting the content? Not a problem! There are sites where you can find free images and online tools that will save you time and effort. Canva.com  can be used to create images/infographics and https://unsplash.com/ or http://startupstockphotos.com/ are good for finding free photos.  There are also many reasonably priced photo sites such as Depositphotos.com that are worth checking out.

7)     Set goals, track progress and update along the way

What are your goals on LinkedIn? To make connections? Network? Find a job?  Set tangible goals and give yourself a realistic timeframe to achieve them. “Increase connection by 15% over the next 6 months.” Or, “Get 50 likes and comments by the end of the month.” If a post is doing really well for you, try to replicate that type of content for future, similar posts.

With a little time and effort, your LinkedIn page can be a great way to increase visibility of your personal brand.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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4 Career Resolutions You Can Keep in 2017

2016 to 2017, happy new year conceptWell, here we are again. A fresh slate, a new calendar. Ready to make the most of this year for your career? Great! Let’s get started.

  1. Vow to update your LinkedIn page
    Be honest now. When was the last time you updated your LinkedIn profile? Set aside an hour. You want to go through and make additions and deletions as necessary. Have you taken on any new projects? Are there new success stories you could add? Don’t just reiterate your resume! Add “wow factor” content that a recruiter or hiring manager would be impressed to read. LinkedIn allows for photos, video and links too – take advantage of the multimedia possibilities. When you’re done updating, show it to a friend or family member and ask them how it looks, what makes sense, and what could still use some sprucing up. When you’re done with that, you need to do the same thing for your resume.
  2. Start an accomplishment list
    It’s easy to forget all the projects you’ve completed over the year. Yet, you can really stand out when you have this arsenal of good stuff to draw from (for your resume, cover letter and interview). If you jot down your successes and projects you’ve worked on as they happen (once a week is a good goal), this will help when it comes time to interview. Start – right now – to keep track of your results. This way you won’t have to back track or try to remember something you worked on months ago. This list can also be helpful for your yearly performance review.
  3. Show your references some love
    You do have a list of at least three references that you could use, right? Never underestimate the importance of a good reference. Create your list and then make sure to keep in touch with your references – not just when you need them. In addition, make sure your reference has a copy of your resume and prep them if you think they will be called. At the very least, send them the job description and 2 or 3 points/characteristics you want them to emphasize.
  4. Start a career ‘Content calendar.’
    Marketers and writers often schedule out topics and themes by day, week and/or month. This could be based on the season, holidays or a number of other factors related to the industry/field they are working in. You can do the same – whether you’re job searching or just focusing on your career. Break it up by season to get started. What do you hope to accomplish this first quarter? For instance – January through March could be – Resume/Cover letter updating, April though June – networking/submitting applications, July through September – attend an industry conference/seminar, etc.

Don’t stay stuck in a job just because you don’t want to put in the work and effort required for a successful job search. These tips don’t take a lot of time, but can yield good results. Good luck on your career journey in 2017!

PhotoCredit: DepositPhotos

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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3 New LinkedIn Tips For Fall

autumn leaf on concrete floor

  1. Learn for free on LinkedIn
    Did you know  that you can take free online classes for a month? Sign up for a trial and improve your professional game. There are more than 9,000 classes to choose from!  Go HERE to get started.
  • Let recruiters know you’re interested
    Go to your LinkedIn profile, click on Preferences and turn the feature to on. You can designate location, industry, and even the size of companies you want to target. Worried about privacy or your current company finding out? According to LinkedIn, “We will hide the Open Candidates signal from recruiters at your company or affiliated company recruiters.”
    open
  • Get a LinkedIn Profile Badge
    Now you can promote yourself outside of LinkedIn. More than just the customized URL, a badge includes your:
    – profile picture
    – job title
    – current company
    You create the badge from LinkedIn. Once you have one, you can use it in your email, on a personal website/blog or even on an online resume. Anything you can do to set yourself apart is a plus!
    To do this:
    Go to your LinkedIn page and click on the “View Profile As” button and choose Customize Your Public Profile. Once you get to that page (seen below), scroll to the bottom.
    pp2

 

Then, you will click on the “Create a public profile badge.”
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Next, follow the directions to create your badge.
pp1

You will see that there are numerous sizes/choices:
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Bonus tip:
If you haven’t made a customized LinkedIn Public Profile URL yet, make sure you do! This is a link that you can share anywhere. LinkedIn gives you a URL already, but it includes lots of numbers and is not easy to remember. You can easily edit and change it by going to the same page as you go to for making a badge.  Just click the pencil to make the edits.
pp2

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.To see past issues, check out our Newsletter Archive.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

Photo Credit: DepositPhotos

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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4 Myths That Keep Your LinkedIn Profile From Blooming

Tulip

Just like Spring flowers need attention and nurturing, so does your LinkedIn profile. Here are some common myths about LinkedIn and simple suggestions to make your profile blossom this season and beyond.

1) Multiple endorsements are better than just a few recommendations
I’m not saying endorsements are bad.But, think for a minute how easy they are to get. All a person has to do is click. A recommendation takes thought and greater effort. Aim to get a few high quality recommendations on your profile and return the favor.

