Tag Archives: social media

Use Twitter to Advance Your Career [Infographic]

Twitter Tips

Want to learn more about working for CRH Americas?
Visit us at CRH Americas Careers.

 

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Social Recruiting [Infographic]

Maintaining a professional presence on social media is important for job seekers. Take control of your personal brand by being appropriate, proactive, industry related, enthusiastic and engaging. At the same time, do your due diligence and peruse the social presence of your target companies. Look for clues about the culture, management and employees. Social media is a two-way street. Be aware and navigate with caution and care. #YouGotThis #SocialRockStar

Social Recruiting

Want to learn more about working for CRH Americas?
Visit us at CRH Americas Careers.

We are North America’s largest manufacturer of building products and materials. In North America we adopted our parent company name to become CRH Americas, Inc. CRH is a leading global diversified building materials group with over 85,000 employees in 32 countries around the world.

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LinkedIn Features – The Latest Word

LITile

Puzzled by the latest LinkedIn developments? We’ve got you covered.

1) Show me the money! Introducing Salary Insights

The most recent announcement for the first quarter involves salary transparency. According to LinkedIn’s Official blog, Salary Insights is “a new way for you to explore compensation details on open roles. This feature will appear on job listings.” The information will either be employer provided (ranges for specific jobs) or estimated.

While statistics show that candidates want this information, there are a few caveats to keep in mind, such as:
A) Roles vary widely in organizations and even within the same company. The VP at one company might have the same responsibility as a manager at another. It pays to keep this in mind – it’s not always an ‘apples to apples’ comparison.
B) It’s up to you to know what you’re worth and pursue roles within that range. That being said, don’t automatically discount a job if the salary is not at your exact target. Look at other benefits – including vacation, work schedule (telecommuting, flex time), bonuses, profit sharing, 401k/403b and company match, etc.

2) Resume Assistant is now available to Office 365 subscribers.
Resume Assistant allows you to see examples from other LinkedIn profiles as well as use the top skills in your field to customize your resume for employers. You can pick a role and industry and the Resume Assistant integrates with Word. You can then apply via LinkedIn. It’s a streamlined, convenient merging of two processes. You can learn more about it here.

3) Hiring hits a high note to start off 2018
We saved the best for last! According to the February 2018 US LinkedIn Workforce Report, January hiring across the U.S. was 13.0% higher than in January 2017.

“Seasonally-adjusted hiring was 10.9% higher in January than in December 2017—making January 2018 the strongest month for hiring since May 2017.”

This is great news – especially for job seekers! Whether you’re unemployed and looking for work or employed but looking for a change, this may mean it’s time to make a move.

As always, we wish you the best on your job search.Stay tuned for more career advice and insight in the coming months.

 #JobSearch #Career #LinkedIn


Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

Photo Credit: Pixabay

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Filed under Job Search, job search advice, job search tips, LinkedIn Advice

Making The Most of Mentions

megaphone

Today we’re going to discuss how to use the ‘mention’ feature on LinkedIn.

  1. How to mention someone by just their first name
    The default for using this feature will include the person’s full name. You do this by using the @ symbol and then typing their name. A drop down box with their profile will appear. Simply click on them and it will show their full name (as seen below).

recruit

But, what if you have a closer relationship to the person and want to mention them less formerly using only their first name? No problem! Simply backspace over the last name and hit delete.

2) Don’t abuse the mention! Not everyone appreciates being called out in this way. Only mention someone when it’s appropriate. If someone won an award and you want to congratulate them in the comments – “Great job Sam Smith!” for example, that’s probably fine. Just don’t get spammy and type in multiple names just to draw attention to your post or comment. Be strategic and thoughtful about what you post and who you mention. Avoid overuse or random mentions. Remember, when you mention someone, they now get notified of the likes and comments for that mention.

3) If you want to stop anyone from mentioning YOU, it’s easy. The directions below are if you’re on a laptop/desktop. Doing this on a smartphone, the steps are a little different. For IOS and Android users, the directions can be found here.

mention

Photo Credit: Pixabay

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

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Are you getting the results you want from LinkedIn? 3 Tweaks To Try!

LinkedIntiles

Whether you use LinkedIn for networking, personal branding or finding a job, there are tweaks you can make to perfect that profile.

