Tag Archives: social media

Are you getting the results you want from LinkedIn? 3 Tweaks To Try!

LinkedIntiles

Whether you use LinkedIn for networking, personal branding or finding a job, there are tweaks you can make to perfect that profile.

  1. Reorder sections. Did you know you can change the order of current positions, education, volunteer experience and skills and endorsements on LinkedIn? If you want to highlight a degree, job (this works on current positions only) or experience by placing it first, this is a nice feature. skillsIt’s easy! Simply click on “View Profile,” then hover right below the pencil to click and then drag and drop the job, school or experience in the order you want. To rearrange skills and endorsements, click on the pencil and then click on the lines to drag and drop in the order you want. Put the skills you want recruiters and others to see at the top. Note – this may not always match the ones you’ve received the highest number of endorsements for.

skillsandend

As you can see in the box here, social media received the most endorsements. But say for instance, you want to emphasize your editing skills. Simply move that skill to the top.

The benefit of doing this rearrangement is to draw attention to the skills you want connected to yourself, highlighted in the order you want them to be seen. 

2. Request Revisions to your Recommendations
Look at the current recommendations on your profile. Are they a bit dated? Did you know you can ask for a revision? This might be a good thing to do to spruce up an older recommendation or have the recommendation call out different strengths. LinkedIn makes it easy to reach out and reconnect with the person who wrote that original recommendation. To start the process,  click View Profile and scroll down to Recommendations. Click on the pencil next to “Ask to be recommended.”
revision3

You will then see the current recommendations you have. Click the Ask for Revision box.

revision1

revision2

You can then type in your message in the box (as seen above). When you do this, it never hurts to ask if they would like you to also revise a recommendation (if you’ve written one for them in the past).  Never be demanding – you want to touch base on how they are doing as well and then politely position how you want them to focus on the revised recommendation.

3) Worried you might appear too dated? You can remove the dates of your education on LinkedIn. Click on view profile and then scroll to the education section. Click on the drop down. Instead of choosing the years you started and finished your degree, just leave it at year in both the “from” and “to” boxes and click save when you’re done. This tweak can also be used in conjunction with tip number one. You could remove dates and move a desired education to appear first (even if it wasn’t the most recent). The goal is to always position your profile with the most impressive and relevant information at the top.

education

Give these three tips a try. They don’t take much time, but can make a noticeable difference in how you appear on the site. As always, thank you for reading. Good luck in your job search!

Photo Credit: Pixabay

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

 

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Dial In On The Latest LinkedIn Features

KIEV, UKRAINE - NOVEMBER 16, 2016: Social network concept. Switc

We talk a lot about LinkedIn on this blog because it’s a valuable tool for job seekers. If you’re not on there, you should be – no matter what your profession – engineer to executive, driver to drafter. So, what’s new in LinkedIn land? Plenty. LinkedIn never fails to update features that are worth looking into.

Do you need help creating a resume?
This is a cool one! LinkedIn is rolling out a Resume Assistant. According to the LinkedIn blog“With this integration, you’ll get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you’ll see relevant job opportunities on LinkedIn that are personalized for you.”  Users will be able to try this feature as it becomes available to everyone in the next few months.

Want to be the first to know when jobs in your field are posted?
While LinkedIn currently shows you “Jobs You May Be Interested In,” this doesn’t guarantee you’ll see the exact types of matches you’re looking for. Take control and set up alerts to make sure that you won’t miss out on any opportunities. To do this, sign up for Job Search Alerts. You can do this on your desktop or from the LinkedIn Job Search App. From the desktop, click on jobs. You will see the search bar. From there, type in the type of job you’re looking for. You can also search by company, keywords, etc. In this example, we’re setting up an alert for an engineer job.

search jobs

Next, click on the button that says Create search alert.
search alert

This brings you to a screen where you can choose to receive the alert daily or weekly, via e-mail, mobile and desktop notification or both.

Are you a veteran?

If so, did you know that you can receive one year of LinkedIn’s premium membership for FREE?! Visit https://linkedinforgood.linkedin.com/programs/veterans for more details. “LinkedIn offers U.S. service members and veterans a free 1-year Premium Career subscription, including one year of access to LinkedIn Learning. “

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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5 Ways To Brand Yourself [Infographic]

5WaysToBrandYourselfInfographic

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

 

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Twitter Lists – Tweet Your Way To A New Job!

