Tag Archives: linkedin

What LinkedIn And Facebook Just Did To Help You With Your Job Search

Hand Holding A Social Media 3D Sphere

Advances and competition among social media, job search platforms and technology mean that methods and strategies change quickly. Here are a few to be aware of – adjust and adapt accordingly!

LinkedIn’s Makeover

You may have noticed that your personal LinkedIn page looks vastly different. This new ‘face’ rolled out to some users in January, and eventually all users will see the new design.Visually, the change was meant to streamline the site, make it more appealing and encourage users to spend more time LinkedIn. The jury is still out on how users are embracing these changes, but it’s important to be aware of what they are and how you can use them to your advantage.

Menu Bar – This thinner menu bar is similar to the one on the LinkedIn mobile app. Notice how now you can easily view your Notifications. This is a great way to see how your content is doing. Simply click on the bell to see them (it previously was a flag icon).

menubar

Look to the left of the Menu Bar, and you’ll also see your Activity Feed – giving you an at-a-glance update on how many people viewed your profile and posts. It’s important to keep track of views – especially if your goal is to increase your reach, visibility and engagement. actvity

Summary section
Viewers will only see the first few lines (before they have to click to see more). Make the most of those first few sentences to really sell yourself. What you see ‘above the fold’ is what recruiters or anyone viewing your profile will see.

Background photo: Recommended size is now 1536 x 768 pixels. Test this out – some photos can look ‘off’ even at the recommended size.

Public Profile URL
To see/grab your LinkedIn URL, click on ‘Me’ from the Menu Bar and then ‘Edit Public Profile.’ This the where you will see your LinkedIn link address. We still recommend customizing this address to make it easier to share/remember.
profileedit

Status Updates/Sharing – This is where you can share articles, photos or write an article. Previously, this was where you started blog posts as part of LinkedIn’s self publishing feature. *Note – LinkedIn no longer notifies all followers/connections when you publish an article.
share

Facebook

Employers can now post jobs to Facebook, and you can apply via the site. As this article in Forbes describes it, “Companies now will have a bookmark on their Facebook pages where they can post job openings that users can apply for directly on the site. Applications are automatically populated with information pulled from the user’s Facebook profile, and sent to the employer via Facebook Messenger.”

For now, job seekers will see more entry level to mid-level jobs posted. Know that companies who rely on an ATS – Applicant Tracking System (which many larger companies use) may not be able to post their jobs via this new method. To maximize this new source of postings:

  1. Make sure you fill out your Facebook profile completely – since this is what will be sent to a potential employer
  2. Start following pages of brands/companies you’re interested in working for – in case they decide to start using this feature
  3. To see the jobs, simply scroll down to the Jobs icon on the left side of your homepage. Once you click on that icon, it will bring you to the page (below, right) where you can search by location, keyword, industry or job type.

This post is meant to give you an overview of the new changes/enhancements that LinkedIn and Facebook recently made. There may be more not covered here, and more to come – as things change all the time. Let us know your experience with the new features. Best of luck to you on your job search journey, and, as always, thanks for reading!

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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Smile! Picture Perfect Profile Tips For LinkedIn

winky3

‘Winky’ needs help & a haircut to be LinkedIn ready

How happy are you with your LinkedIn profile and cover photos? It’s a good idea to evaluate the professional image you’re portraying.

1) When was the last time you updated your profile photo?

If your profile photo is over two years old, we recommend getting a new one. People change over time. Make sure your photo is current! A ten year old photo just doesn’t cut it. Yes, you may have looked a lot more youthful, but walking into an interview not even closely resembling what you look like in that old photo is not doing you any favors. And remember, every time you update your profile photo on LinkedIn, all your connections will see that change. It’s another easy way to appear in the feed. Appearing in the feed = exposure and being top of mind.

2) Do you have a cover photo?

Not everyone chooses to have a cover photo, and we’re not sure why. This is another easy way you can differentiate yourself. You could make yours industry or job related if you like. The key is to always pick something compelling, engaging and eye catching.