  1. Reorder sections. Did you know you can change the order of current positions, education, volunteer experience and skills and endorsements on LinkedIn? If you want to highlight a degree, job (this works on current positions only) or experience by placing it first, this is a nice feature. skillsIt’s easy! Simply click on “View Profile,” then hover right below the pencil to click and then drag and drop the job, school or experience in the order you want. To rearrange skills and endorsements, click on the pencil and then click on the lines to drag and drop in the order you want. Put the skills you want recruiters and others to see at the top. Note – this may not always match the ones you’ve received the highest number of endorsements for.

skillsandend

As you can see in the box here, social media received the most endorsements. But say for instance, you want to emphasize your editing skills. Simply move that skill to the top.

The benefit of doing this rearrangement is to draw attention to the skills you want connected to yourself, highlighted in the order you want them to be seen. 

2. Request Revisions to your Recommendations
Look at the current recommendations on your profile. Are they a bit dated? Did you know you can ask for a revision? This might be a good thing to do to spruce up an older recommendation or have the recommendation call out different strengths. LinkedIn makes it easy to reach out and reconnect with the person who wrote that original recommendation. To start the process,  click View Profile and scroll down to Recommendations. Click on the pencil next to “Ask to be recommended.”
revision3

You will then see the current recommendations you have. Click the Ask for Revision box.

revision1

revision2

You can then type in your message in the box (as seen above). When you do this, it never hurts to ask if they would like you to also revise a recommendation (if you’ve written one for them in the past).  Never be demanding – you want to touch base on how they are doing as well and then politely position how you want them to focus on the revised recommendation.

3) Worried you might appear too dated? You can remove the dates of your education on LinkedIn. Click on view profile and then scroll to the education section. Click on the drop down. Instead of choosing the years you started and finished your degree, just leave it at year in both the “from” and “to” boxes and click save when you’re done. This tweak can also be used in conjunction with tip number one. You could remove dates and move a desired education to appear first (even if it wasn’t the most recent). The goal is to always position your profile with the most impressive and relevant information at the top.

education

Give these three tips a try. They don’t take much time, but can make a noticeable difference in how you appear on the site. As always, thank you for reading. Good luck in your job search!

Photo Credit: Pixabay

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

 

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Dial In On The Latest LinkedIn Features

KIEV, UKRAINE - NOVEMBER 16, 2016: Social network concept. Switc

We talk a lot about LinkedIn on this blog because it’s a valuable tool for job seekers. If you’re not on there, you should be – no matter what your profession – engineer to executive, driver to drafter. So, what’s new in LinkedIn land? Plenty. LinkedIn never fails to update features that are worth looking into.

Do you need help creating a resume?
This is a cool one! LinkedIn is rolling out a Resume Assistant. According to the LinkedIn blog“With this integration, you’ll get the inspiration and resources to craft a compelling resume directly within Microsoft Word, and you’ll see relevant job opportunities on LinkedIn that are personalized for you.”  Users will be able to try this feature as it becomes available to everyone in the next few months.

Want to be the first to know when jobs in your field are posted?
While LinkedIn currently shows you “Jobs You May Be Interested In,” this doesn’t guarantee you’ll see the exact types of matches you’re looking for. Take control and set up alerts to make sure that you won’t miss out on any opportunities. To do this, sign up for Job Search Alerts. You can do this on your desktop or from the LinkedIn Job Search App. From the desktop, click on jobs. You will see the search bar. From there, type in the type of job you’re looking for. You can also search by company, keywords, etc. In this example, we’re setting up an alert for an engineer job.

search jobs

Next, click on the button that says Create search alert.
search alert

This brings you to a screen where you can choose to receive the alert daily or weekly, via e-mail, mobile and desktop notification or both.

Are you a veteran?

If so, did you know that you can receive one year of LinkedIn’s premium membership for FREE?! Visit https://linkedinforgood.linkedin.com/programs/veterans for more details. “LinkedIn offers U.S. service members and veterans a free 1-year Premium Career subscription, including one year of access to LinkedIn Learning. “

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo Credit: DepositPhotos

A version of this post, by our Social Media Specialist, also appears on LinkedIn.

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5 Ways To Brand Yourself [Infographic]

5WaysToBrandYourselfInfographic

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Oldcastle is North America’s largest manufacturer of building materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

 

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Twitter Lists – Tweet Your Way To A New Job!

Hand pressing social media iconTwitter lists are a great way to organize your Twitter account and can also be used to network. Let’s learn how they work!