Hand pressing social media iconTwitter lists are a great way to organize your Twitter account and can also be used to network. Let’s learn how they work!

A Twitter List is a list that contains accounts that share a common theme. The list compiles all the tweets of those accounts. By clicking on the list, you can see the latest tweets from all the members of the list. You can create your own lists, as well as subscribe to other lists or simply browse other account lists that are appealing to you.

Why would you want to have a Twitter list?
Simply put, it’s an easy way to organize your feed. You may be following hundreds or thousands of accounts. It can get overwhelming trying to find what you’re looking for. For instance, let’s say you were interested in seeing tweets from accounts that have job search advice. Without a list, you would have to go to the accounts individually or scroll through your feed past unrelated tweets. Instead, if you had a “Career Experts” list, all you would need to do is click on that list to get to those folks. You would then see all their tweets in your feed. You could retweet any tweets right from the list or send a message to those folks.

Twitter lists can be organized by any category you choose. You can have a Twitter list of target companies, recruiters, industry leaders, competitors and more. The opportunities are endless.

Here are the Oldcastle Careers lists (below). You can get to any Twitter account’s lists by simply clicking on the word “Lists” on the bar on the right. Then, just click on the list name to get to that list.

OClists.JPG

I clicked on the Oldcastle on Twitter List and this is what I see. It is a feed of all the tweets made by members of the list.
feed

How do I create a list?
It’s easy! Simply go to your profile circle (upper right hand corner) and click on it so you see the drop down. Then, click on “Lists.”

Now, you will see it shows you the “Create new list” button. Click on that.

list2

This is the screen that appears next:

list

You can name the list whatever you like and describe it. Once you do that, save the list. The benefits of having a public list are that everyone can see it and they may choose to subscribe to your list. This is a great way to increase your exposure. However, sometimes you may want a private list – for example, if you are in full blown job search mode.

Once you save the list, you can start adding people/accounts to the list. Simply search on Twitter for the accounts you want to add. Let’s say I want to add Monster.com to a list. First, I would go to their Twitter account. Then I would click to the right of the “Following” button on the three buttons to see my options.
m1

As you can see, I have the choice of what list to add them to.

m2

In this case, I chose “Great Career Advice.” But, I could also create a new list if I wanted to. Note – you do NOT have to be following a person or company to add them to a list. Also, once you add someone to a list, they get notified that they are now in that list. This is a great way to network. Think about it – if you had a list called “Companies I admire” and added a company to that list, they would likely be flattered and follow you back. It’s a simple way to network and increase your followers. Many popular lists have hundreds of subscribers.

Give lists a try and let us know what you think!

P.S. Here’s a video about Twitter Lists we made last week. Check it out:

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo credit: DepositPhotos

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Brand Yourself Like A Business On LinkedIn

LI

1)     Don’t just ‘Set & Forget’

You need to create, post and share fresh content to continue to show up in the feed and remain on the radar of your connections.

2)     Show some personality

Content is king! Think about what catches your eye when scrolling your LinkedIn feed. No one wants to see a sales pitch or boring statuses. Instead, aim for useful, interesting and engaging content that’s heavy on visual images and links. According to recent statistics released by Social Media Today, 98% of posts with images receive more comments, and posts with links have a 200% higher engagement rate.  A good rule of thumb is to post 20% news (about your company/job), 30% industry information, 30% helpful material/links and 20% fun, creative content.

3)     Schedule out your content

Decide how many posts you want to write/share by week. For example, Monday: image with a career/industry related quote using the hashtag #MotivationMonday. Tuesday: A link related to news in your industry. Wednesday: a link to a ‘fun’ or interesting article or photo, Thursday: Link or image for an upcoming company event. Friday: #FlashbackFriday hashtag and image.