3) Are your photos the right size?

According to this very helpful “Cheat Sheet,” these are the recommended sizes:

LinkedIn profile: between 1000 x 425 pixels and 4,000 x 4,000 pixels.

Linked in profile picture: between 400 x 400 pixels and 20,000 x 20,000 pixels.

Max file size: 8MB File type must be PNG, JPEG, or GIF.

4) What message do your photos send?

Think about this one for a minute. Some industries are conservative, while others a bit more lenient. You want to fit in with your field. However, always keep in mind that this is not Facebook, Snapchat or Instagram! I can’t tell you the number of times we’ve seen really inappropriate profile pictures. If you’re trying to present yourself in the best light to recruiters, hiring managers and potential employers, a bad, inappropriate photo really works against you. This mean no low cut/tight clothing, sloppy attire, bad lighting, casual, alcohol/party type photos etc. The site is meant to be for professional networking. Take the time and effort to showcase yourself in the most flattering way.

5) Have you gotten other people’s opinions on your photos?

Ask your colleagues, friends and family what they think. If you want to analyze your current photo online, check out this interesting/fun tool: Snapp’r Photo Analyzer. “Snappr’s Photo Analyzer uses the latest research, combined with image recognition and machine learning technologies, to determine how well your photo will perform.” Take the results with a grain of salt, although they do offer some solid suggestions.
snappr

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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4 Career Resolutions You Can Keep in 2017

2016 to 2017, happy new year conceptWell, here we are again. A fresh slate, a new calendar. Ready to make the most of this year for your career? Great! Let’s get started.

  1. Vow to update your LinkedIn page
    Be honest now. When was the last time you updated your LinkedIn profile? Set aside an hour. You want to go through and make additions and deletions as necessary. Have you taken on any new projects? Are there new success stories you could add? Don’t just reiterate your resume! Add “wow factor” content that a recruiter or hiring manager would be impressed to read. LinkedIn allows for photos, video and links too – take advantage of the multimedia possibilities. When you’re done updating, show it to a friend or family member and ask them how it looks, what makes sense, and what could still use some sprucing up. When you’re done with that, you need to do the same thing for your resume.
  2. Start an accomplishment list
    It’s easy to forget all the projects you’ve completed over the year. Yet, you can really stand out when you have this arsenal of good stuff to draw from (for your resume, cover letter and interview). If you jot down your successes and projects you’ve worked on as they happen (once a week is a good goal), this will help when it comes time to interview. Start – right now – to keep track of your results. This way you won’t have to back track or try to remember something you worked on months ago. This list can also be helpful for your yearly performance review.
  3. Show your references some love
    You do have a list of at least three references that you could use, right? Never underestimate the importance of a good reference. Create your list and then make sure to keep in touch with your references – not just when you need them. In addition, make sure your reference has a copy of your resume and prep them if you think they will be called. At the very least, send them the job description and 2 or 3 points/characteristics you want them to emphasize.
  4. Start a career ‘Content calendar.’
    Marketers and writers often schedule out topics and themes by day, week and/or month. This could be based on the season, holidays or a number of other factors related to the industry/field they are working in. You can do the same – whether you’re job searching or just focusing on your career. Break it up by season to get started. What do you hope to accomplish this first quarter? For instance – January through March could be – Resume/Cover letter updating, April though June – networking/submitting applications, July through September – attend an industry conference/seminar, etc.

Don’t stay stuck in a job just because you don’t want to put in the work and effort required for a successful job search. These tips don’t take a lot of time, but can yield good results. Good luck on your career journey in 2017!

