LinkedIn is constantly evolving, so it can be easy to miss new enhancements. This post doesn’t cover every new LinkedIn feature, but hopefully there are enough here to pique your interest and get you more engaged on the site.
1) You can now add multiple photos to a status post. As of right now, this is only available on mobile iOS, but Android and desktop will be next. Photos dramatically increase engagement, so it’s worth adding visuals to your updates. If you have an iPhone, give it a try – you’ll be ahead of others who don’t know about this functionality yet!
2) Tap into your alumni network with the Alumni Tool. See “what companies your alumni work at, where they live now, what skills they have and what they studied to get to where they are.” This can be a great tool to use to find people at your target companies, make connections and be introduced to an even wider network that share your same educational background. You can filter results by years attended or graduated and date. You can even change the university. Take a look at this screen shot (below) to see the wealth of information now available.
Scrolling a little further, you also get a screen like the one below. From this screen, you can easily message fellow alumni and see what connections you share.
3) Up your engagement by adding images to your comments. Simply click the photo icon to add an image and add your comment like you normally would. This is another easy way to stand out.
4) Say hello to Search Appearances! Available since late June, this feature tells you how many people found you via LinkedIn search, where they work and their job titles. This is a good way to investigate companies you may not have known about previously. Also, take notice of the industries and types of companies. If you’re not attracting your target organizations, this is a good time to edit your LinkedIn profile in order to do so.
To get to this information, go to View Profile first, scroll down once you’re on that page and then click on Search Appearances.
Here’s an example of what you will see (below)
** Note – sometimes LinkedIn does not roll out changes to all users all at once. So, if you don’t have access to all of these features yet, don’t fret – they’re coming.
P.S. Want to keep up with the latest LinkedIn updates? Subscribe to their blog. Their “Tuesday Tips” posts are especially helpful/informative. Many of the tips in this post are a compilation of their advice. Find previous posts here: LinkedIn blog.
A version of this post, by our Social Media Specialist, also appears on LinkedIn.
Photo Credit: DepositPhotos
Want to work for Oldcastle?
Visit us at Oldcastle Careers.
Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.