4)     Decide when you will post

Opinions on this vary. Friday afternoon at 4:30 is not a great time. You need to consider your connections. When are they online? Does your business have locations in other time zones? The nice thing about LinkedIn is that older posts do appear in the feed days or weeks later, so content still gets exposure after that initial posting. In addition, the more engagement (like/comments/shares), the greater reach that post will have. Popular posts are distributed to more people in the feed. This is why putting effort into quality content instead of quantity pays off.

5)     Put on your creative hat

While LinkedIn is more formal than other social media channels like Facebook, there is still the opportunity to be professionally playful. For instance, start with the next upcoming holiday and see if you can create an image to play off that occasion that relates to your business. The engagement and exposure you get from this can really pay off. People love to see, like, comment on and share things that are interesting, funny and intriguing/unique. 

6)     Use free tools

Don’t have the graphic design skills or resources to devote to creating and posting the content? Not a problem! There are sites where you can find free images and online tools that will save you time and effort. Canva.com  can be used to create images/infographics and https://unsplash.com/ or http://startupstockphotos.com/ are good for finding free photos.  There are also many reasonably priced photo sites such as Depositphotos.com that are worth checking out.

7)     Set goals, track progress and update along the way

What are your goals on LinkedIn? To make connections? Network? Find a job?  Set tangible goals and give yourself a realistic timeframe to achieve them. “Increase connection by 15% over the next 6 months.” Or, “Get 50 likes and comments by the end of the month.” If a post is doing really well for you, try to replicate that type of content for future, similar posts.

With a little time and effort, your LinkedIn page can be a great way to increase visibility of your personal brand.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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What LinkedIn And Facebook Just Did To Help You With Your Job Search

Hand Holding A Social Media 3D Sphere

Advances and competition among social media, job search platforms and technology mean that methods and strategies change quickly. Here are a few to be aware of – adjust and adapt accordingly!

LinkedIn’s Makeover

You may have noticed that your personal LinkedIn page looks vastly different. This new ‘face’ rolled out to some users in January, and eventually all users will see the new design.Visually, the change was meant to streamline the site, make it more appealing and encourage users to spend more time LinkedIn. The jury is still out on how users are embracing these changes, but it’s important to be aware of what they are and how you can use them to your advantage.

Menu Bar – This thinner menu bar is similar to the one on the LinkedIn mobile app. Notice how now you can easily view your Notifications. This is a great way to see how your content is doing. Simply click on the bell to see them (it previously was a flag icon).

menubar

Look to the left of the Menu Bar, and you’ll also see your Activity Feed – giving you an at-a-glance update on how many people viewed your profile and posts. It’s important to keep track of views – especially if your goal is to increase your reach, visibility and engagement. actvity

Summary section
Viewers will only see the first few lines (before they have to click to see more). Make the most of those first few sentences to really sell yourself. What you see ‘above the fold’ is what recruiters or anyone viewing your profile will see.

Background photo: Recommended size is now 1536 x 768 pixels. Test this out – some photos can look ‘off’ even at the recommended size.

Public Profile URL
To see/grab your LinkedIn URL, click on ‘Me’ from the Menu Bar and then ‘Edit Public Profile.’ This the where you will see your LinkedIn link address. We still recommend customizing this address to make it easier to share/remember.
profileedit

Status Updates/Sharing – This is where you can share articles, photos or write an article. Previously, this was where you started blog posts as part of LinkedIn’s self publishing feature. *Note – LinkedIn no longer notifies all followers/connections when you publish an article.
share

Facebook

Employers can now post jobs to Facebook, and you can apply via the site. As this article in Forbes describes it, “Companies now will have a bookmark on their Facebook pages where they can post job openings that users can apply for directly on the site. Applications are automatically populated with information pulled from the user’s Facebook profile, and sent to the employer via Facebook Messenger.”

For now, job seekers will see more entry level to mid-level jobs posted. Know that companies who rely on an ATS – Applicant Tracking System (which many larger companies use) may not be able to post their jobs via this new method. To maximize this new source of postings:

  1. Make sure you fill out your Facebook profile completely – since this is what will be sent to a potential employer
  2. Start following pages of brands/companies you’re interested in working for – in case they decide to start using this feature
  3. To see the jobs, simply scroll down to the Jobs icon on the left side of your homepage. Once you click on that icon, it will bring you to the page (below, right) where you can search by location, keyword, industry or job type.