PhotoCredit: DepositPhotos

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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3 New LinkedIn Tips For Fall

autumn leaf on concrete floor

  1. Learn for free on LinkedIn
    Did you know  that you can take free online classes for a month? Sign up for a trial and improve your professional game. There are more than 9,000 classes to choose from!  Go HERE to get started.
  • Let recruiters know you’re interested
    Go to your LinkedIn profile, click on Preferences and turn the feature to on. You can designate location, industry, and even the size of companies you want to target. Worried about privacy or your current company finding out? According to LinkedIn, “We will hide the Open Candidates signal from recruiters at your company or affiliated company recruiters.”
    open
  • Get a LinkedIn Profile Badge
    Now you can promote yourself outside of LinkedIn. More than just the customized URL, a badge includes your:
    – profile picture
    – job title
    – current company
    You create the badge from LinkedIn. Once you have one, you can use it in your email, on a personal website/blog or even on an online resume. Anything you can do to set yourself apart is a plus!
    To do this:
    Go to your LinkedIn page and click on the “View Profile As” button and choose Customize Your Public Profile. Once you get to that page (seen below), scroll to the bottom.
    pp2

 

Then, you will click on the “Create a public profile badge.”
pp3

Next, follow the directions to create your badge.
pp1

You will see that there are numerous sizes/choices:
pp4

Bonus tip:
If you haven’t made a customized LinkedIn Public Profile URL yet, make sure you do! This is a link that you can share anywhere. LinkedIn gives you a URL already, but it includes lots of numbers and is not easy to remember. You can easily edit and change it by going to the same page as you go to for making a badge.  Just click the pencil to make the edits.
pp2

Looking for more job search advice?
Join our Talent Community today HERE! You’ll receive receive a monthly e-newsletter with job search advice written by our own staff of recruiters and experts.To see past issues, check out our Newsletter Archive.

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

Photo Credit: DepositPhotos

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Use Social Media To Land Your Next Job – 5 Tips To Try

Social Media Sign Take advantage of your online presence to be found, to stand out and to land your next job. How? It’s easy!
Let’s get started:
1) Fill out ALL your profile bios
Most people have their LinkedIn profile filled out, but don’t spend a lot of time making sure that their other sites are complete. Do you have your employment information listed on Facebook?  What about Twitter and Instagram? Fill out every bio with a descriptive tagline that describes who you are, where you work and how you add value.

2) Google yourself
It’s really important to know what shows up in a simple search when you type in your name. Employers are looking, so make sure what they find is appropriate. If what appears is not flattering, there are steps you can take to change the order of the results. For instance, one workaround is to start self publishing on LinkedIn. Writing a blog post on that site will not only add to your credibility in your field, it will rank higher in search results (and replace things you don’t want to appear in the top of the list).
3) Take advantage of alerts
Really interested in a company? Set up an alert on them. An alert notifies you whenever that company is mentioned in the news or online. Sure, you can do research yourself, but this is an automatic way to keep up-to-date. Interviewers love to hear that you know what their business does. You can use this knowledge and refer to it, as appropriate, in an interview or a cover letter. There are numerous sites you can use to set up alerts. We like Talkwalker Alerts, Google Alerts and Mention.
4) Give Groups A Chance
We love LinkedIn groups because:
a) You can message another contact without being their direct connection
b) They’re an easy way to connect with other people in your industry and at multiple companies
5) Maximize your media
LinkedIn:  Consistently like, comment and share content on a biweekly basis (at least), as well as post relevant, helpful industry updates. And don’t forget to follow company pages. Hint: Turn your notifications broadcast to off if you’re currently employed when you decide to start your search. There’s a delicate balance between actively looking and nurturing your career, so start slow and work your way up to being more active.
Facebook: If you’re currently employed, tread with caution here, although you can still use the site to network. If you’re unemployed, you have nothing to lose by stating that you’re looking for work. You just never know who your friends might know. For example, you could write this as a status post:
“Anyone out there know of any openings in the Nashville area in IT?”
Spend some time “liking” career pages of companies you’re interested in (including ours of course). Many companies now have two sites – the main corporate site and the careers page.  The admin of the careers page could be a good resource. They may not be in human resources, but they can answer questions and direct you to the right person if you need additional help/clarification about the company, jobs or the status of your application.
Instagram: This is a great place to see what a company culture is like. We’ve received questions about internships on our page, as well as other inquiries. Look for companies where you can see yourself fitting in. Do they show group outings and events? Know what you’re looking for and target those organizations that appear to have a similar culture.
Twitter: This is another good channel for reaching out. Follow companies and people at target companies. Like, re-tweet and share industry news. Join a Twitter chat (there are industry and career related ones). Create and use lists (a feature where you can group people in a category you designate). Here’s our “Great Career Advice” Twitter list.
Bonus Tip:
A few other tools to try:
Canva: use to make professional looking images that showcase your work or to make an Infographic resume. This is a great tool for non-designers.
BuzzSumo: this is a tool used by marketers to analyze what content works best for a topic or competitor. It can also be used to find key influencers in your industry.