A Twitter List is a list that contains accounts that share a common theme. The list compiles all the tweets of those accounts. By clicking on the list, you can see the latest tweets from all the members of the list. You can create your own lists, as well as subscribe to other lists or simply browse other account lists that are appealing to you.

Why would you want to have a Twitter list?
Simply put, it’s an easy way to organize your feed. You may be following hundreds or thousands of accounts. It can get overwhelming trying to find what you’re looking for. For instance, let’s say you were interested in seeing tweets from accounts that have job search advice. Without a list, you would have to go to the accounts individually or scroll through your feed past unrelated tweets. Instead, if you had a “Career Experts” list, all you would need to do is click on that list to get to those folks. You would then see all their tweets in your feed. You could retweet any tweets right from the list or send a message to those folks.

Twitter lists can be organized by any category you choose. You can have a Twitter list of target companies, recruiters, industry leaders, competitors and more. The opportunities are endless.

Here are the Oldcastle Careers lists (below). You can get to any Twitter account’s lists by simply clicking on the word “Lists” on the bar on the right. Then, just click on the list name to get to that list.

OClists.JPG

I clicked on the Oldcastle on Twitter List and this is what I see. It is a feed of all the tweets made by members of the list.
feed

How do I create a list?
It’s easy! Simply go to your profile circle (upper right hand corner) and click on it so you see the drop down. Then, click on “Lists.”

Now, you will see it shows you the “Create new list” button. Click on that.

list2

This is the screen that appears next:

list

You can name the list whatever you like and describe it. Once you do that, save the list. The benefits of having a public list are that everyone can see it and they may choose to subscribe to your list. This is a great way to increase your exposure. However, sometimes you may want a private list – for example, if you are in full blown job search mode.

Once you save the list, you can start adding people/accounts to the list. Simply search on Twitter for the accounts you want to add. Let’s say I want to add Monster.com to a list. First, I would go to their Twitter account. Then I would click to the right of the “Following” button on the three buttons to see my options.
m1

As you can see, I have the choice of what list to add them to.

m2

In this case, I chose “Great Career Advice.” But, I could also create a new list if I wanted to. Note – you do NOT have to be following a person or company to add them to a list. Also, once you add someone to a list, they get notified that they are now in that list. This is a great way to network. Think about it – if you had a list called “Companies I admire” and added a company to that list, they would likely be flattered and follow you back. It’s a simple way to network and increase your followers. Many popular lists have hundreds of subscribers.

Give lists a try and let us know what you think!

Want to work for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!
TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

Photo credit: DepositPhotos

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Brand Yourself Like A Business On LinkedIn

LI

1)     Don’t just ‘Set & Forget’

You need to create, post and share fresh content to continue to show up in the feed and remain on the radar of your connections.

2)     Show some personality

Content is king! Think about what catches your eye when scrolling your LinkedIn feed. No one wants to see a sales pitch or boring statuses. Instead, aim for useful, interesting and engaging content that’s heavy on visual images and links. According to recent statistics released by Social Media Today, 98% of posts with images receive more comments, and posts with links have a 200% higher engagement rate.  A good rule of thumb is to post 20% news (about your company/job), 30% industry information, 30% helpful material/links and 20% fun, creative content.

3)     Schedule out your content

Decide how many posts you want to write/share by week. For example, Monday: image with a career/industry related quote using the hashtag #MotivationMonday. Tuesday: A link related to news in your industry. Wednesday: a link to a ‘fun’ or interesting article or photo, Thursday: Link or image for an upcoming company event. Friday: #FlashbackFriday hashtag and image.

4)     Decide when you will post

Opinions on this vary. Friday afternoon at 4:30 is not a great time. You need to consider your connections. When are they online? Does your business have locations in other time zones? The nice thing about LinkedIn is that older posts do appear in the feed days or weeks later, so content still gets exposure after that initial posting. In addition, the more engagement (like/comments/shares), the greater reach that post will have. Popular posts are distributed to more people in the feed. This is why putting effort into quality content instead of quantity pays off.

5)     Put on your creative hat

While LinkedIn is more formal than other social media channels like Facebook, there is still the opportunity to be professionally playful. For instance, start with the next upcoming holiday and see if you can create an image to play off that occasion that relates to your business. The engagement and exposure you get from this can really pay off. People love to see, like, comment on and share things that are interesting, funny and intriguing/unique. 