This post is meant to give you an overview of the new changes/enhancements that LinkedIn and Facebook recently made. There may be more not covered here, and more to come – as things change all the time. Let us know your experience with the new features. Best of luck to you on your job search journey, and, as always, thanks for reading!

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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Use Social Media To Land Your Next Job – 5 Tips To Try

Social Media Sign Take advantage of your online presence to be found, to stand out and to land your next job. How? It’s easy!
Let’s get started:
1) Fill out ALL your profile bios
Most people have their LinkedIn profile filled out, but don’t spend a lot of time making sure that their other sites are complete. Do you have your employment information listed on Facebook?  What about Twitter and Instagram? Fill out every bio with a descriptive tagline that describes who you are, where you work and how you add value.

2) Google yourself
It’s really important to know what shows up in a simple search when you type in your name. Employers are looking, so make sure what they find is appropriate. If what appears is not flattering, there are steps you can take to change the order of the results. For instance, one workaround is to start self publishing on LinkedIn. Writing a blog post on that site will not only add to your credibility in your field, it will rank higher in search results (and replace things you don’t want to appear in the top of the list).
3) Take advantage of alerts
Really interested in a company? Set up an alert on them. An alert notifies you whenever that company is mentioned in the news or online. Sure, you can do research yourself, but this is an automatic way to keep up-to-date. Interviewers love to hear that you know what their business does. You can use this knowledge and refer to it, as appropriate, in an interview or a cover letter. There are numerous sites you can use to set up alerts. We like Talkwalker Alerts, Google Alerts and Mention.
4) Give Groups A Chance
We love LinkedIn groups because:
a) You can message another contact without being their direct connection
b) They’re an easy way to connect with other people in your industry and at multiple companies
5) Maximize your media
LinkedIn:  Consistently like, comment and share content on a biweekly basis (at least), as well as post relevant, helpful industry updates. And don’t forget to follow company pages. Hint: Turn your notifications broadcast to off if you’re currently employed when you decide to start your search. There’s a delicate balance between actively looking and nurturing your career, so start slow and work your way up to being more active.
Facebook: If you’re currently employed, tread with caution here, although you can still use the site to network. If you’re unemployed, you have nothing to lose by stating that you’re looking for work. You just never know who your friends might know. For example, you could write this as a status post:
“Anyone out there know of any openings in the Nashville area in IT?”
Spend some time “liking” career pages of companies you’re interested in (including ours of course). Many companies now have two sites – the main corporate site and the careers page.  The admin of the careers page could be a good resource. They may not be in human resources, but they can answer questions and direct you to the right person if you need additional help/clarification about the company, jobs or the status of your application.
Instagram: This is a great place to see what a company culture is like. We’ve received questions about internships on our page, as well as other inquiries. Look for companies where you can see yourself fitting in. Do they show group outings and events? Know what you’re looking for and target those organizations that appear to have a similar culture.
Twitter: This is another good channel for reaching out. Follow companies and people at target companies. Like, re-tweet and share industry news. Join a Twitter chat (there are industry and career related ones). Create and use lists (a feature where you can group people in a category you designate). Here’s our “Great Career Advice” Twitter list.
Bonus Tip:
A few other tools to try:
Canva: use to make professional looking images that showcase your work or to make an Infographic resume. This is a great tool for non-designers.
BuzzSumo: this is a tool used by marketers to analyze what content works best for a topic or competitor. It can also be used to find key influencers in your industry.

Try one or more of these tips to increase your odds of landing your next position. Best of luck to you!

Looking for more career advice?
Check out this post: How to find a company to love.

P.S. If this post helped you, or you think it can help others, please share it.

Photo credit: Bigstockphoto

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice. And, don’t forget to join our NEW Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

 

 

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4 Ways To Make The Most of Social Media In Your Job Search

A new report by the nonprofit  Pew Research Center shows that 79% of job seekers used online resources in their job search and 34% say that “these online resources were the most important tool available to them.”

So, how can you make the most of social media to find that dream job?