Try one or more of these tips to increase your odds of landing your next position. Best of luck to you!

Looking for more career advice?
Check out this post: How to find a company to love.

P.S. If this post helped you, or you think it can help others, please share it.

Photo credit: Bigstockphoto

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice. And, don’t forget to join our NEW Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

 

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Filed under Job Search, job search advice, job search tips, social media

4 Myths That Keep Your LinkedIn Profile From Blooming

Tulip

Just like Spring flowers need attention and nurturing, so does your LinkedIn profile. Here are some common myths about LinkedIn and simple suggestions to make your profile blossom this season and beyond.

1) Multiple endorsements are better than just a few recommendations
I’m not saying endorsements are bad.But, think for a minute how easy they are to get. All a person has to do is click. A recommendation takes thought and greater effort. Aim to get a few high quality recommendations on your profile and return the favor.

2) As long as I’ve completed my LinkedIn profile, I’m fine
It’s a great first step, but to maximize the power of LinkedIn, get involved. Post status updates, “like,” comment and share things that your connections post. These activities will get you in front of non-connections, expanding your reach.

3) I can only contact people who are connections
Not true! If you share a group membership, you can reach out to them.

4) Publishing a post is tricky,  time consuming and only for writers
Actually, writing on LinkedIn is quite easy. The blogging platform is intuitive to use. You don’t need to be a professional writer. All you need is a topic. Start with that and write in a conversational style. Use bullets and numbered lists (like you see in this post). Share something of value to others in your field. We all have areas of expertise. Your knowledge and insight help showcase your value to your connections (and potentially a new employer!).

Looking for more career advice? Check out this post:
6 Things Job-Seeking Graduates Should Know

P.S. If this post helped you or you think it can help others, please share.

Thank you for reading!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

Leave a comment

Filed under Job Search, job search advice, job search tips, LinkedIn Advice

6 Job Search Tricks To Love

Stone pavement texture with a red heart

red

  1. Looking for an email address?
    Here’s a site that will help: Email Hunter You won’t find every email here, but it can be helpful to track down some elusive email addresses.
  2. Make your LinkedIn introduction matter. Many people, before they apply to a job, head to LinkedIn to see if they have any connections who are connected to people at that company. They then ask for an introduction (see steps for how to do that HERE). To make your request stand out, put some thought into what you say and personalize it a bit more. Here’s an example:
    Hi [your connection’s name],
    How are you? Hoping things are going well for you this year. It’s been quite the Winter hasn’t it? I notice that you are connected to Sam Smith, who is the VP of Marketing for Acme Corp. I saw that Acme has a Marketing Specialist position listed on their website. It looks really interesting, and I would love to find out more about the job. Would you mind introducing me? I know how busy you get this time of year, so I wrote up a little blurb to pass along to make it easier. Oh, and I also wanted to share this article I found – thought you might find it interesting. 
  3. Message someone on LinkedIn even if they aren’t your connection.
    If you share a mutual group, you can contact them without being connected.
  4. Always return a recruiter’s call.
    They aren’t there to harass you. Good recruiters want to build a relationship with you to find the right fit for their company or agency.
  5. Don’t hesitate to reach out to a recruiter about a job you see.
    Even if the opening isn’t a fit, one down the line might be. The recruiter will have the “inside scoop” on the job.