2) As long as I’ve completed my LinkedIn profile, I’m fine
It’s a great first step, but to maximize the power of LinkedIn, get involved. Post status updates, “like,” comment and share things that your connections post. These activities will get you in front of non-connections, expanding your reach.

3) I can only contact people who are connections
Not true! If you share a group membership, you can reach out to them.

4) Publishing a post is tricky,  time consuming and only for writers
Actually, writing on LinkedIn is quite easy. The blogging platform is intuitive to use. You don’t need to be a professional writer. All you need is a topic. Start with that and write in a conversational style. Use bullets and numbered lists (like you see in this post). Share something of value to others in your field. We all have areas of expertise. Your knowledge and insight help showcase your value to your connections (and potentially a new employer!).

Looking for more career advice? Check out this post:
6 Things Job-Seeking Graduates Should Know

P.S. If this post helped you or you think it can help others, please share.

Thank you for reading!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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6 Job Search Tricks To Love

Stone pavement texture with a red heart

red

  1. Looking for an email address?
    Here’s a site that will help: Email Hunter You won’t find every email here, but it can be helpful to track down some elusive email addresses.
  2. Make your LinkedIn introduction matter. Many people, before they apply to a job, head to LinkedIn to see if they have any connections who are connected to people at that company. They then ask for an introduction (see steps for how to do that HERE). To make your request stand out, put some thought into what you say and personalize it a bit more. Here’s an example:
    Hi [your connection’s name],
    How are you? Hoping things are going well for you this year. It’s been quite the Winter hasn’t it? I notice that you are connected to Sam Smith, who is the VP of Marketing for Acme Corp. I saw that Acme has a Marketing Specialist position listed on their website. It looks really interesting, and I would love to find out more about the job. Would you mind introducing me? I know how busy you get this time of year, so I wrote up a little blurb to pass along to make it easier. Oh, and I also wanted to share this article I found – thought you might find it interesting. 
  3. Message someone on LinkedIn even if they aren’t your connection.
    If you share a mutual group, you can contact them without being connected.
  4. Always return a recruiter’s call.
    They aren’t there to harass you. Good recruiters want to build a relationship with you to find the right fit for their company or agency.
  5. Don’t hesitate to reach out to a recruiter about a job you see.
    Even if the opening isn’t a fit, one down the line might be. The recruiter will have the “inside scoop” on the job.

    “Job descriptions can be vague and don’t tell the whole story, says Corporate Recruiter Deonna Campbell. “Having a brief conversation with the recruiter can clear up any questions you may have and can expand on what the job entails. Even if you aren’t interested in this particular opportunity, getting more information might help someone you know.”

  6. Start a “kudos” folder. This is a folder (email or paper) with any documents or emails that you get that you can use down the line to further your case during a performance review, for getting a raise, updating your resume or at an interview. Suggested items to be included: a congratulatory email from your boss about successful completion of a project, a list of webinars or classes you have attended in your field, statistics from work projects, etc. It’s better to save these items as you get them instead of having to scramble and backtrack.

Bonus tip– Be proactive and start using  Twitter to build up your connections. Someone may not accept your connection request on LinkedIn, but you can always follow them on Twitter. Follow target companies/people and make sure to interact (retweet, reply and like) with them before you need a job. This is an easy, low pressure way to build up your network.
Thanks
* Just for fun * Check out this site where you can make your own personalized virtual candy heart. Happy Valentine’s Day!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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12 Days of… Concrete Career Tips

  1. 12 days of concreteWhen you upload your photo to LinkedIn (or for any other use), save it as your full name (i.e. Joe Jobseeker). It’s good for SEO.
  2. Google yourself once a month to see what shows up for your name (or if someone else with your same name appears first). Note – your LinkedIn profile should be one of the first results you see.
  3. Start a new email just for job search/career purposes. An alumni email address is also great to use for professional job related inquiries.
  4. Get rid of the objective on your resume. It’s just wasting space. You’re better off beefing up a Summary or Summary of Qualifications section.
  5. Change your LinkedIn public profile URL from the standard one they give you (which includes a string of numbers) to a more customized, personalized one (ex. https://www.linkedin.com/in/JoeJobseeker).
  6. Write a recommendation for a deserving colleague on LinkedIn.
  7. Ask a colleague to write a recommendation for you.
  8. Put together a list of three references. Do it now so you won’t have to scramble when you need it.
  9. Add rich media (videos, images, documents or a presentation) to your LinkedIn profile.
  10. Start a Twitter account and follow industry related people, associations and companies. If you already have a profile, start a Twitter List entitled “Cool companies” and add those accounts to your list.
  11. Update your Facebook page profile with your current position and company. This information can be found by recruiters/hiring managers.
  12. Compare your resume to your LinkedIn page – they should not be the same thing! LinkedIn is your personal brand – not just a repeat of resume bullet points. Change accordingly.

Lucky #13 tip – Update your professional headline on LinkedIn. Pick keywords for your field – don’t just put your current job title. Also, if you current job title is not one recruiters would look for or recognize, change it! For instance, a receptionist might be called “Director of first impressions.” Very few employers and ATS (Applicant Tracking Systems) will search for that job title. Use common standard titles.

 

A version of this post, by our social media specialist, appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

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