  1. Don’t just rely on job postings
    By all means, look at the listings, but extend your reach beyond just job ads. Companies could be in growth mode, but haven’t yet posted new positions. Keep your eye out for companies that have landed new clients/contracts and/or are expanding their product line, customer base, etc. To do this, follow local newspapers, trade associations and other company related Facebook pages and Twitter accounts.
  2. Research your field and target companies
    Back in the day (less than 20 years ago), finding out more about companies was limited to a company website, the newspaper and trade journals. Now, you have multiple channels to dig deeper. You can use LinkedIn to see who works at companies you’re interested in, and you can google a company’s name. You can even set up alerts to monitor anytime that company is mentioned online.socialm
  3. Become a networking ninja
    While nothing replaces face-to-face networking, social media is a great way to initiate contact. Have you ever participated in a LinkedIn group? What about a Twitter chat? Informally (yet still professionally) engaging with a company or person from a company is easier (and less pressure filled) online. Say, for instance, you see a manager or a recruiter for a company tweet out interesting industry news. Get the conversation and relationship started by replying with an appropriate comment. The same holds true for LinkedIn. In particular, LinkedIn is a great place to show your expertise in your field – sharing relevant content, self publishing on the site and posting helpful links.
  4. Be a participant, not an observer.
    It’s all too easy to sit back and peruse the social media sites without doing a thing. However, that is no more productive than binge watching your favorite TV show. You need to search, read and respond. Be proactive.

Bonus tip
Do you use Twitter lists? They are a great way to organize your followers and gain more followers. Basically, you can create a list with any title of your choice. For example, you could have a list like “Engineering Firms,” Local News Stations, Interesting Local Companies, Social Media Experts, etc. You can add people to these lists – even if they don’t follow you. By clicking on your list, you can see the feed of tweets for your list. It saves time so you can get all related news and tweets at once. In addition, many people are flattered by being added to a list, so you may gain some new followers to boot! Intrigued? Find out more here.

Looking for more advice on using social media to your advantage? Hear what one of our corporate recruiters has to say.

P.S. Speaking of jobs, we have over 1,100 openings nationwide. Check them out on our Careers Site.

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

 

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Filed under Careers, Job Search, job search advice, job search tips, LinkedIn Advice

Short on time? 3 Quick LinkedIn Fixes

timerLinkedIn is becoming increasingly more important for your career. Because the site is now so popular, it’s easy to get lost in the crowd. Here are quick and easy tips to make sure that doesn’t happen to you. We’ve even timed out each suggestion for you.

  1. Supercharge your profile.
    What do we mean by this? Simple. If you want to stand out, you can’t just make your profile a replica of your resume. Unlike a resume, you can visually enhance your LinkedIn page. Add images, photos (projects you’ve done), presentations – even video. It’s easy. See the Summary section below? Simply click on the box on your own page to upload your media.
    Time commitment – 15 minutes, then 5 minutes going forward

summary


2. Make sure you customize your LinkedIn URL and start sharing it
LinkedIn automatically assigns you an address as part of your profile. This address has numbers in it.
For example, which one looks better to you?

A) Old LinkedIn URL:  linkedin.com/pub/ArthurJobseeker/54/754/5a6

B) Customized LinkedIn URL: linkedin.com/pub/ArthurJobseeker

Who wants choice A? It’s clunky! Instead, go into your profile (at the top of your homepage) and change it. Here’s the link with directions on how to do it. Now, it will be easier to share and for others to remember. Put it on your resume, add it to the bottom of your email signature and don’t forget to include it on your social media profiles.
Time commitment – Less than ten minutes

3. Be ACTIVE on the site
Aim for a status post, one comment and a few likes a week

The old saying “out of sight, out of mind” is true. A typical LinkedIn user has over 300 connections. How is your future boss or that hiring manager going to see you? Unless you specifically respond to a job posting or meet someone while networking, your page will not be heavily viewed.