    “Job descriptions can be vague and don’t tell the whole story, says Corporate Recruiter Deonna Campbell. “Having a brief conversation with the recruiter can clear up any questions you may have and can expand on what the job entails. Even if you aren’t interested in this particular opportunity, getting more information might help someone you know.”

  6. Start a “kudos” folder. This is a folder (email or paper) with any documents or emails that you get that you can use down the line to further your case during a performance review, for getting a raise, updating your resume or at an interview. Suggested items to be included: a congratulatory email from your boss about successful completion of a project, a list of webinars or classes you have attended in your field, statistics from work projects, etc. It’s better to save these items as you get them instead of having to scramble and backtrack.

Bonus tip– Be proactive and start using  Twitter to build up your connections. Someone may not accept your connection request on LinkedIn, but you can always follow them on Twitter. Follow target companies/people and make sure to interact (retweet, reply and like) with them before you need a job. This is an easy, low pressure way to build up your network.
Thanks
* Just for fun * Check out this site where you can make your own personalized virtual candy heart. Happy Valentine’s Day!

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

Leave a comment

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5 Job Search Resolutions You Can Keep

Empty road towards the big cloud and 2016

“And now we welcome the new year, full of things that have never been” ― R. M. Rilke

As we turn the calendar page to a fresh New Year, are you resolving to do better with your diet, exercise plan or finances? Don’t forget about your career! January is a great time to turn over a new leaf – especially if your job search has stalled. These resolutions can get you on the right track in 2016.

1.) Commit to spending more time on job search activities

If you’re unemployed, you should devote at least the equivalent of a regular 40 hour work week to networking, researching  job openings and applying to positions. If you’re employed but looking, commit to 2 hours a week for job searching (all done at home after regular work hours of course!).

2.) Schedule one networking event per month

This could range from going to a business presentation, attending a community business function or participating in a formal networking session. To find out about upcoming networking opportunities, check out business associations in your industry, the local newspaper (regular edition and business) – even your college career center (which can also be a great resource for alumni).

3.) Pick one job search tool to improve every other week

For example, January could be resumes and LinkedIn. Week one would involve an in-depth look at your resume – what’s working and what could use a little sprucing up. Get input from a friend and someone in your field. Week three could be making sure your LinkedIn profile accurately portrays your background. You could also vow to start adding more connections and liking, commenting and posting status updates on a regular basis.

4.)  Incorporate a healthy lifestyle into your job search plan

Eating right, working out, getting adequate sleep and taking time for family and friends should not be separate from your job search. A healthy, rested mind and body will do wonders for your energy and productivity in the job search process.

5) Vow to be more patient this year

It’s easy to want that call for an interview NOW. However, that is not how the job search process works. In particular, when businesses are getting back into the swing of things in the new year, you can’t expect their timetable to equal yours. Just take a deep breath and keep moving forward with steps one through four. Getting yourself worked up and stressed out won’t do you any good. If you find your stress level rising, some good de-stressing ideas include: texting/calling someone, taking a walk,  getting together with friends, going to a movie, watching a sitcom or reading a book/magazine.

Happy New Year & Good Luck – 2016 will be your best year yet!