6)     Use free tools

Don’t have the graphic design skills or resources to devote to creating and posting the content? Not a problem! There are sites where you can find free images and online tools that will save you time and effort. Canva.com  can be used to create images/infographics and https://unsplash.com/ or http://startupstockphotos.com/ are good for finding free photos.  There are also many reasonably priced photo sites such as Depositphotos.com that are worth checking out.

7)     Set goals, track progress and update along the way

What are your goals on LinkedIn? To make connections? Network? Find a job?  Set tangible goals and give yourself a realistic timeframe to achieve them. “Increase connection by 15% over the next 6 months.” Or, “Get 50 likes and comments by the end of the month.” If a post is doing really well for you, try to replicate that type of content for future, similar posts.

With a little time and effort, your LinkedIn page can be a great way to increase visibility of your personal brand.

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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What LinkedIn And Facebook Just Did To Help You With Your Job Search

Hand Holding A Social Media 3D Sphere

Advances and competition among social media, job search platforms and technology mean that methods and strategies change quickly. Here are a few to be aware of – adjust and adapt accordingly!

LinkedIn’s Makeover

You may have noticed that your personal LinkedIn page looks vastly different. This new ‘face’ rolled out to some users in January, and eventually all users will see the new design.Visually, the change was meant to streamline the site, make it more appealing and encourage users to spend more time LinkedIn. The jury is still out on how users are embracing these changes, but it’s important to be aware of what they are and how you can use them to your advantage.

Menu Bar – This thinner menu bar is similar to the one on the LinkedIn mobile app. Notice how now you can easily view your Notifications. This is a great way to see how your content is doing. Simply click on the bell to see them (it previously was a flag icon).

menubar

Look to the left of the Menu Bar, and you’ll also see your Activity Feed – giving you an at-a-glance update on how many people viewed your profile and posts. It’s important to keep track of views – especially if your goal is to increase your reach, visibility and engagement. actvity

Summary section
Viewers will only see the first few lines (before they have to click to see more). Make the most of those first few sentences to really sell yourself. What you see ‘above the fold’ is what recruiters or anyone viewing your profile will see.

Background photo: Recommended size is now 1536 x 768 pixels. Test this out – some photos can look ‘off’ even at the recommended size.

Public Profile URL
To see/grab your LinkedIn URL, click on ‘Me’ from the Menu Bar and then ‘Edit Public Profile.’ This the where you will see your LinkedIn link address. We still recommend customizing this address to make it easier to share/remember.
profileedit

Status Updates/Sharing – This is where you can share articles, photos or write an article. Previously, this was where you started blog posts as part of LinkedIn’s self publishing feature. *Note – LinkedIn no longer notifies all followers/connections when you publish an article.
share

Facebook

Employers can now post jobs to Facebook, and you can apply via the site. As this article in Forbes describes it, “Companies now will have a bookmark on their Facebook pages where they can post job openings that users can apply for directly on the site. Applications are automatically populated with information pulled from the user’s Facebook profile, and sent to the employer via Facebook Messenger.”

For now, job seekers will see more entry level to mid-level jobs posted. Know that companies who rely on an ATS – Applicant Tracking System (which many larger companies use) may not be able to post their jobs via this new method. To maximize this new source of postings:

  1. Make sure you fill out your Facebook profile completely – since this is what will be sent to a potential employer
  2. Start following pages of brands/companies you’re interested in working for – in case they decide to start using this feature
  3. To see the jobs, simply scroll down to the Jobs icon on the left side of your homepage. Once you click on that icon, it will bring you to the page (below, right) where you can search by location, keyword, industry or job type.

This post is meant to give you an overview of the new changes/enhancements that LinkedIn and Facebook recently made. There may be more not covered here, and more to come – as things change all the time. Let us know your experience with the new features. Best of luck to you on your job search journey, and, as always, thanks for reading!

Photo Credit: DepositPhotos

Want to learn more about working for Oldcastle?
Visit us at Oldcastle Careers.

taglineOldcastle

Oldcastle is North America’s largest manufacturer of building products and materials. With more than 2,000 locations throughout North America, we are in constant pursuit of the next generation of successful decision makers, leaders and problem solvers. Learn more about joining the Oldcastle team HERE.

Follow us!  TwitterInstagramLinkedInYouTube, and Facebook for jobs and career advice.

 

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