Remember, every time you post an update, that update is seen by your 1st degree connections. If they like, comment or share, their network then sees it. This expands your reach exponentially. “But, I don’t have anything to share!” Not to worry – start by commenting, sharing or liking posts first. Then, go online to see if there is any industry news you can share. If you belong to a professional association or another group, check out their website, Facebook page or LinkedIn page if they have one. There are many sites with great articles out there. Once you find your favorites, you should not have any trouble getting pertinent content to use on LinkedIn.
Time commitment – Less than 15 minutes

Bonus Tip: If you’re feeling really motivated, take it a step further and create your own blog posts on LinkedIn’s self publishing platform. Now, anyone can share their professional expertise. Writing a post takes more time, but every time you publish your post, all your connections see a notification that you’ve written new content. Talk about getting in front of a big audience! Need more details? Follow this post for help.

Photo credit: Veri Ivanova, Unsplash

Looking for more career advice? Check out this post: 6 Lessons From Black Friday For Job Seekers

A version of this post, by our social media specialist, also appears on LinkedIn.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us for jobs and career advice:
Twitter
LinkedIn
Instagram
YouTube
Facebook
Pinterest

Also, don’t forget to join our Talent Community to receive a monthly e-mail newsletter with expert advice on the job search process.

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3 Simple Ways To Start Using Social Media In Your Job Search

Hot key for dream jobIf you’re like many people, you use social media to keep in touch with friends, watch videos and post pictures from your life. Social media can also be a great tool for your job search. Did you know that 83% of people looking for a job say they use Facebook in their job search? 36% use LinkedIn and 40% use Twitter. On the flip side, 94% of recruiters use LinkedIn, 65% use Facebook and 55% use Twitter (source: Jobvite 2014 Job Seeker Survey). Job searching on social media is only increasing in popularity.

Ready to start? Keep in mind that employers DO look at your social media presence. Make sure all your accounts are cleaned up before you even start your search.  For the purpose of this post, we’re assuming that all your profiles are professional looking and ready to go.

1) Think like a detective. Let’s say you see a job posting online that looks appealing. Don’t just apply and hope to hear back. Go to your LinkedIn account to see if the company has a presence on there. If so, follow them. Look through the company page to get a feel for the company culture.  If they don’t have a page, do a search to see who works there. It’s highly likely that some employees are on there and searchable by company name. Many times, you can find out who the hiring manager is, and, if you’re lucky, people who may have held the position in the past. At the very least, you should be able to get a name for your cover letter. You weren’t going to just send that in without a name were you? Of course not!

2) Actively search for mutual connections. People like to help people they know. If you find one of your LinkedIn connections has a connection at your target company (SCORE!), send a message to your connection to see what their relationship is with that person. Ask if they can make an introduction. Don’t just stop at LinkedIn. Go on your Facebook account and see if any of your friends are friends with anyone who works there.

We’ve heard many stories of people landing a job this way. Sally wants a job at Acme Corp. She sees on Facebook that her friend Adam has a friend named John who works there. She sends a Facebook message to Adam, who in turn messages John. The result – her resume is handed – in person – to the hiring manager. It may sound a bit confusing and convoluted, but it’s really quite simple. You’re just asking your friends to help you make new connections.  And, don’t forget to reciprocate the favor should they ever need your help.

3) Turn to Tweeting. On LinkedIn and Facebook, it can be seen as too forward to connect with people you don’t know. Twitter is a different story. Search for and follow your target companies and hiring managers.  Follow related associations and industry leaders. Retweet helpful links (i.e. information in your field that would help others), reply to other tweets and mention other people in your tweets. Be helpful, positive and interesting.

Twitter is also great for uncovering jobs. Make use of hashtags to find new opportunities. Commonly used hashtags include #jobs #job #career #hiring and #employment. Don’t forget to hashtag the city and job title too. If you’re looking for an accounting job in Dallas for example, put #JOB #Dallas in the search bar.

Social media should not be your only job search tool, but it can be a great way to research employers, make connections and find opportunities. Just think, your dream job may be only a few mouse clicks away!

* Bonus tip: Posting a status  update that you’re looking for work is an immediate way to spread the word – if you’re currently out of work and looking. If you’re employed, this is not the best option. On Facebook, you can set up a custom group to share your status to only a select few, but be careful.

P.S. Did you use social media to find your job? Let us know! We would love to hear what worked for you.

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Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE

© OldcastleCareers, 2014. Excerpts and links may be used, provided that full and clear credit is given to OldcastleCareers with appropriate and specific direction to the original content.

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