Photo credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

 

 

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Filed under Careers, Job Search, job search advice, job search tips, resume, Resumes

12 Days of… Concrete Career Tips

  1. 12 days of concreteWhen you upload your photo to LinkedIn (or for any other use), save it as your full name (i.e. Joe Jobseeker). It’s good for SEO.
  2. Google yourself once a month to see what shows up for your name (or if someone else with your same name appears first). Note – your LinkedIn profile should be one of the first results you see.
  3. Start a new email just for job search/career purposes. An alumni email address is also great to use for professional job related inquiries.
  4. Get rid of the objective on your resume. It’s just wasting space. You’re better off beefing up a Summary or Summary of Qualifications section.
  5. Change your LinkedIn public profile URL from the standard one they give you (which includes a string of numbers) to a more customized, personalized one (ex. https://www.linkedin.com/in/JoeJobseeker).
  6. Write a recommendation for a deserving colleague on LinkedIn.
  7. Ask a colleague to write a recommendation for you.
  8. Put together a list of three references. Do it now so you won’t have to scramble when you need it.
  9. Add rich media (videos, images, documents or a presentation) to your LinkedIn profile.
  10. Start a Twitter account and follow industry related people, associations and companies. If you already have a profile, start a Twitter List entitled “Cool companies” and add those accounts to your list.
  11. Update your Facebook page profile with your current position and company. This information can be found by recruiters/hiring managers.
  12. Compare your resume to your LinkedIn page – they should not be the same thing! LinkedIn is your personal brand – not just a repeat of resume bullet points. Change accordingly.

Lucky #13 tip – Update your professional headline on LinkedIn. Pick keywords for your field – don’t just put your current job title. Also, if you current job title is not one recruiters would look for or recognize, change it! For instance, a receptionist might be called “Director of first impressions.” Very few employers and ATS (Applicant Tracking Systems) will search for that job title. Use common standard titles.

 

A version of this post, by our social media specialist, appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

Leave a comment

Filed under Job Search

4 Ways To Make The Most of Social Media In Your Job Search

A new report by the nonprofit  Pew Research Center shows that 79% of job seekers used online resources in their job search and 34% say that “these online resources were the most important tool available to them.”

So, how can you make the most of social media to find that dream job?

  1. Don’t just rely on job postings
    By all means, look at the listings, but extend your reach beyond just job ads. Companies could be in growth mode, but haven’t yet posted new positions. Keep your eye out for companies that have landed new clients/contracts and/or are expanding their product line, customer base, etc. To do this, follow local newspapers, trade associations and other company related Facebook pages and Twitter accounts.
  2. Research your field and target companies
    Back in the day (less than 20 years ago), finding out more about companies was limited to a company website, the newspaper and trade journals. Now, you have multiple channels to dig deeper. You can use LinkedIn to see who works at companies you’re interested in, and you can google a company’s name. You can even set up alerts to monitor anytime that company is mentioned online.socialm
  3. Become a networking ninja
    While nothing replaces face-to-face networking, social media is a great way to initiate contact. Have you ever participated in a LinkedIn group? What about a Twitter chat? Informally (yet still professionally) engaging with a company or person from a company is easier (and less pressure filled) online. Say, for instance, you see a manager or a recruiter for a company tweet out interesting industry news. Get the conversation and relationship started by replying with an appropriate comment. The same holds true for LinkedIn. In particular, LinkedIn is a great place to show your expertise in your field – sharing relevant content, self publishing on the site and posting helpful links.
  4. Be a participant, not an observer.
    It’s all too easy to sit back and peruse the social media sites without doing a thing. However, that is no more productive than binge watching your favorite TV show. You need to search, read and respond. Be proactive.

Bonus tip
Do you use Twitter lists? They are a great way to organize your followers and gain more followers. Basically, you can create a list with any title of your choice. For example, you could have a list like “Engineering Firms,” Local News Stations, Interesting Local Companies, Social Media Experts, etc. You can add people to these lists – even if they don’t follow you. By clicking on your list, you can see the feed of tweets for your list. It saves time so you can get all related news and tweets at once. In addition, many people are flattered by being added to a list, so you may gain some new followers to boot! Intrigued? Find out more here.

Looking for more advice on using social media to your advantage? Hear what one of our corporate recruiters has to say.

P.S. Speaking of jobs, we have over 1,100 openings nationwide. Check them out on our Careers Site.

A version of this post, by our social media specialist, also appears on LinkedIn.

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

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